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[Mixy Co., Ltd.] “Mixy Communication White Paper” delivered by Mixi of “Communication Creation Company” 3rd Survey on family and communication
Mixi Corporation “Mixy communication white paper” which mixi of “communication creation company” delivers third The investigation about family and communication -Exploring communication tips from the family’s reality-before the super-large consecutive holidays- ………………………………………………………………………………………… Mixi Co., Ltd. (Shibuya-ku, Tokyo, President & CEO: Hiromi Kimura) is the third “Mixi Communication White Paper”, with 600 males and females with primary school to high school children, 200 males and females in high school, elementary school to junior high school students In April of this year, we conducted an Internet survey on “family and communication” targeting 400 grandparents who had their grandchildren. Having worked on providing services on the theme of communication between close friends such as friends and family, our company is pressing on the actual situation of modern society from the viewpoint of communication, and regularly creates various opportunities to create opportunities for thinking about a better future of people. We conduct research on specific themes and send them out as “Mixi Communication White Paper”. This survey is the third in a series following “Heisei and communication investigation” and “Health and communication investigation”. We investigated the reality of communication with children, husbands, wives and grandparents. [Table 2: https://prtimes.jp/data/corp/25121/table/38_1.jpg] ■ There is also a aspect that SNS plays a role in activating parent-child communication. Children are more satisfied with the amount of communication between parents and children than parents. It was found that the conversation time per day for parents and children was the largest in “30 minutes to less than 1 hour”, and the conversation time decreased as the size of children increased. [Figure 1.] The mobile phone ownership rate of children is 38.5% for primary school children, 69.5% for junior high school students, and 93.5% for high school students [Figure 2.] SNS per day for parents and children whose children have mobile phones The number of messages and emails exchanged with LINE, Twitter, Facebook, Instagram, etc. is the result that “less than 3 times” is the most frequent. [Fig. 3] When asked if parent-child communication increased with the emergence of SNS, the majority (65.7%) of the parents who answered “no change” are the most, and 42.3% of parents increase when children are elementary school children (“Increased” 5.8% + “slightly increased” 36.5%). [Figure 4.] It seems that SNS plays a role in activating communication. [Image 1: https://prtimes.jp/i/25121/38/resize/d25121-38-965418-1.jpg]
[Image 2: https://prtimes.jp/i/25121/38/resize/d25121-38-24848-2.jpg]
[Image 3: https://prtimes.jp/i/25121/38/resize/d25121-38-148698-0.jpg] When I heard about the topic of communication with children, if the child is a boy, “studying and teaching (66.1%)”, “friending (52.9)”, “clubing (33.9%)” and ” It became more common in the order of “what is happening (32.9%)”, and it turned out that “the future” has become a hot topic as the children get bigger. If the child is a girl, “Study / class (71.1%)”, “Friends (64.3%)”, “Pervasive (41.0%)”, “Family (38.0%)” More in order, with slightly different results from boys. In particular, parents who have girls of primary school children as their children often communicate about what they are doing now (52.5%). [Figure 5] In addition, about 60% of parents think that communication of parent and child is enough, and it is replied that child (high school student) is more than about 80% enough. However, while about 70% of parents want to increase communication between parents and children more than now, children (high school students) who answered that they want to increase are results that remain in about half. It can be seen that children are more satisfied with the amount of communication between parents and children than parents. [Figure 6] [Image 4: https://prtimes.jp/i/25121/38/resize/d25121-38-3000548.jpg] [Image 5: https://prtimes.jp/i/25121/38/resize/d25121-38-584745-4.jpg]
■ The present parents are easier to talk to children than before! The thing that the children do not want to hear and the parents do not want to hear is the topic for sex. It seems that the majority of parents think that they are in good relationship with their children. Parents who said that they would fall in love with “friends and parents” (parents like friends who can talk anything) are 48% for men and 60.5% for women, and mothers tend to be longing for “friends and parents”. In addition, it turned out that female high school students are admired by “friends and parents” rather than high school boys (24.5% for boys, 64.0% for girls). I asked my parents if it was easy to talk to them when I was a child, and 52.8% said that they were easy to talk to. In response, about 80% of children (high school students) answered that their parents felt it was easy to talk. In addition, about 70% of parents think that they are parents who can easily talk to their children, and it is understood that the distance between the parents and children is so close that they feel that they can talk more easily than they think The [Fig. 7] On the other hand, while 76.0% of parents with high school children want to hear their stories everyday, 56.5% of high school students (high school students) who want to talk to their parents every day While 80.5% of parents with children want their children to talk to anything, children (high school students) who want to talk to parents at 35.5% say that they want to talk It seems that you want to ask parents only what they want to do. [Figure 8] 36.0% of the respondents said they wanted to talk to their parents every day when they were children (high school students), 30.0% said that they wanted to talk anything to parents Even if it changes, it seems that children tend to avoid being told various stories from their parents every day. [Image 6: https://prtimes.jp/i/25121/38/resize/d25121-38-342208-5.jpg]
[Image 7: https://prtimes.jp/i/25121/38/resize/d25121-38-662494-6.jpg] When I asked the parents that they did not want to hear from the children and they did not want to be discussed, the most frequent thing was “The topic for sexuality (38.3%)” and then “do not know without expertise” ( 35.7%), “the story of money such as annual income and savings (33.8%)”. [Figure 9.] Also, I heard that high school students don’t want to hear from their parents and they don’t want them to be discussed, male high school students said that “sex topics (56.0%)” were the most, then “boyfriends”・ More often in the order of love relationships such as her (47.0%) and “uses of money (38.0%)”, female high school students are most often “love relationships such as boyfriends and girlfriends (71.0%)”, followed by “sex It resulted in the topic of (65.0%), “use of money (27.0%)”. [Fig. 10.] [Image 8: https://prtimes.jp/i/25121/38/resize/d25121-38-139597-7.jpg]
[Image 9: https://prtimes.jp/i/25121/38/resize/d25121-38-978747-10.jpg]
■ It is a reality that about 60% of mothers can not rejoice the super-large holiday due to increased burden of housework. The mutual approach is the key to increasing household chores and family communication. When I heard about this year’s Golden Week, which is a super long holiday of 10 consecutive holidays, a majority of fathers and nearly 80% of children (high school students) answered that they were happy, but mothers who were happy were only about 40% . [FIG. When I asked my mother who said she was not happy, she said that “Because the meal preparation will increase (68, 6%)” and the burden on housework will increase, which is a major concern for Golden Week. . On the other hand, when I asked the person who said that I was happy, the reason for being able to spend in the family with both father and mother is the most, and it is thought that sharing of housework is the key to become a wonderful Golden Week for the whole family. I heard that about 60% of fathers were sharing, but about 40% of mothers who answered that sharing was about 40%, so that the husband could share the household chores It turned out that I did not feel it. [Figure 12.] [Image 10: https://prtimes.jp/i/25121/38/resize/d25121-38-527127-11.jpg]
[Image 11: https://prtimes.jp/i/25121/38/resize/d25121-38-227551-9.jpg] In addition, while about 60% of mothers wanted to share housework more than now, both fathers and children (high school students) who wanted to share housework more than now stayed in about 40% . In fact, about 60% of mothers said that they thought it was harder to share housework than now. However, I also learned that one in three fathers and one in two children (high school students) are unsure whether they can do housework or they are worried that they will get in the way. [Figure 13.] It seems that fathers and children can not share housework positively. About 70% of those who answered that family could share housework increased communication such as ordinary conversation with family by sharing housework (“increased” 12.5% + “slightly increased” 56.0% I feel that). [Figure 14.] This Golden Week, where you spend more time with your family than usual, share the housework with your entire family and try to create a chance for communication. [Image 12: https://prtimes.jp/i/25121/38/resize/d25121-38-821626-8.jpg]
[Image 13: https://prtimes.jp/i/25121/38/resize/d25121-38-934361-17.jpg]
■ It is clear that one in ten of grandparents has a year when they do not see their grandchildren. While the parent’s thought “To overuse my grandchild,” the actual condition of my grandparents who are lost in how they relate to their grandchildren. When I asked the frequency of meeting my grandchildren with 362 grandparents who live separately from their children’s families, “one day (18.2% in 2 to 3 months)” was the most, followed by “1 day in 1 month (17.7 %) And “one day in half a year (16.3%)”, and it is clear that one out of ten people will not see their grandchildren. It was found that the frequency of wanting to see grandchildren was “about 1 day a month (24.3%)”, as I did not see my grandchildren. [Fig. 15.] Although 66.8% of parents think that “we want to show the face of the child to the parent than now”, the reality of “the face of the child is not easily shown because of the problem of work convenience and distance (61.0%)” . A majority of parents answered that their grandparents had less chance of meeting with their grandchildren than they were when they were children. [Fig. 16.] [Image 14: https://prtimes.jp/i/25121/38/resize/d25121-38-554160-13.jpg]
[Image 15: https://prtimes.jp/i/25121/38/resize/d25121-38-312474-15.jpg]
Under such circumstances, about 40% of parents think, “If grandparents can use more smartphones and PCs, they would like to know the situation of their children.” Nearly half of grandparents want to use their smartphones and PCs more for communication with their grandchildren, but there are not many how to use and set up how to use them, and there are not many grandparents who can not take advantage of communication with their grandchildren (17.1%) It seems. 82.3% of grandparents say they are happy to listen to their grandchildren on the phone or just to look at the photos. While I had no chance to meet my grandchildren as I thought, half of my grandparents said they would just pamper their grandchildren. On the other hand, nearly 40% of parents feel that their grandparents are “too pampering their grandchildren”, and a majority of parents say that “parents have pampered their children since they were children” I feel. One of the grandparents seems to be at a loss, and nearly half said, “I do not know how strict I can for my grandchildren.” [Fig. 17.] When we talk about the frequency of talking about grandchildren’s education, the majority of grandparents answered “less than a day in a year”, and about 60% of grandparents answered “I do not talk much about education of children and grandchildren” And one in three of my grandparents thinks, “I don’t know what I’m looking for in relation to my grandchildren”. [Figure 18] At Golden Week, where return homes are also increasing, it may be good for parents and children to talk about how to interact with their grandchildren. [Image 16: https://prtimes.jp/i/25121/38/resize/d25121-38-403970-16.jpg]
[Image 17: https://prtimes.jp/i/25121/38/resize/d25121-38-6435504.jpg]
[Background of “mixi communication white paper” enforcement] Since its establishment, Mixi has been providing a service that can be enjoyed with close friends and family members, such as the SNS “mixi” and the smartphone application “Monster Strike” as a “Communication Creation Company”. Both of these two have in common that they are services that have features that cause an exponential increase in users through “viral communication” by family, friends, and intelligent people. From now on, Mixi will define its business domain as “communication service” and work on creating services that can utilize the design power of “viral communication”. As a “Communication Creation Company”, we will approach the realities of modern society from the viewpoint of communication, think about a better future, and intend to carry out a research project “Mixy Communication White Paper” on communication in the future.
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