【JTB Co., Ltd.】
JTB Communication Design and Cvent (US) Partner to Launch Cvent’s Event Management Technology Service in Japan
JTB Corporation JTB Communication Design and Cvent (US) Partner to Launch Cvent Event Management Technology Service in Japan Visualize MICE’s return on investment and support marketing ………………………………………………………………………………………… JTB Communication Design Co., Ltd. offering various communication services in JTB Group (Minato-ku, Tokyo, President & CEO: Akihiro Hosono, hereinafter JTB Communication Design), Cvent, Inc. (CEO: Reggie Aggarwal, hereinafter Cvent) ) Will enter into a first partner agreement for a Japanese company, and will start consulting and selling Cvent’s service in Japan from June 1, 2019.
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Cvent Service Image Cvent has more than 20 years of experience in the event management technology field, and has deployed 2 types of services, mainly “Cvent Event Cloud” and “Cvent Hospitality Cloud”, to 25,000 companies and 300,000 members globally. doing. “Cvent Event Cloud” provides event planners and marketers with technology services (online registration, site survey, event management, marketing, day registration system, visitor management, etc.) for all events, and “Cvent Hospitality Cloud” Is a service that makes it easy to arrange group trips and individual business trips by matching hotels and event venues around the world. In addition, in SMM (Strategic Meetings Management), 80% of companies that adopt the SMM program introduce Cvent’s service as an event management tool. In recent years, corporate events have been positioned as a place to solve corporate issues, and in promotional events for customers such as private shows and conferences, cloud activities that enhance the participants’ event experiences and marketing of participant behavior data There is a tendency for a mechanism to cooperate with In particular, needs are increasing in collecting event participant information as part of measuring the effects of marketing activities, managing trends on the day of the event, and using the analysis results in marketing and sales activities. With Cvent’s service, these needs can be specifically solved, and in marketing activities after the event, smoothly linking with marketing activities such as marketing automation and digital marketing using CRM tools. Will be possible. In order to support Japanese localization, which is a barrier to introducing Cvent’s services to Japanese companies, and integration and collaboration with existing systems, JTB Communication Design launched a new digital specialized team in the spring of 2019. JTB Communication Design aims to contribute to the creation of new business opportunities for customers by utilizing Cvent services, which is one of the mainstream systems in the global market.
■ Comments from the two companies in this partnership
【JTB Communication Design Executive Officer Tadamu Machida】
JTB Communication Design, for the first time in Japan, has signed a partnership agreement with Cvent, and will start consulting services for introducing Cvent technology to Japanese companies. Use event management technology owned by Cvent to realize online participation registration, venue arrangement and venue management for meetings and events in Japan, and software that is effective for measuring the effects of mobile applications and marketing activities By providing solutions, we will contribute to the creation of new business opportunities for customers.
【Cvent Inc. Asia-Pacific Sales Director, Will Kataria】
I am honored to be able to conclude a JTB communication design and partner agreement that recognizes the importance of the event. Through this business alliance, along with JTB communication design, we aim to provide technology to strengthen the connection between people. Japan is one of the world’s leading business event venues, and we believe that there are many opportunities to use technology to transform meetings and events. With this partnership, we look forward to working with JTB Communication Design to make your event more attractive, strategic and influential than ever.
■ Company Profile
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【JTB Communication Design Inc.】
・ Location: 3-23-1 Shiba, Minato-ku, Tokyo Celestine Shiba Mitsui Building 12th and 13th floors ・ Representative: Representative Director President Executive Officer Akiho Hosono ・ Establishment: 1988 -Business content: “Communication design business” as the business domain, MICE, promotion, content, human resources development and organizational activation, facility management, and expand all communication businesses such as entertainment. ・ HP: www.jtbcom.co.jp/
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Location: 1765 Greensboro Station Place 7th Floor Tysons Corner, Virginia 22102 ・ Representative: CEO Reggie Aggarwal ・ Establishment: 1999 Business Description: Provides event management technology on a global basis, optimizes the entire event management value chain, and enables clients around the world to manage hundreds of thousands of meetings and events. ・ HP: www.cvent.com/ JTB Communication Design Meeting & Convention Division Marketing Bureau TEL: 03-5657-0611 FAX: 03-5657-0634 charge: Murase
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