“Insects” are popular! Salted giant locusts! Sales double 2.5 times since launch at bowling alleys in Shinjuku and Kabukicho
Humax Entertainment Inc. “Insects” are popular! Salted giant locusts! Sales have increased 2.5 times since launching at bowling alleys in Shinjuku and Kabukicho At the United Nations, attention is paid to insects as nutritional foods. High protein and low fat Not only unique but also healthy …………………………………………………………………………………………… The facility at the bowling alley, Shinjuku Copa Bowl (Kabukicho, Shinjuku-ku), operated by Humax Entertainment Inc. (head office: Shinjuku-ku, Tokyo; President: Yoshihiro Hayashi), which develops, manages and manages leisure facilities and multipurpose halls, etc. The edible “insect” is offered as a product that further enhances the SNS. This unique approach has increased sales of Shinjuku Copa Bowl by 2.5 times.
Shinjuku Copa Bowl staff and giant locusts
■ Interesting food menus such as giant locusts and the world’s sweetest donuts are a big hit! SNS is a tailwind! Shinjuku Copa Bowl is located in Shinjuku and Kabukicho, so it is rare for a bowling alley to create a high-class champagne based on the idea of “creating the most interesting bowling alley in Japan” and “let’s do something other companies have never done before” We are doing various projects such as introducing “Domperi”. In the midst of this situation, employees came up with ideas for new food menus, and in 2014, insect food appeared. Insects to be introduced are selected in consideration of deliciousness, safety, etc. in advance by employees tasting all insect foods. Shinjuku Copa Bowl has been reviewing its menu three times a year and previously sold a tarantula known as a giant spider, but abandoned because it could not be provided stably. In addition to the standard Thai giant locust, scorpions and turtles are offered as a special menu. Insect food has become a huge hit with a cumulative total of 30,000 meals, and sales have increased 2.5 times.
Giant locusts (compared to 500 yen coins)
■ Protein is about 3 times the beef. Will nutrient-rich insects save the world? In Japan, there are many areas where people have a habit of eating insects since ancient times. High protein, low fat, low carbohydrate, essential amino acid content and very high specifications, not only lipid is low, but the fats contained are omega fatty acids that are easy to burn. It works to lower cholesterol and neutral fat, and is said to prevent lifestyle-related diseases such as arteriosclerosis and myocardial infarction. Also, the protein content is about 22g per 100g of beef, while crickets are about 67g per 100g. The UN recommends insect food as a nutrient source in preparation for the future food crisis. Since 2018, trade in edible insects has been liberalized in the EU. Insect food is a notable source of nutrition that has begun to be introduced seriously all over the world, beyond the interest of “Kiwamono”. We will continue to excite the entertainment industry as an “entertainment producer” and provide exciting experiences.
Shinji Copa Bowl Deputy Manager Atsushi Minagawa
[Voice of developer]
Since 2014, trial and error has been repeated. I learned on television that there are countries that eat insects in foreign countries, but there are some areas in Japan that also eat insects, but I realized that I had never eaten, I got interested in it. Does not deny the cross-cultural, it might be interesting and try to experience spread their own world. One of the unique charms of our shop is that it is possible to try one item easily even if it is an expensive product to purchase individually. Please try the insect food. Shinji Copa Bowl Deputy Manager Atsushi Minagawa
Name: Shinjuku Copa Bowl Location: Tokyo, Shinjuku-ku, Kabukicho 1-20-1 Humax Pavilion Shinjuku Kabukicho 3 · 4F (3 minute walk from Seibu Shinjuku Station, a 5-minute walk from JR Shinjuku Station, a 5-minute walk from JR Shin-Okubo Station) Phone number 03-3200-6947 Game: Bowling / Table Tennis / Darts WEB: copa-shinjuku.com/
Company name: Humax Entertainment Inc. Representative: President Yoshihiro Hayashi Location: Tokyo Opera City Tower 22F, 3-20-2 Nishi Shinjuku, Shinjuku-ku, Tokyo Telegram: 03-3379-8026 (representative) WEB: hmx-entame.com/ Established: April 1986 Capital: 80 million yen Business: Development, management and management of leisure facilities, bowling alleys, multipurpose halls and live houses
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