[Nippon Coca-Cola Co., Ltd.]
New “Real Gold Dragon Boost” boosting power and sustainability from the inside
Coca-Cola Japan Co., Ltd. New release of “Real Gold Dragon Boost” boosting power and sustainability from the inside 6 kinds of oriental ingredients carefully selected for the standard energy drink ingredients …………………………………………………………………………………………… Coca-Cola System has launched a new energy drink “Real Gold Dragon Boost” from the energy drink brand “Real Gold” nationwide on Monday, October 7, 2019. Released. “Real Gold Dragon Boost” is a new type of energy drink that has never been seen before. It contains 6 types of oriental ingredients selected in addition to the standard energy drink ingredients.
The major drinkers in the energy drink market are males in their 20s and 40s, and so far, males in their 20s have led the market expansion. In 2018, males in their 30s and 40s exceeded the growth rate of males in their 20s on a purchase price basis, contributing to market expansion. * 1 In addition, from our research, we began to gradually feel the decline of physical strength after the 30s, and instead of instantly raising the power superficially, potentially “power and sustain from the inside” It has also been found that they are seeking. “Real Gold Dragon Boost” is a new energy drink that uses “Toyo no Wisdom” to improve power. Based on the concept of “boost of power and sustainability from the inside”, six kinds of Oriental materials carefully selected are blended into the classic energy ingredients caffeine, arginine, vitamin B group * 2, and royal jelly. In selecting oriental materials, we asked for the cooperation of Yakuindo of the Kampo pharmacy, and included 6 types of oriental extracts such as ginseng (Ginseng, Red ginseng, Siberian ginseng), Longan, wolfberry, Ganoderma. It is. Exceptional taste is based on a mixed berry flavor that seems to be an energy drink, and is well-balanced with accents of oriental ingredients. * 1 According to INTAGE SCI Inc. January to December 2018 * 2 Vitamin B2 and Vitamin B6
■ Naming “Dragon”, a symbol of the Orient and power, is combined with “boost” that expresses the power and raises the power from the inside, meaning that you can see the power from the inside.
■ Package design The icon is a dragon that is a symbol of the Orient and power, and it uses red for energy and white and silver for function. In addition, the Thunder that represents the energy charge was placed boldly, aiming for a stylish and powerful design.
■ Product Overview ·product name Real Gold Dragon Boost ・ Product name soda drink ・ Raw material name Sugar (fructose glucose liquid sugar, sugar), plant extracts (Ginseng, red ginseng, wolfberry, longan, Siberian ginseng, ganoderma), royal jelly / citric acid, carbonic acid, fragrance, arginine, sodium citrate, caffeine, caramel Pigment, antioxidant (vitamin C), niacin, sweetener (sucralose), vitamin B2, glutamic acid sodium, vitamin B6, vitamin P, phenylalanine, isoleucine, threonine ・ Nutrition information (per 100ml)
・ Package / Manufacturer’s suggested price (excluding consumption tax) 250ml can / 185 yen ・ Sales area Nationwide ・ Official website: https://c.cocacola.co.jp/dragonboost/ ・ Twitter: https://twitter.com/DragonBoostJP * *
For more information about this release(Japanese):
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