[BookLive Co., Ltd.] Kentaro Ito’s “cool” heroes are very popular! The second e-book store, BookLive! TV commercial, “Henshin Hen” will be released from Wednesday, August 14

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BookLive Inc. Kentaro Ito’s “cool and interesting” heroes are very popular! The second e-book store, BookLive! TV commercial, “Henshin Hen” will be released from Wednesday, August 14 You can see the transformation scene of “Book Live Man” who saves reading enthusiasts! …………………………………………………………………………………………… BookLive Co., Ltd., a group company of Toppan Printing Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Tadashi Awano, hereinafter referred to as our company) is a TV commercial “BookLive!” “Liveman Transformation” (https://youtu.be/iZJRylLJvmc) will be aired nationwide from Saturday, August 17, 2019, and on the web ahead of Wednesday, August 14 Start publishing CM. 大 き な The big gacha head on the head and the orange hero suit appear in the spring of the “Appearance Hen”, and the young actor Kentaro Ito, who is currently attracting much attention. Please take a look at Ito’s “Cool and interesting” heroes that became a hot topic in various media during the spring episode. [Image 1

TVCM details Highlight “Book Live Man” is a cool but interesting pose that decides the heroic pose with a heroic body and a gacha head. In this commercial, Ito-san, who is a young man, is also paying attention to the scene where he decides to pose from the perspective of the camera with a shout of “Transform!”. New CM story A young man (Mr. Ito) sings alone while reading comics on his smartphone, saying, “I want everyone to read comics. A gacha machine came down from the sky with a shout of “transformation!” And set it on his head, and the clothes he was wearing at the same time changed into orange hero costumes. Turn the book live man handle on the chest to turn it into a “book live man” where a capsule with a coupon appears. “Book Live Man” was surrounded by women seeking coupons, taking capsules one after another like a batting machine and giving them gifts. Broadcast start: Saturday, August 17, 2019- Broadcasting area: National (excluding some areas) CM type: “Book Liveman Makeover” 15 seconds BookLive! Official YouTube Channel: https://www.youtube.com/channel/UCo98I53bBMs6DgbxmKtw05Q Comment from Kentaro Ito I dreamed of a hero, so my dream finally came true. I was very happy that I was able to shoot as a hero in the CM of BookLive! Ryowa makes Book Liveman popular! ! Performer profile [Image 2

Kentaro Ito Date of Birth: June 30, 1997 Hometown: Tokyo Height: 179cm Skills: Drop kick, basketball Hobbies: Snowboarding, oiling leather goods Storyboard: “Transformation” [Image 3

Staff list 〇 Creative Director: Yukio Hashiguchi (Dentsu) ○ CM planner Yuji Oishi (Dentsu) ○ Art Director: Yuko Izumo (Dentsu) ○ Copywriter: Toshiya Yui (Dentsu) 〇 Ag Producer (CP)… Ryotaro Iwasa (Dentsu Creative Force) Producers: Daiji Tsukamoto (robot), Shigeyuki Yamauchi (robot) * PM … Yoshiki Hayashi (robot) 〇 Director … Sato Wataru (Dee O SPARK) * Camera … Shigeto Kunii (GORILLA) 〇 Lighting … Nagai left crest 〇 Art: Naoki Soma 〇 VFX / Animation / CG / CGI … Japanese video creative 〇 Stylist (Mr. Ito)… Yuki Ikeda (BeGlad) 〇 Stylist (subcast) … Miyuki Yamamoto (GORILLA) 〇 Hair Make (Mr. Ito) … Hajime Ito (Crawler) 〇 Hair Make (Subcast) … TATSU (AURA) campaign information 1. Campaign name: Commemorative TV commercial broadcast! “AirPods” is hit by official Twitter follow & RT ★ Period: 8/14 (Wednesday) noon ~ 9/6 (Friday) 11:59 Outline: Following the official account of BookLive! On Twitter (@BookLive_PR), we will give you an AirPods with Charging Case (latest model) by lottery from those who retweeted TV commercial video tweets. 2. Campaign name: 1 per 1,000 people! 99% OFF coupon appearance gacha for all genres! Period: 8/14 (Wednesday) 00:00 to 8/20 (Tuesday) 23:59 Summary: At “Draw Every Day !! Coupon Gacha”, a 99% OFF coupon that can be used for shopping up to 5,000 yen for all genres will appear with a probability of 1 in 1,000 people. We will continue to distribute various e-books and provide a convenient and enjoyable reading experience for our users. ————————————————– ———————————————– General e-book store “BookLive!” Overview “BookLive!” Is a general electronic book store of Toppan Printing Group. The service started in 2011, and boasts the largest selection of Japanese products such as manga, books, Ranobe, and magazines. We provide services that can be easily enjoyed anywhere, anytime, with the reader’s convenience as the top priority.
● General e-book store “BookLive!” Https://booklive.jp/
● Official Twitter https://twitter.com/BookLive_PR No.1 in 2 categories of “Easy-to-use e-book store” and “E-book store with easy to use bookshelf” [Image 4

In October 2018, “Easy to use e-book store No.1” and “E-book store No.1 easy to use bookshelf” in “Survey on e-books and e-comics” (ESP Research Institute) Won first place in the category. * * October 2018 Survey / Questionnaire name: Survey on e-books and comics / Entrusted actual survey: ESP Research Institute ————————————————– ————————————————– —————- About BookLive Inc. BookLive was established as a company responsible for the e-book business with the corporate philosophy of “creating fun by creating new value”. With the highest priority on the convenience of readers, we are developing our business with the aim of creating an “environment where anyone can easily read books anytime, anywhere”. Since its establishment, the company has been searching for new possibilities for e-books, such as creating new business models in collaboration with various companies that are leading the industry. URL: https://www.booklive.co.jp/ Company names, service names, product names, etc. described in this document are registered trademarks or trademarks of each company.

For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000059.000022823.html ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ https://prtimes.jp ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

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