[MCM FASHION GROUP JAPAN Co., Ltd.]
MCM held a reception party to commemorate the grand opening of Ginza HAUS 1.

MCM FASHION GROUP JAPAN Co., Ltd. Held a reception party to commemorate the grand opening of MCM Ginza HAUS 1 Gorgeous guests such as model K + Wki, and others as main guests ………………………………………………………………………………………… The largest flagship store ever built, combining art, fashion and culture From Germany, the luxury lifestyle brand MCM grand-opens the flagship store “MCM Ginza HAUS 1” on April 19 (Fri). We celebrated the opening of a flagship store that combines art, fashion and culture, the third store in the world following Berlin in February and Los Angeles in March, and we held a reception party on April 18 the day before. The new MCM Ginza HAUS 1 is a nine-story building with a total area of ​​2,880 square meters and a height of 36.5 meters, the largest in the history of the brand, a space that pursues unrivaled entertainment and experience-based design with magnificent vision of the brand. Will spread. The facade is finished with granite gray marble, and the MCM logo decorated with illumination and an oversized LED panel arranged like a veil will be the new landmark of Ginza, which is a sacred place for luxury fashion. . At the reception party, the culture of “music”, which has always been closely related to MCM, was expressed as a powerful and energetic performance. The B2B style sessions by DJ DARUMA & JOMMY and the DJ play incorporating retro pop in the 90’s, the drum art performance TAO boasts a drum art performance that boasts more than 800,000 spectators in 500 cities in the world. We showed off the powerful performance using beautiful melodious chopsticks, shamisen and chopsticks and attracted our guests.
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DJ JOMMY
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Permanent gallery “Mallet” on 5F
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Drum Performance Art TAO Many of the guests who added flower to this memorable party. Famous people active in the world such as model K + Wki, Mr. AMIAYA and professional figure skater Miki Ando rush to celebrate the new beginning of MCM Ginza HAUS 1, MCM Ginza HAUS 1 grand opening It was a special night that deserves In the future, MCM Ginza HAUS 1 has a wide lineup including bags and wear, and plans to develop exclusive collections that can only be obtained here. In addition, we have set up spaces such as galleries and cafes where customers can enjoy relaxing while enjoying the world view of MCM.
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Left: MCM Chief Visionary Officer Kim Sung Ju Medium: Model K + Wki, Right: Global Creative Officer Dark Schonberger
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Model of AMIAYA
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Miki Ando, ​​a professional figure skater
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Rapper John of rapper
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Artist Ms. Sekiguchi
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DJ DARUMA & JOMMY
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Artist Sway
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Talent Ann Mika MCM Ginza HAUS 1 Address: 〒 104-0061 Ginza, Chuo-ku, Tokyo 3 chome 5-4 Phone number: 03-5524-7177 Opening hours: 11:00 to 20:00 Grand Opening: Friday, April 19, 2019 About MCM (Modern Creation M + dnchen) MCM is a contemporary luxury brand that pursues contemporary aesthetics and cutting edge techniques. MCM, born in Munich, Germany in 1976, continues to look constantly for new things, inspired by art, music, technology, and travel, and challenge to boldly reinvent classic designs with new interpretations I keep doing it. MCM with a background of a blend of Western and Asian cultures that attracts global nomads like creators and digital natives. Audiences with that Millennial Mind are ageless, genderless, energetic, and not bound by rules or borders. This is exactly what New School Luxury is. MCM is currently deployed in 650 stores in 40 countries worldwide, including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, and Tokyo. WWW.MCMWORLDOWIDE.COM
【Brand notation】
MCM / MCM
【Customer Contact】
MCM Ginza HAUS 1 TEL: 03-5524-7177 www.mcmworldwide.com #MCMTokyo @mcmjapan


For more information about this release(Japanese):
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