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  • 【Japan Net Bank】 Millennial generation and parent generation survey the values ​​of “Housing and living” Young people who enjoy housing as “Koto” rather than “Mono” “Address hopping” “Dual life” Interest in new way of living Also

【Japan Net Bank】 Millennial generation and parent generation survey the values ​​of “Housing and living” Young people who enjoy housing as “Koto” rather than “Mono” “Address hopping” “Dual life” Interest in new way of living Also

【Japan Net Bank】 Millennial generation and parent generation survey the values ​​of “Housing and living” Young people who enjoy housing as “Koto” rather than “Mono” “Address hopping” “Dual life” Interest in new way of living Also
Japan Net Bank, Ltd. Millennial generation and parent generation survey the values ​​of “Housing and living” Young people who enjoy housing as “Koto” rather than “goods” “Address hopping” “Dual life” Also interested in new living style “Partners do not need to live together” Millennial generation is also about 30%! ………………………………………………………………………………… At Japan Net Bank, Ltd. (Headquarters: Tokyo, Shinjuku-ku, President and CEO: Tomoko Taguchi, hereinafter referred to as Japan Net Bank), we are constantly working to raise awareness about “living and living” for the Millennial generation and its parent generation We conducted a survey on actual condition.
■ A big survey on the way of thinking about “Millennial generation” “Housing and living”! Millennial generation refers to the generation that will become an adult or a social worker since 2000. In Japan, it seems that there are many cases used as young people aged 18 to 25 years old. In the United States, this millennial generation attracts attention as a generation that has a great influence on society and consumption patterns. So, what kind of characteristics do Japanese “Millennial generation” have? This time, we conducted a questionnaire to working men and women aged 18-25 in Japan with the theme “Housing and living”. Furthermore, by conducting the same survey for their parents’ working men and women in their 40s and 50s, we explored the unique view of residence and living in “Millennial Generation”. 1: Consciousness of the Millennial generation ‘Housing’ Point of emphasis on residential environment … What are the similarities and differences between Millennial generation and parent generation? The Millennial generation emphasizes “the number of eating establishments” and “being in urban areas”, and parent generations emphasize “safety against natural disasters” 2: Consciousness of “Millennial” generation’s “way of living” Timing to start living with partner … Mirenial generation is “before marriage”, parent generation “after marriage” “Millennial generation who does not want to live with the partner itself or partner” also accounts for about 30% 3: Consciousness on “New way of living and living” of Millennial generation Address hopping, third place … New way of living supported by Millennial generation · How to live Looking for own originality as it treats residence as “koto” instead of “thing” … Values ​​like Millennial generation are highlighted 1: Consciousness of the Millennial generation ‘Housing’ Point of emphasis on residential environment … What are the similarities and differences between Millennial generation and parent generation? The Millennial generation emphasizes “the number of eating establishments” and “being in urban areas”, and parent generations emphasize “safety against natural disasters” First of all, I asked questions about “to place emphasis on determining the residential environment” for the Millennial generation and parent generation. As a result, “Millennial generation: 79%, parent generation: 80%”, “Nearest from the nearest station and bus station” (Millennial generation: 65%, parent generation: 68%) ” Although the two taps of the generations were common, there were items that showed a difference in values ​​between the Millennial generation and the parent generation. For example, in the Millennial generation, 32% of respondents cited “many restaurants,” but about one in three people, only 7% said the parents’ responses. In addition, 33% of the Millennial generation who answered “being the center of the city” is 17% in the parent generation. Conversely, in the parent generation, 53% of respondents answered that they were safe locations against natural disasters, more than half, but in the Millennial generation 43%, a difference of 10 points has occurred. [Image 1: https://prtimes.jp/i/25999/4/resize/d25999-4-501678-0.jpg] Also, regarding “to place importance in deciding on residence”, “the performance of housing is good” (Millennial generation: 69%, parent generation: 66%) was the most numerous in any generation, but the other items So the difference is seen. About 50% (56%) of the Millennial generation is responsible for 47% of the parents who chose “the interior decoration of houses (or they can choose by themselves”) “47%,” The ratio of the Mirenical generation is about 1 in 6 people (16%) and the parent generation is 5%, with the difference of about 10 points being observed. [Image 2: https://prtimes.jp/i/25999/4/resize/d25999-4-465587-1.jpg] 2: Consciousness of “Millennial” generation’s “way of living” Timing to start living with partner … Mirenial generation is “before marriage”, parent generation “after marriage” “Millennial generation who does not want to live with the partner itself or partner” also accounts for about 30% Next, I investigated the consciousness about “way of living”. First of all, when asked “Would you like to live with your partner before you get married (or do you think you would like to live with you?”), The Millennial generation says, “I want to live together before (or after) marriage” In the parent generation, 57%, while 79% of the parents said that they did not live together (or do not want to live together) before marriage. As for the timing to start living with a partner, you can see that there is a big gap between generations. Furthermore, in the Millennial generation, about 30% (28%) responded that “I do not live together before or after marriage, or no partner is needed”. Millennial generations who do not want to live with partners, including those who do not need partners themselves, do not seem to be few. [Image 3: https://prtimes.jp/i/25999/4/resize/d25999-4-630779-2.jpg] Moreover, even with the question “Were you living in your family home (or planning to do) at the age of 25?”, 52% of parents were “living in a family home”, while in the Millennial generation ” I did not (or did not do / do not plan) “was 57% in majority each. Millennial generation seems to be said to have more independent independence than parent generation. [Image 4: https://prtimes.jp/i/25999/4/resize/d25999-4-736827-3.jpg] 3: Consciousness on “New way of living and living” of Millennial generation Address hopping, third place … New way of living supported by Millennial generation · How to live Looking for own originality as it treats residence as “koto” instead of “thing” … Values ​​like Millennial generation are highlighted Furthermore, in the question “Are you interested in new way of living without being caught by owned houses or rental houses?”, About 60% (57%) of the Millennial generation answered “Yes”. Even if you see that the percentage of parents who answered the same answer is 37%, you can see the difference in values ​​for the living by generations. [Image 5: https://prtimes.jp/i/25999/4/resize/d25999-4-401009-4.jpg] So we investigated interests and concerns about “new way of living and living” which is attracting attention in each of the millennial generation and parent generation this time, and it got the following result.
■ “Address hopping” (How to live in various places without living in a fixed house) Millennial generation … 31%■ “Third Place” (It is not home or workplace, to have a comfortable third place of residence * cafe, tavern, park, etc.) Millennial generation … 29%■ “Social apartment” (Housing that uses kitchen and living room etc. as a shared part and uses each individual room as private space) Millennial generation … 29%■ “Dual Life” (Living with bases in two regions * City and countryside, domestic and overseas etc.) Millennial generation … 22%■ “Co-operative House” (A condominium where you can design freely while it is a multi-family residence by a system that people who want to acquire housing gather together to form a union) Millennial generation … 20%In any of the items, the Millennial generation exceeds the responses of the parent generation, and the younger generation seems to be more flexible in capturing “living” and “living”. Regarding “address hopping” in particular, one in three people (31%) answered “I am interested in the same generation”, and it seems that it will be spreading more and more between the millennial generation in the future. In addition, the question that heard “Millennial generation” values ​​of “living and living” was as follows.
■ I do not know where I live in a few years: 72%
■ I think it is more important to know what the land and house can do than land and house values: 71%
■ I feel strong about wanting to live in a house I customized like: 65%
■ “Living home of the end” (Housing to live until the end of the year) is not necessarily required: 45%
■ If you feel comfortable, there is no resistance to communal life with non-family members: 38%
■ I feel that continuing to live in the same place is not stable and cramped: 37% The survey results highlight the idea of ​​the Millennial generation, which sees 70% of those who “place importance on what we can do there rather than the value of the land and the house” as a “koto” rather than a “house” became. Also, you can also see the desire to seek originality and personalization in your home such as “I want to live in a house you customized.” Furthermore, about 40% of respondents say they do not necessarily ask for “the last resident” or “keep living in the same place”, respectively, and if there are many millennial generations who want to live freely without being bound by anything I can say that. In addition, more than 40% (43%) answered that “I think so” in the question asked to the Millennial generation “Do you think that values ​​and values ​​differ for your parents and yourself?” As a specific difference in values, “Parents are concerned about relatives (living in families with lots of relatives, living in distant lands), but I would like to live in my favorite place” (59% ), “Although parents place importance on having bases, I think I want to be easy without deciding on a base” (53%), “Although parents say that the family is a lifelong living entrepreneur, (52%), “Answers such as parents place importance on the size of the house, but I do not care about the size if I can live” (45%) etc. It is conspicuous.

In this survey, various gaps between generations concerning “living” and “living” are revealed. Millennial generation emphasizes “the number of eating and drinking establishments” and “being in urban areas”, while the parent generation emphasized “safety against natural disasters”, etc. There were differences. Regarding the timing to start living with partners, the Millennial generation “before marriage” and the parent generation “after marriage” and other differences occurred, “Millennial generation who does not want partners themselves, does not want to live with partners” It turned out to be about 30%. On the other hand, about 40% of respondents say “If you are a friendly person, there is no resistance to living together with people other than your family”, and you are caught up in the framework of partners and families It seems that there are many Millenial generations who intend to enjoy living with various people without it. Also, the degree of interest in new ways of living and way of living is high, “address hopping” which does not live in a fixed home, “third place” with a comfortable third place of residence, etc. are increasingly increasing in the future of the Millennial generation It seems to spread within. In addition, there were also survey results that the values ​​like the Millennial generation appeared, such as looking for housing as “Koto” instead of “thing”, asking for originality and personalization even at home. Many respondents say “I feel cramped to continue living in the same place” and “I want to be easy without deciding the base”, and many young people emphasize importance on being able to live their own way without being bound by the environment. In the future, the millennial generation that embodies the way of living and living new which does not fit in alternatives such as “lease or owning house” or “house or apartment” may increase more and more. Japan Net Bank opened in 2000 as the first domestic Internet specialized bank in Japan. Everyone, anywhere, anyone, has made a lot of first banking services and Japan’s first service so that you can use it with confidence. In particular, in recent years, we have proposed a wide range of new banking services suited to the young generation’s lifestyle centered on the Millennial generation. “Visa debit” which can do cashless settlement, transaction form of 24 hours 365 days OK, correspondence inquiries using LINE, etc. are taken into consideration. An Internet bank that can be used anywhere is perfect for a new way of living that does not fix housing such as “address hopping” or “dual life”. You can use the financial services closely in any place. Japan Net Bank will continue to propose a new banking service that can be used anytime anywhere. · Research period: January 24 – January 28, 2019 · Survey method: Internet survey · Survey target: Millennial generation … 18 to 25 years old Clerk 300 years of gender (equal sex allocation) Parent generation … 40 ~ 59 years old with children aged 18-25 years Male and female male and female 300 (Equal sex assignment)

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