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  • [Ueni Trading Co., Ltd.] The latest work commemorating the Bauhaus’s 100th anniversary is released from the German watch “Duffa (DUFA)”!

[Ueni Trading Co., Ltd.] The latest work commemorating the Bauhaus’s 100th anniversary is released from the German watch “Duffa (DUFA)”!

Ueni Trading Co., Ltd. The latest work commemorating the Bauhaus 100th anniversary is released from the German watch “Duffa (DUFA)”! April 30 (Tuesday) released! ! ………………………………………………………………………………………… Ueni Trading Co., Ltd. (Head office: Taito-ku, Tokyo; President & CEO: Mitsuhiro Miyagami), acting as the sole agent of the German watch brand “Duffa (DUFA)”, is a popular collection “Van der Rohe Barcelona Chrono” From Graph, we will release a special edition on Tuesday, April 30 to commemorate the Bauhaus 100th anniversary.
[Image 1: https://prtimes.jp/i/25284/272/resize/d25284-272-553998.jpg] German watch brand “DUFA (DUFA)” created from the beauty of architecture and culture in Thuringia, Germany, which has a long history. Featuring a simple, lean look and functional beauty, the watch collection is designed on the theme of a master of the prestigious German design school Bauhaus. “Basic shape” and “three primary colors” from the desire to show respect to the great work and history of the Bauhaus 100 years, which can be regarded as the origin of modern design, and to let more people enjoy the Bauhaus’s spirit, philosophy and history. The designed “Bowhouse Centennial Edition” was planned. The latest work is based on the chronograph watch “Van der Rohe Barcelona chronograph”, homage to the Barcelona pavilion built by the modernist architect Mies van der Rohe. A simple collection designed while suppressing claims of “basic shapes” and “three primary colors” advocated by Bauhaus. The presence of a design watch full of originality in the arm is elegantly produced. [Image 2: https://prtimes.jp/i/25284/272/resize/d25284-272-998812-10.jpg] [Sales Overview]
■ Product Name: Van der Rohe Barcelona chronograph Bauhaus Centennial Edition
■ Price: 45,000 yen + tax
■ Sales place: Department stores / watch dealers / select shops nationwide
■ Sales company: Ueni Trading Co., Ltd.
■ Release date: April 30, 2019 (Tuesday) [Image 4: https://prtimes.jp/i/25284/272/resize/d25284-272-274128-9.jpg] [Product Features of “Van der Rohe Barcelona Chronograph 100th Anniversary Edition”] 1. The three primary colors “yellow, blue and red” proposed by Bauhaus According to the concept of three primary colors advocated by Bauhaus, designed on the belt stitching. 2. Geometric pattern of basic shape of design “■

■ (triangle, circle, square)” The basic shape of triangle, circle and square is designed on the axis of the in-dial needle. Express respect for the theory and philosophy advocated by Bauhaus, and elegantly produce a presence full of originality. 3. In-dial designed with a gentle dent The beauty of the pavilion Barcelona, ​​designed as a “space of tranquility”, is expressed by a gentle in-dial depression.
[Image 4: https://prtimes.jp/i/25284/272/resize/d25284-272-274128-9.jpg] [Sales Overview]
■ Product Name: Van der Rohe Barcelona chronograph Bauhaus Centennial Edition DF-9021-100Y
■ Price: 45,000 yen + tax
■ Sales place: Department stores / watch dealers / select shops nationwide
■ Sales company: Ueni Trading Co., Ltd. [Image 5: https://prtimes.jp/i/25284/272/resize/d25284-272-628607-11.jpg] 【motif】 1. Bauhaus (1919-1933) A comprehensive education school of art and architecture including crafts, photography and design established in Germany in 1919. In addition, rationalist and functionalist art that bears the flow. It is positioned as a design research institute that creates the foundation of aesthetics for the most important designers in history and continues to influence the designs and works of this world. Good designs are mass-produced and many designers and architects still carry their skills and ideas. [Image 6: https://prtimes.jp/i/25284/272/resize/d25284-272-646845-5.jpg] 2. Barcelona Pavilion A facility designed by the modernist architect Mies van der Rohe for the exposition in 1929. Known as one of the masterpieces of modernist architecture. It was restored in 1986 and is now the memorial of Mies. [Image 7: https://prtimes.jp/i/25284/272/resize/d25284-272-355694-8.jpg] 3. Mies van der Rohe (March 27, 1886-August 17, 1969) German architect representing 20th century modernist architecture. One of the four great masters of modern architecture. An architect who is known for the motto “Less is more.” (Less is more rich) and “God is in the detail” (god is in the detail) and has contributed to the establishment of the concept of modernist architecture . Served as the third generation principal of Bauhaus. [Image 8: https://prtimes.jp/i/25284/272/resize/d25284-272-672399-6.jpg] [With DUFA] Doufa (DUFA) was founded in 1864 as a company making music box and watch movements, and became famous in the German watch market in the 1920s. Later, Duffa inherited the heritage of the design school “Bauhaus”, which originated in Weimar, Thuringia, famous for its serene cityscape as a “state of vacation”, and developed a simple, lean watch collection. The watch collection, which pursues functional beauty, is popular as a watch that brings pride as the finest manufacturer of precision and the unbelievable conviction of a German watch. The brand name is derived from the Deutsche Uhrenfabric (meaning: German Watch Factory).
[Features of the brand] 1. Watch brand representing German watch history In the German table clock and clock industry of the 1920s, DUFA has won its name as the highest brand. Still moving to watch, continues to attract fans. 2. Simple and lean Bauhaus design It is designed on the theme of a master of the prestigious German design school Bauhaus who advocated “the elimination of any waste”. 3. MADE IN GERMANY While maintaining high quality conditions made in Germany, it is a price range centered on 30,000 yen to 50,000 yen. German-made watches have many brands with high unit prices, so they are attractive for cost-effectiveness with less competition in domestic distribution. 【Ueni Trade】 It is a specialized trading company that handles brands such as watches, fashion accessories, and fragrances. We have the industry’s No.1 share (*) in import and wholesale of overseas brand products. Based on the experience and know-how cultivated as import wholesalers, expand the business of Japanese authorized agents and original brands. While serving as General Agent of Versace Watch and Henry London in Japan, he develops many brands with a wide range of business models, such as developing Angel Clover and Pelle Morvida as a manufacturer.

For more information about this release(Japanese):
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