[Ito En Co., Ltd.]
As a bridge to the reconstruction of Kumamoto Castle, the Reiwa 1st Year Memorial Bottle “Oi Ocha” distribution event is held
Ito En Co., Ltd. As a bridge to the recovery of Kumamoto Castle, we carry out the Reiwa 1st Year Memorial Bottle “Oi Ocha” distribution event Born in Heisei 1st year, “O-i Ocha” connects Japanese culture to the regal ………………………………………………………………………………………… ITO EN Co., Ltd. (President: Daisuke Honjo, Headquarters: Shibuya-ku, Tokyo) celebrates the 30th anniversary of the “Oi Ocha” release and celebrates its new era “Rekazu” on May 1 (Wednesday) More “Let’s connect Japanese culture to the future” project started. This project is the first product in the spring of the last spring of the year in the spring of the “new tea” which is said to be good auspicious “Laure 元 year commemorative bottle” Oi tea “” thanks to the past thanks from employees nationwide I will distribute it to everyone. It started from Goryokaku in Hakodate, Hokkaido on May 1st, 2019 (Wednesday) on the first day of the republic, and has a long history from the Azuchi Momoyama period to the Edo period on May 16 (Thu) At Kumamoto Castle in Kumamoto City, Kumamoto Prefecture, we held a distribution event for the “Reiwa Original Year Anniversary Bottle” Oi Ocha “.
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This distribution event was designed to convey a feeling of gratitude to the customers who loved Otoi Ocha, which was released on February 1, 1989 and reached its 30th anniversary this year. In addition, regarding “Rekazu” as a turning point of the times, wishing for further development of Japanese tea culture and local culture, under the theme of connecting Japanese culture to the future, Japan from the historical and cultural point of view The place that is a symbol of the event is the venue for the event. The Kumamoto Castle, which held the event this time, suffered great damage to the restoration and reconstruction of the cultural property buildings on the site during the April 2016 Kumamoto earthquake. However, with the help of the local people, all of Japan has made efforts to achieve reconstruction, and has achieved remarkable reconstruction in a short period of time. Ito En also wants to do as reconstruction support, leaving the Japanese culture, and from the thought that we want to convey, along with the famous confectionery “Sakai no Taiko Drum” of Kumamoto, “Oi Ocha” is distributed Did.
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A lot of tourists visited the site, and there was a very lively appearance of Kumamoto Castle. Above all, many students from school trips and people from overseas came to the booth with interest when they saw tea. In a sunny and sunny sunshine, many people were enjoying the sweets and tea while also having conversations. We were able to enjoy traditional Japanese sweets and tea from young students to foreigners, and reaffirm their goodness, and the theme of the project “Let’s connect Japanese culture to the future” became a form. Ito En plans to distribute “Oh Ocha” bottles for commemorating the Year of the First Year of the Year at three locations nationwide, and will continue to spread Japanese culture. “Let’s connect Japanese culture to the future” project event summary Ito En, which celebrated its 30th anniversary with the release of Oi Ocha, will be able to connect Japanese culture to the future with the gratitude to the patrons of the past in May of the year, the turning point of the era. On the theme, in a place that will be historically and culturally a symbol of Japan, “Oh Ocha” is distributed by Ito En employees. In addition, by acting as tea with the local sweets, we convey the charm of tea and contribute to the revitalization of the area. ※ Event contents may vary depending on the venue.
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Rea original year commemorative bottle “Oi tea” PET 350 ml (not for sale) details
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To commemorate the turning point of the era when the Heisei era is over and the new era comes, with special thanks to the patrons who have patronage, a special “Oi to put the auspicious” Heiji Last New Tea “in the first item. “Tea” is prepared. Special-purpose plastic bottles marked with a congratulatory year are not for sale, and will be distributed in limited quantities to customers visiting each venue.
[Planned from now on]
The first gospel of May 1 (Wed), Hakodate, Hokkaido, and the next May 16 (Thu), Kumamoto Castle in Kumamoto, Kumamoto Prefecture, will be held in the following three locations. ※ Execution time may be changed.
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May 21 (Tuesday) Kyoto Prefecture Kyoto City Nijo Castle (In the front garden of Ninomaru palace) ※ Normally closed Implementation time 10:30-16:00
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May 28 (Tuesday) Hatsukaichi City, Hiroshima Prefecture Miyajima (Miyajima pier side open space) Implementation time: 10:00 to 16:00
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May 28 (Tuesday) Chiyoda ward, Tokyo JP Tower KITTE Marunouchi Implementation time 11:30-17:00
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For more information about this release(Japanese):