[New service]
Started offering beta version of SaaS type service “Databeat (data beat)” democratizing marketing and advertisement data utilization from February 19


[New service]
Started offering beta version of SaaS type service “Databeat (data beat)” democratizing marketing and advertisement data utilization from February 19
Ajito Corporation
[New service]
Beta version of SaaS type service “Databeat (data beat)” democratizing marketing and advertisement data utilization will be available on February 19 Databeat is a customer data platform that is the foundation of all data-driven marketing of all companies conducting digital marketing. ………………………………………………………………………………… Ajito Co., Ltd. (head office: Chiyoda-ku, Tokyo; President and CEO: Yasunori Hayashi, hereinafter referred to as “Ajit”), which planning, developing and managing marketing technology at start- up, unifies management of marketing and advertising data, Beginning February 19, 2019, Beta version of the customer data platform “Databeat” that realizes efficiency improvement and significant man-hour reduction and supports business growth of companies is launched.
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Databeat service site: https: //www.data-be.at

■ Development background The world’s growth rate of digital advertising expenditure (* 1) is expected to continue to double digit growth of 13.8% in 2018, 12.0% in 2019, 10.8% in 2020, and in 2018 total advertising expenditure The proportion of digital advertising expenditure to the total is 38.5%, exceeding 35.4% of television advertising expenses for the first time, the ratio is expected to further increase to 41.4% in 2019 and 43.8% in 2020. Japan’s Internet advertising expenditure (* 2) has grown to 1,220.6 billion yen in 2017, and it is expected that the importance of digitization in marketing and data-driven marketing, data-driven marketing will further increase I will. However, the current situation is that infrastructure for utilizing data necessary to realize data-driven marketing is not well developed. In response to this problem, at the hide, Databeat was developed to provide services that are the basis of data-driven marketing to all companies that conduct digital marketing. * 1 Source: Dentsu Inc. “Global advertising cost growth rate forecast (2018 – 2020)” * 2 Source: Dentsu Inc. “Advertising expenditure in Japan in 2017”

■ Features of service We will automate the extraction, update, aggregation and visualization of data which was a problem for the realization of data-driven marketing. The marketer himself outputs the data he / she wishes to see when he / she wishes to see it, and provides an environment where data can be utilized. Automatically collect necessary data from various data sources and manage it all at once.
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Collected marketing data can be output to external cooperation service, and you can choose the location of utilization.
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■ Outline of service
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Automatically collect and store data by API etc. Since data related to marketing is managed centrally, man-hours for data update / compilation work are greatly reduced.

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Flexible data output is realized in various formats according to the operation of each company.

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You can browse and analyze the necessary data when the marketer himself needs it. This greatly reduces data visualization effort.

※ Company name, product / service name, logo are registered trademarks or trademarks of each company. About Ajito Co., Ltd. Ajito is a marketing technology company that provides customer data platform “Databeat” at startup founded in September 2018. Company name: Ajito Corporation Representative: Representative Director CEO Yasunori Hayashi Location: 6th floor, Marunouchi 1-chome, Chiyoda-ku, Tokyo, Marunouchi North Exit Building 9th floor Wework Establishment date: September 2018 Business description: Planning, development and management of marketing technology URL: https: //www.data-be.at/about

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