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  • 【Ito En Co., Ltd.】 “Oi Ocha” 30th Anniversary Press Conference – “O Oi Ocha” Brand Guinness World Record (TM) Official Certificate Presentation Ceremony –


【Ito En Co., Ltd.】
“Oi Ocha” 30th Anniversary Press Conference – “O Oi Ocha” Brand Guinness World Record (TM) Official Certificate Presentation Ceremony –

Ito En Co., Ltd. “Oi Ocha” 30th Anniversary Press Conference-“O Oi Ocha” Brand Guinness World Record (TM) Official Certificate Presentation Ceremony- Actress Miki Nakatani, who has appeared in a commercial for 25 years, rushes and celebrates! “I would like to continue research so that I can be an actress loved for a long time like O-o-cha.”

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ITO EN Co., Ltd. (President: Daisuke Honjo Headquarters: Shibuya-ku, Tokyo), “Oi Ocha” 30th Anniversary Press Conference “Ginness World Record (TM) Official Certificate Presentation Ceremony” on May 23, 2019 It was held at Shibuya Hikarie Hikarie Hall B (Thu).

ITO EN Co., Ltd. (President: Daisuke Honjo Headquarters: Shibuya-ku, Tokyo), “Oi Ocha” 30th Anniversary Press Conference “Ginness World Record (TM) Official Certificate Presentation Ceremony” on May 23, 2019 It was held at Shibuya Hikarie Hikarie Hall B (Thu).
The Oi Ocha brand, which was launched in February 1989 and marked the 30th anniversary of its launch, is the number one in the world for natural healthy RTD green tea beverages (latest annual sales) sales ($ 1,966,800,000 annual sales in 2018). Certified as a Record (TM). On the day, based on the idea that “Oh tea is” I would like you to taste the true taste of tea, “from Mitsuda Shida, general manager of our marketing department, the development of the world’s first teapot type extraction machine, a commitment to protect” freshness ” Has been working on development for 30 years. We will continue to improve our 100% GAP-certified tea leaves, 100% recycled plastic bottles, etc., and promote the attractiveness of tea to the rest of the world, and we will continue to work closely with our customers in the era of relaxation. He explained about the history and various activities of “Icha”, and new activities for “tea” from now on, such as environmental consideration and the spread of green tea overseas. In the subsequent awarding of the Guinness World Record (TM) Official Certificate, Mr. Shida, Director General of Shida who received the certificate from Mr. MacMillan Mai, a Guinness World Record Accreditation member, “Thanks to everyone on behalf of Ito En. All employees will continue to deliver good things in the future so as not to disappoint their expectations. ”

In addition, as a special guest to bless the Guinness World Record (TM) certification, actress Miki Nakatani, who has been appearing in CM of “Oi Ocha” since 1995, appears in a vivid green dress, “All of the ITO EN” “I think that is the result of having been able to continue making good things, and that has been transmitted to many people.” Regarding the relationship with tea in everyday life, “I also drink tea to relax, but I also drink when I want to concentrate, such as learning the script. Currently in the life of visiting Japan and Austria “I want you to know more about Japanese culture overseas as well, and I work with you at home.” Then, as an event to celebrate the 30th anniversary of “Oi Ocha,” I reviewed the history of Oi Ocha with CM of “Oi Oi Tea” with Mr. Nakatani. Nakatani who looked back on the appearance video from “Summer Fireworks Display” who became the first appearance “I’m ashamed to look at myself from the old days, but since I was 18 years old, I have been together with the tea-so I can look back “It’s fun too,” he said. In addition, Nakatani who saw the figure of people who enjoy green tea from the images sent from overseas said, “I am very happy that what we are proud of in Japan is loved all over the world.” it was done. Finally, Mr. Shida from the head of the department said, “I want to do my best to be able to make tea that is always by your side, so that you can notice naturally and deliciously, healthy, and good. Mr. Nakatani said, “I would like to continue studying so that I can be a long-loved actress like Ocha,” and the presentation ended. Guinness World Record (TM) Accreditation Overview Record name: “The largest natural healthy RTD green tea beverage (latest annual sales)” Official English Record Name: Largest NH RTD green tea brand-retail RSP, current Target brand for recording: O-o tea brand Target year: 2018 Accreditation number: $ 1,966,800,000 (estimated) * Estimated sales by international market research institute * Guinness World RecordTM is a registered trademark of Guinness World Records Limited. ※ Please put “Guinness World Record (R)” and “(R)” marks on the top of “Guinness World Record” (or the most prominent one). (If using the web, change to TM) For vertical writing, please right and down. If the (R) mark is used once (the first or most prominent place), there is no need to put it in the other.

For more information about this release(Japanese):
prtimes.jp/main/html/rd/p/000000005.000027132.html