Grana Padano PDO, Parma Ham PDO joint campaign, full-scale start in the third year!

Grana Padano Conservation Society Joint Program with Parma Ham Society Grana Padano PDO, Parma Ham PDO joint campaign, full-scale start in the third year! “Cattolica Assicurazione Piazza Italia” (Cattolica Insurance, Piazza Italy) decided to exhibit a kitchen car EU agricultural products offer reliable quality and unique taste. The Grana Padano Conservation Society and the Parma Ham Society are developing a joint campaign in cooperation with the EU. Through Grana Padano PDO and Parma Ham PDO, we will promote further sales of products of origin name protection (PDO). This year, the third year of the Happiness from Europe campaign, Grana Padano PDO and Parma Ham PDO co-promotion started in 2017 will start full-scale. Conducted activities aimed at educating the characteristics of the name of origin (PDO) represented by Grana Padano PDO and Parma Ham PDO, developing the market and increasing consumption, importers / distributors, specialty stores and restaurants We will develop comprehensive activities for the media and for the press and general consumers. Details will be distributed to the target people of each activity or in future press releases. As the first campaign of this year, the Grand Front will be held from September 18th (Wednesday) to 23rd (Monday / Holiday) to create an opportunity for general consumers to learn more about Grana Padano PDO and Parma Ham PDO. We will exhibit at “Cattolica Assicurazione Piazza Italia” (sponsored by Italian Chamber of Commerce in Japan) held in Osaka. During the event, a kitchen car will be set up at the Umekita Plaza in Grand Front Osaka to distribute tastings of Grana Padano PDO and Parma Ham PDO. In addition, original goods will be presented to customers who come. It is a valuable opportunity to try Grana Padano PDO and Parma Ham PDO at the same time, so please drop in! Within “Cattolica Assicurazione Piazza Italia” Grana Padano PDO and Parma Ham PDO Kitchen Car Tasting Distribution Overview Venue: Grand Front Osaka Umekita Plaza time: 9/18 13: 00 ~ / 15: 00 ~ / 17: 00 ~ 9/19 ~ 23 11: 00 ~ / 13: 00 ~ / 16: 00 ~ About 200 meals will be distributed each time * Distribution time and number may change without prior notice. * Please note that distribution will end as soon as tasting and original goods are gone. [Outline of participating events] [Image 1

“Cattolica Assicurazione Piazza Italia” Date: September 18 (Wed)-23 (Mon / holiday), 2019 10: 00-20: 00 Venue: Osaka City, Grand Front Osaka (4-1 Fukamachi, Kita-ku, Osaka-shi, Osaka) * Osaka is the main event of the same project. Spot events in Ueda City (9 / 13-14), Held in Fukuoka City (9/24) and Toyota City (10/6). Admission: Free (some paid content available) Organizer: Italian Chamber of Commerce in Japan Special Cooperation: Federazione Italiana Rugby (F.I.R.Italian Rugby Association) Cooperation: Trade Promotion Department, Embassy of Italy Support: Embassy of Italy in Japan, Italian Consulate in Osaka, Ministry of Foreign Affairs, Osaka Prefecture, Higashiosaka City, Ueda City, Toyota City Website: About Grana Padano PDO [Image 2

Grana Padano PDO is the best-selling product of PDO cheese worldwide and the most loved product in Italy. Around 1135, Benedictine monks who lived in the fertile plains of northern Italy, the Padana plain of the Po river basin, created the first masterpiece. An extremely unique recipe that turns unused milk into delicate and tasty cheese with a rich flavor has been passed down for generations. Due to its “grainy” structure, this cheese has come to be called “granular”. The name “Padano” comes from the production area (Padana Valley in Northern Italy). Each hall must have an unmistakable flavor and must be aged for 9 months. After a rigorous inspection of the appearance, scent, and texture, a characteristic branding stamp is pressed to become Grana Padano PDO. About Parma Ham PDO [Image 3

Prosciutto di Palma (Parma Ham) PDO is a world-renowned aged ham made in the hilly area near Parma, Italy. Parma ham PDO making is a long and painstaking process, and there is only one goal common to all production processes: salting pork leg with natural sea salt to make the meat as sweet and supple as possible. It is carefully controlled to absorb only the amount of salt needed to preserve the ripening ham. At the end of ripening, the evaporation of moisture reduces the weight of peach meat by more than a quarter, condensing the flavor. The meat is tender and brings out the unique aroma and flavor of Parma Ham PDO. This content reflects only the developer’s view and the European Commission (EC) assumes no responsibility for the use of the information contained herein.

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