【Stripe International Inc.】
Collaboration of smbby’s first baby goods! Exclusive launch of cute and stylish “nursing Cape” realizing the feeling of Mr. Michibata Angelica “I want to enjoy child rearing” from 2/28 (Thursday)

STRIPE INTERNATIONAL CO., LTD. Collaboration of smbby’s first baby goods! Exclusive sale of cute and stylish “nursing Cape” realizing the feeling of Mr. Michibata Angelica “I want to enjoy child rearing” from 2/28 (Thursday) ………………………………………………………………………………… The EC mall “marby” for mama operated by stripe departmentment Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Yasuharu Ishikawa, hereinafter referred to as “striped department”) is a collaborative product with the model Michibata Angelica “nursing cape We will sell monopoly exclusively for 200 pieces on February 28, 2019 (Thursday) from 21 o’clock. (smarby.jp/campaign/angelica) In case
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“There are few pretty fashionable nursing caps !!” What Mr. Michibata Angelica became a mommy in July last year noticed was. Many orthodox things such as floral patterns are on the market, it seems that cute and fashionable nursing cape was hard to find.
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Therefore, Smyrby adopts a simple and impactful design that overturns conventional common sense. The cape which the mother who is nursing looks fashionable just by wearing it is completed. “I want my mothers nationwide to enjoy child rearing in a nursing cape where you feel agnostic only by wearing it,” Mr. Michibata Angelica’s thought is put in it. This is the first time Smyrie tackles baby goods collaborative products. We will continue to proactively engage in planning to be happy with busy mothers of child rearing. “Point of nursing Cape” 1 Design with a playful message
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I expressed my baby ‘s feelings with two kinds of messages. · DAD !! DO NOT STEAL MY MILK !! (Papa! Do not steal my (milk) milk! · THIS MILK IS SOOO GOOD ~ (This milk highest ~) Each message shining in the color development of two colors (navy · orange) is Angelica’s strong sticking that Mama wants to enjoy parenting. “Everyone wanted to make it laugh with a warm hearted feeling, because it feels warm, because that makes everyone feel happy and I think parenting will be more fun.” 2 Wired with babies and mothers in mind
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Angelica’s strong commitment, I put wire in the neck of nursing cape. It is considered that the baby does not get hot, and that the mother and the baby can look eyes while breastfeeding. “Entry into the wire” was an absolute requirement so that the face of the baby can be seen properly even if both hands of the mama are occupied.It can easily check the state of the baby if it enters the wire and the baby can see the mother very much She seems to be able to drink milk safely. ” 3 Comfortable fabric for babies
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Among many hard-breasted breast-feeding capes, this nursing cape is smooth and soft touch. Lyocell (recycled fiber) like silky touch is used for the fabric. Even if the baby touches it, it is a comfortable material and it can be used as a baby’s blanket in a little chilly time. It is not bulky to put in a bag. I also stuck to made in Japan. (Material: Lyocell (Recycled fiber) 95% Polyurethane 5%) “The highest priority is being given to the feeling that” As much as you can breathe, feel comfortable. “When using this nursing cape for the first time with my baby, the baby grabbed this fabric and did not release it all the time When I see this reaction “Yoshi! “I thought.” “Didi Angelica Comment” “A woman is a very happy instinct that nature and mood rises when the skin becomes beautiful, when make-up and fashion gets caught, it is a very happy instinct, it can always be smiling even in front of a baby, and parenting becomes more fun I stuck to fashion features, I hope mom should have a happy life every day. ” “Product Summary”
■ Product name Michitani Angelica × smarby collaboration nursing cape
■ Release date February 28, 2019 (Thursday) 21 o’clock –
■ Sales location In-house EC mall “smarby” (smarby.jp/)
■ Price 5,500 yen (5,940 yen including tax)
■ Expanded 2 messages × 2 each color (navy · orange) Message 1. DAD !! DO NOT STEAL MY MILK !! 2. THIS MILK IS SOOO GOOD ~ “Michibata Angelica’s Profile”
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Born in 1985. Born from Fukui Prefecture. He is active in various magazines and advertisements as a fashion model. It is qualified as a combi macrobiotic concierge, and dissemination of information on beauty and health is also noticed. She gave birth to a first-born boy in July 2018. The maternity book after pregnancy to childbirth published in December, 2018 “angelic stream” Baby life “which does not strain is also talked about. ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー – ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー ー
【About EC Mall “smarby”】
smarby (smurby) is fashion mail order centering on children’s clothing and baby clothes. smarby is a friend of papa mama who is busy with childcare. “I can not go shopping easily because I am busy.” “I can not pick it up slowly if I go with my children” Mom having such trouble enjoying shopping. From petit plaques to designers, handling brand record 1000 or more. We are holding a fashionable brand of domestic and international fashionable children’s clothing that does not usually come in handy, as well as a time sale that you can get at a great price rather than buying it in the shop every day! In order to enrich the mother’s lifestyle, we are selecting what is convincing with Mama’s eyes from maternity to mother’s clothes and interior items as well as cute and fashionable children’s clothing and baby clothes.
【Company Profile】
Company name: Stripe Departmentment Inc. (* On January 1, 2019, Smyrie Corporation merged with Stripe Departmentment Co., Ltd.) Location: Higherakyobori 4-2-2 Chuo-ku, Tokyo 104-0032 Hulic Kyobashi East Building 5th Floor Representative: President and Representative Director Yasuharu Ishikawa Establishment: February 2017 URL: https: //corp.stripe-department.com/ Business description: 1. Stripe departmentment: management of EC departmentment for adults to realize an assortment of about 800 brands such as ladies / men’s fashion, miscellaneous goods, beauty, etc. (stripe-department.com/) 2.smarby: Mail order for children’s clothing, baby clothes, toys, maternity products, fashion accessories, gift items etc. (smarby.jp)
【Customer inquiries regarding this matter】
“Marvie Customer Support” TEL: 0800-300-2848 (toll-free) 11 o’clock – 17 o’clock ※ excluding weekends and holidays e-mail: support@smarby.jp

For details on this release:

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