[Lacoste Japan Co., Ltd.]
New signature model of Novak Djokovic released

Lacoste Japan Co., Ltd. Novak Djokovic launches new signature model Scheduled to wear at Rakuten Open 2019 …………………………………………………………………………………………… French premium casual brand LACOSTE is launching a new signature model of Novak Djokovic, the brand ambassador. Novak Djokovic, who inherits the DNA of the brand, will wear this new wear at Rakuten Open 2019, which will open in Japan on September 30th.
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The new signature model developed in the 19FW collection is a technical series designed to maintain the highest performance on the court and support comfortable play by skillfully combining technical materials and design. This is a high-performance sheet that uses ultra-dry fit material and has both water-absorbing quick-drying performance and expansion / contraction performance, and the random line pattern with the motif of “vibrating water” is an impressive design. Three colors are available, and Novak Djokovic will wear navy at Rakuten Open 2019.
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[Product Details]
Part number: DH7973L Color: NAVY, RED, BLUE Price: 12,000 yen (excluding tax)
■ Developed stores 20 LACOSTE boutiques *, LACOSTE online boutique (www.lacoste.jp) * Hibiya store, Shibuya store, Odakyu Department Store Shinjuku hulk, Kyoto store, Sannomiya store, Shinsaibashi store, Diver City Tokyo Plaza store, Seibu Ikebukuro main store, AEON MALL Nagoya Dome-mae store, Grand Front Osaka store, Fukuoka Tenjin store, Takashimaya Shinjuku store , Yokohama Motomachi store, MARK IS Minatomirai store, Nagareyama Otakanomori S / C store, AEON MALL Natori store, Daimaru Sapporo store, Abeno Harukas Kintetsu main store, Kokura store, Fukuoka Mitsukoshi store ========================================
■ About Lacoste The brand founder René Lacoste, a tennis player and inventor, developed a comfortable short-sleeved shirt made of pique material that was light and breathable for himself in 1933, a style that has not changed for more than 85 years It became the origin of the Lacoste brand and the polo shirt that is popular as a classic item. Lacoste has consistently pursued elegance and comfort while adhering to its brilliant tradition as sportswear, and has evolved from a fashion brand to a lifestyle brand with the enhancement of its collection over time. In addition, Louise Trotter was appointed as the first female creative director of the brand from the 2019 FW Collection. We continue to propose sporty and elegant items that are loved by a wide range of targets from men’s, ladies and kids. ========================================
■ Product Inquiries Lacoste Customer Center 0120-37-0202


For more information about this release(Japanese):
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