[MyVoice] [Questionnaire survey on laundry detergents] Of the people who wash their own products, less than 60% use “liquid detergent / concentration type”. “Liquid detergents / non-concentrated types” and “powder detergents” tend to decrease from pa
MyVoice [Questionnaire survey on laundry detergents] Nearly 60% of people who do laundry themselves use “liquid detergent / concentration type”. “Liquid detergents / concentrated types” and “Powder detergents” tend to decrease from past surveys at 20% each …………………………………………………………………………………………… ━━ << TOPICS
■ Less than 60% of people who wash by themselves use “liquid detergent / concentration type”. "Softener" is over 50%. “Non-liquid detergents / concentrated types” and “powder detergents” are in the 20% range each and are decreasing from the previous survey. "Gelball" is 10%
■ “Use soft finish almost every time” and “Rinse once” are in the 30% range, “Use the remaining hot water in the bath,” “Too much room drying,” “When buying a new detergent, use the same brand” Each less than 30% ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President and CEO: Kazuhisa Takai) conducted its 6th Internet Survey on “Detergents for Clothing” on July 1-5, 2019 and collected 10,298 responses. It was. We will inform you of the survey results. [Survey Result] myel.myvoice.jp/products/detail.php?product_id=25206
◆ Frequency of washing About 80% of the people do laundry themselves, 60% of men, and about 95% of women. 34.8% of people do laundry almost every day, and 50-60% of women in their 30s and above. For men, “almost every day” and “2-3 times a week” are less than 20% each, and they are volume zones.
◆ Detergent used when washing clothes (multiple answers) The detergent used when washing clothes is “Synthetic detergent for clothes: Liquid detergent / concentrated type”, which is 57.4% of those who do laundry. “Synthetic detergents for clothing: other than liquid detergents / concentrated types” and “Synthetic detergents for clothes: powder detergents” are in the 20% range each and are decreasing from the previous survey. “Synthetic detergent for clothing: Gelball” is 10.1%, and “Softener” is 51.2%. For women, “softener” is less than 60%. “Fashion washing detergents, dry mark clothes detergents, etc.” for women in their 40s and 70s are between 40% and 50% each. [Image 1
◆ Clothing detergent and laundry soap used within the last year (multiple answers) Among the laundry detergents and laundry soap used within the last year, Attack (Kao) is 50.7% of clothing detergent and laundry soap users, Arière (P & G) is 36.7%, and Top (Lion). Is 25.0%.
◆ Initiatives for purchasing brands of laundry detergent and soap for main use (multiple answers) The reason for purchasing the main detergents for the most recent year was “I saw products at stores”, “TV programs / CMs”, and “Sales / Sales” for 20-30% each of laundry detergent / soap users. By main use detergent, New Bees main users have the highest ratio of “sale / sale”, bold main users and Ariele main users, etc.
◆ Important points when purchasing laundry detergent and laundry soap (multiple answers) For detergents and laundry soap users, the emphasis at the time of purchase is “Price” (58.9%), followed by “Manufacturer and brand”, “Detergency”, “Detergent type (liquid, powder, solid, etc.)”, etc. Are in the 30% range. Compared to previous surveys, the tendency to “dissolve well in water” is decreasing. “Deodorant, sterilization and antibacterial activity” are women, and “detergent types (liquid, powder, solid, etc.)” are more common among women in the older generations. By main use detergent, the ratio of “gentleness to skin”, “no additive”, “no fragrance”, etc. is high among the main users of Arau and Sarasa. In addition, the ratio of “price” for the main users of New Beads and “type of fragrance” for the main users of bold is higher than other layers.
◆ Types of laundry detergent and laundry soap you want to use in the future (multiple answers) Among those who do laundry themselves, 58.6% want to use “Synthetic detergent for clothes: Liquid detergent / concentrated type”, which is an increase compared to previous surveys. “Synthetic detergent for clothing: other than liquid detergent / concentrated type” is 25.0%, “Synthetic detergent for clothing: powder detergent” is 19.8%, and “Synthetic detergent for clothing: Gelball” is 13.3%.
◆ Consciousness and behavior regarding washing (multiple answers) Concerning consciousness / behavior, “Use soft finish almost every time” “Rinse once” is 30% each, “Uses remaining hot water in bath”, “I often dry the room”, “Replace detergent “Choose about the same brand name” is less than 30% each. Compared to past surveys, “Rinse once” is increasing, and “Use remaining hot water in bath” is decreasing. “Washing dirty items (pre-wash)” is 30% for women, “use soft finish almost every time” is less than 50% for women in their 40s and 50s, and “Dry Mark clothing is at home as much as possible. “Washing clothes” is over 30% for women in their 50s and 70s. The percentage of younger women is slightly higher, such as “I often dry my room” and “I often do laundry at night”. [Image 2
── <<< Respondent's comments
◆ Detergents for clothes, things that have been devised with laundry soap, commitment (total 2,102 cases) (* Inside the parentheses are the frequency of washing yourself / most frequently used laundry detergent for the past year) ・ When you are worried about dirt, it is used as powder detergent, when you are worried about smell, liquid detergent. (Male / 23 years old / 2-3 times a week / attack [Kao]) ・ Since softeners often have odors, they are used for babies (male / 36 years old / almost every day / top (lion)) ・ Uses detergent that does not smell even when the room is dried. (Male / 38 years old / almost every day / bold [P & G]) ・ Rinse once with bath water and then with tap water. (Male / 37 years old / almost every day / bold [P & G]) ・ Because you don't want to leave detergent after rinsing, use less detergent … (Male / 60 years old / almost every day / attack [Kao]) ・ Wash heavily-washed items with a washing machine (Women / 38 years old / almost every day / attack [Kao]) ・ We are searching for and using products that do not contain fluorescent agents. (Female / 46 years old / 4-5 times a week / exposed [P & G]) ・ For stubborn stains on the collar, use a special detergent (Women / 61 years old / 4-5 times a week / Attack [Kao]) ・ Once or twice a week, oxygen bleach is added to laundry detergent to take measures against yellowing and odor caused by accumulation of sebum dirt. (Female / 56 years old / almost every day / attack [Kao]) ── << Survey results <6th<5th<4th────────────────────────────────── (MAIL) email@example.com/ (TEL) 03-5217-1911 [Company name] My Voicecom Co., Ltd. [Representative] Representative Director Kazuhisa Takai [Establishment] July 1999 [Capital] 250 million yen [Location] 5th floor, Kashiwa Building, 3-17-11 Kanda Nishikicho, Chiyoda-ku, Tokyo [Corporate website] www.myvoice.co.jp/ ★ My Voicecom is looking for a “questionnaire monitor” ★ Would you like to participate in the questionnaire? (Click here for details) www.myvoice.co.jp/voice/campaign.html
For more information about this release(Japanese):
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