【Hotel Reservation Management Research Institute (Yadoken)】 “Brand marketing that enhances the attractiveness of lodgings” Yakuken was on stage at a seminar for hotels and hotels in Beppu, Oita Prefecture.
Hotel Reservation Management Institute (Yadoken) “In the brand marketing to enhance the attractiveness of the hotel,” Yuken was on stage at a seminar for hotels and hotels in Beppu, Oita Prefecture. ………………………………………………………………………………………… Guest attraction partner specializing in accommodation facilities, accommodation reservation management research institute, Inc. (Head office: Yokohama City, Kanagawa Prefecture President: Koizumi Rin) was held in Beppu City on June 18, 2019 (Tuesday) at the “Domestic / Foreign Tourist Attraction Up Seminar”. I was on the stage as a lecturer. Domestic and foreign tourist attraction visitor up seminar for Beppu city inn hotels [Organizer] Oita Bank / Beppu City Industrial Cooperation and Cooperation Platform B-bizLINK Co-sponsored 【Date and time】 June 18, 2019 (Tuesday) 13:30-15:30 [Venue] Beppu City Gender Equality Center “Asu Beppu” 2nd floor training room 【Participation fee】 Free [Bonus] Individualized Word of mouth About 20 people related to accommodation facilities in Beppu participate on the day, and in part 1, about “brand marketing that enhances attraction” by the hotel reservation management research institute. In the second part, a seminar on “inbound measures” by B-bizLINK was held. [Image 1: https://prtimes.jp/i/19164-31/resize/d19164-31-183769-0.jpg] State of the seminar Hotel Reservation Management Institute Seminar Overview Theme: “Brand Marketing to Enhance Attractiveness” Lecturer: Makoto Sakamoto Manager, Strategic Operation Room, Room Management Institute, Inc. [Contents] ・ About purchase behavior on WEB of traveler ・ What is a brand concept (unique value) that raises attractiveness and attracts interest ・ How to make a brand concept ・ We practice brand concept making using individual word of mouth analysis result In the first half, we made it easy to understand our customer case studies and brand concept design processes that made us attractive in brand marketing and succeeded in attracting customers and sales. In the second half, we conducted a workshop using the word-of-mouth analysis of our own facility. It became a practical seminar to design the brand concept of each participating facility. [Image 2: https://prtimes.jp/i/19164/31/resize/d19164-31-572848-1.jpg] State of workshop
About accommodation reservation management research institute (common name: Yadoken) [Image 3: https://prtimes.jp/i/19164/31/resize/d19164-31-673796-2.png] Hotel Reservation Management Institute logo Founded in September 2004 as a web-visiting partner specializing in accommodations such as inn and hotel. As of April 2019, the cumulative number of contracts reached over 4,700. “Energize the inn in Japan! In line with our management philosophy, we are currently developing services such as web attraction consulting and brand building, including operational support for website attraction. Lecturer Makoto Sakamoto Manager, Strategic Management Office, Room Reservation Management Research Institute [Image 4: https://prtimes.jp/i/19164-31/resize/d19164-31-152146-3.jpg] Masashi Sakamoto Rikkyo University MBA Holder. SME diagnostician. Through my five years of German life in relation to my childhood and father’s work, I feel the goodness of Japan with my skin. After graduating from university, I got a job at a Japanese culture inn. Then, after operating planning on the accommodation reservation site, at the accommodation reservation management research laboratory, I am engaged in a business to improve the profitability of accommodation facilities as a manager of a team performing brand marketing. [Themes on the past] ・ Digital marketing of lodging ・ Brand marketing by positioning including regional features ・ Other pricing strategies for accommodation
For more information about this release(Japanese):
Comment ( 0 )
Trackbacks are closed.