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【Indeed Japan Co., Ltd.】 Researched the actual conditions of “Own Media Recruiting”-90% of the OMR practice companies answered that the number of applicants and hires increased
Indeed Japan Ltd. Investigated the actual situation about “Own Media Recruiting”-90% of OMR practice companies answered that “the number of applicants / employees increased”- ………………………………………………………………………………………… World Japan’s No. 1 Job Search Engine * “Indeed” is a Japanese subsidiary of Indeed Japan Ltd. (Head office: Minato-ku, Tokyo, Representative director: Shintaro Takahashi, jp.indeed.com/, the following “Inneded” is targeted at corporate personnel and recruiters as part of an effort to promote social understanding of “Own Media Recruiting” through active recruitment based on the company’s proactive information dissemination. We examined the actual situation about the practice situation and result of “media recruiting”. Own Media Recruiting (hereinafter referred to as OMR) means sending messages directly from high-value-added personnel to high-value-added personnel, with a focus on media (recruitment sites, SNS, and employees) operated by the company, to create empathy It is an active recruiting that leads to the acquisition of human resources. In the background of various recruitment issues of companies, Indeed advocates OMR as an aggressive hiring method for companies to acquire their required human resources, and aims to promote social understanding and spread “Indeed Japan Found Media” We are expanding the Recruiting Project. Recently, while working on this project, Indeed conducted a survey on personnel and recruiting personnel in the company in order to understand the actual situation and results of OMR in the company. As a result, the following OMR practice companies have been gradually increasing in half a year since December 2018, and the number of applicants and recruits has increased, the retention of post-recruitment personnel, reduction of recruitment costs and labor, etc. It became clear that I realized the concrete result by OMR. OMR practice companies increased 3.3 points in half a year from December 2018 to 18.1%. In large companies, 28.1%. 87.5% of OMR practice companies say “the number of applicants is increasing” and 86.3% say “the number of recruits is increasing” 68.6% of OMR companies say that job seekers who have applied since they saw the Own Media have a high retention rate after joining the company 85.5.% Of OMR practice companies answered that OMR would “reduce hiring costs” and 84.1% would “reduce hiring effort” Figure 1: Transition of OMR practice companies [Image 1: https://prtimes.jp/i/28842/15/resize/d28842-15-358440-0.jpg] [Note] The OMR practice company is defined as a company that answered “OMR is practiced” in the survey, and that “job description” and “shared value content” were transmitted. . 1. OMR practice companies increased 3.3 points in the half year from December 2018 to 18.1%. In large companies, 28.1%. According to the December 2018 survey, OMR practice companies * was 14.8%, while it has gradually increased to 17.5% in February 2019 and 18.1% in April. Increased (Figure 1). In particular, in companies with 100 employees or more, 28.1% are practicing it, and it has increased 5.8 points in half a year. On the other hand, companies with less than 100 employees remained at 6.0% as of April 2019, and their half-year trend has been flat. As background, it may be considered that OMR has begun to practice OMR strategically in-house, centered on large companies with a high awareness of hiring branding, and that this project has gradually spread the understanding and awareness of OMR in society. You ※ The OMR practice company is defined as a company that answered “OMR is practiced” in this survey, and answered “job description” and “shared value content” as “sending”. You OMR: “Active recruiting (recruitment (recruitment that leads to the acquisition of human resources by directly sending a message to the high value-added human resources directly about the company’s managed media (recruitment site, SNS, employees), and empathy) Activity) refers to. Job Description: Refers to a job description. Specifically, unlike conventional recruitment guidelines that describe simple work content, time of work, place of work, salary, benefits, etc., they have job contents, purpose of work, goals, responsibilities, scope of authority, and relationships. We will clearly and clearly describe our job information, such as internal and external relationships, required skills and knowledge, qualifications, experience, educational background, etc., and visualize “role of work” and “necessary ability” Thing. Shared Value Content: “Contents shared with job seekers about their value and attractiveness”. Specifically, there are content that transmits “purpose”, which is the so-called “corporate philosophy”, and content that transmits their “culture”, such as corporate culture, culture, behavior style, and code of conduct. It conveys the empathy of job seekers by specifically communicating their values and attractiveness. 2. 87.5% of OMR practitioners say “the number of applicants is increasing” and 86.3% say “the number of recruits is increasing” With regard to the increase in the number of applicants and recruits to companies, 87.5% of OMR practitioners responded that “the number of applicants is increasing” compared to the previous year, and 86.3% said that “the number of recruits is increasing” It turned out (Figure 2) that about 90% felt the increase in the number of applicants and recruits. On the other hand, for companies that did not practice OMR, the number of applicants remained at 40.1% and the number of recruits was only 38.9%. Thus, it became clear that the number of applicants and the number of hires increased for OMR companies as compared to companies that did not practice. This is considered to be the result of OMR practitioners strategically designing hiring and practicing aggressive hiring while incorporating OMR as a method. Figure 2: Percentage of respondents saying “the number of applicants and recruits is increasing” [Image 2: https://prtimes.jp/i/28842/15/resize/d28842-15-780730-1.jpg] 3. 68.6% of OMR companies say that job seekers who have applied since they saw the Own Media have a high retention rate after joining the company. Regarding job seekers who applied after seeing the own media such as their own recruiting sites, 68.6% of personnel personnel in charge of OMR practice companies answered that “I think that the retention rate after joining is high” (Figure 3). On the other hand, in companies that did not practice OMR, the result was 21.4%, suggesting that the found media of companies that practice OMR also contributed to the retention rate of job seekers after joining the company. Yes. Figure 3: Percentage of respondents that “I think that the retention rate after hiring of applicants who saw the Own Media is high.” [Image 3: https://prtimes.jp/i/28842/15/resize/d28842-15-693506-2.jpg] 4. 85.5% of OMR practitioners say that OMR will “reduce hiring costs” and 84.1% will “reduce hiring effort” When asked what kind of benefits and effects OMR has in hiring, 85.5% of OMR practitioners responded that “the cost of hiring will be reduced” and 84.1% “can reduce the effort for hiring” ( Figure 4). On the other hand, in companies that did not practice OMR, their responses remained at 37.6% and 38.0%. In addition, 81.0% of OMR practitioners answered that “OMR is cost-effective.” OMR practitioners realized that OMR was recognized as a way to reduce hiring costs and human labor and to be effective in hiring activities. Figure 4: Achievements from OMR practice [Image 4: https://prtimes.jp/i/28842/15/resize/d28842-15-306530-3.jpg] ■ Summary The survey revealed that the number of OMR practice companies is increasing and that they have realized the various results of OMR practice in hiring. Although the spread of OMR is still developing from the perspective of companies as a whole, it is considered that OMR will become more widespread in the future as OMR is being recognized as a useful method for acquiring the human resources required by companies. You ■ Survey outline Survey date: April 2019 Survey method: Internet survey Survey target: 624 corporate personnel and recruiters ■ Own Media Recruiting Official Site: owned-media-recruiting.com/ Note: The data and charts in this release are not for unauthorized use or posting by anyone other than the media. About Indeed Indeed is the world’s # 1 job search engine * used by the world’s most sought-after job seekers. With sites in 28 languages in more than 60 countries, job seekers can search millions of jobs on their PCs and mobile devices. Over 250 million users per month use Indeed to search for jobs, register resumes, and search corporate information. Indeed is the leading source of information ** for many companies recruiting. Please see jp.indeed.com/ for details. * Source: comScore March 2018 visits ** Source: SilkRoad & iCIMS
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