[LINE Co., Ltd.] Pre-sale of digital flyer service “LINE Flyer” utilizing LINE, large-scale reach and personalized distribution utilizing LINE users
LINE Corporation Pre-sale of LINE digital flyer service “LINE Flyer” started, large-scale reach and personalized distribution utilizing LINE users Provides three formats that can be selected according to target and purpose LINE Corporation (Headquarters: Shinjuku-ku, Tokyo, President: Tsuyoshi Dezawa) is a leader in the digital flyer service “LINE Flyer” optimized for smartphones utilizing the communication app “LINE” operated by the Company. We ’re happy to inform you that we ’ve started selling.
■ “LINE Flyer” that provides three formats that can be selected according to the target and purpose “LINE flyers” are distributed through “LINE” in a personalized state according to user interests, life areas, and timings. Digital flyer service optimized for smartphones. In recent years, the number of newspapers issued has been interrupted by 1 copy per household for 10 consecutive years since 2008, and has decreased to 0.70 copies per household in 2018 * 1. Furthermore, the reach of newspaper inserts as an advertising medium is weakening for retailers, with newspaper subscription rates of about 7% in their 20s and just under 60% even in their 60s, the highest subscription rate * 2. * 1 From the Japan Newspaper Association “Changes in the number of newspapers issued and number of households” * 2 From the Ministry of Internal Affairs and Communications “2017 Survey on Information Communication Media Usage Time and Information Behavior” In response to this background, in March this year, LINE collaborated with Daiei Co., Ltd. on “LINE” and digital flyers on “LINE”, such as a demonstration experiment of a customer-collection strategy using location information * 3. However, we have started pre-sale as a digital flyer service “LINE Flyer” optimized for smartphones. * 3 Please refer to this press release for details: linecorp.com/en/pr/news/en/2019/2650 The following three formats are offered for LINE flyers, and advertisers can select the format according to the target and purpose of flyer delivery. [Image 1
“LINE flyer” image * Screens and specifications are under development and subject to change
Image of “LINE Flyer Media Format” * Screens and specifications are under development and subject to change
■ Started pre-sale with DNP, which has abundant technologies, achievements and know-how in the flyer field as a sales partner In “LINE Flyer Media Format”, Dai Nippon Printing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yoshimasa Kitajima, DNP) is the first sales partner. As a pre-sale. In addition, the company has begun pre-sale of the “LINE Flyer Media Format” to distribution and retail companies, as well as flyer production and information platform technology and know-how cultivated over many years. We will make use of this to provide companies with a submission system for the “LINE Flyer Media Format”. In addition, for LINE Flyer AD Format, advance sales will begin for some distributors only. Open sales will start in November. LINE will continue to provide various menus and platform improvements to provide information contacts that are valuable to both companies and users, and expand the possibilities of various uses as a communication infrastructure. The * The “LINE Flyer” service will be available to users in October 2019. * The start date will vary depending on the format. Please contact us for details. Click here for details on LINE Flyers: https://www.linebiz.com/jp/service/line-flyer/ Contact us here: https://www.linebiz.com/contact/new/
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