“Everybody’s Photo Review” started. The apparel brand “overE” for women with big breasts strengthens product reviews through a trinity of SNS, stores, and mail order sites.

Esteem Corporation “Everybody’s Photo Review” started. The apparel brand “overE” for women with big breasts strengthens product reviews through a trinity of SNS, stores, and mail order sites. Namba Marui and Shinjuku Marui pop-up store also launches new products Esteem Co., Ltd. (head office: Taito-ku, Tokyo, representative director: Mayuko Wada), who runs apparel brand “overE” for women with big breasts, We will start the “Everyone’s Photo Review” project to submit reviews with photos. Products will be introduced at Namba Marui from September 7 to 16, 2019, and at the pop-up store that will open in Shinjuku Marui Main Building from September 19 to October 6, 2019. [Image 1

■ About everyone’s photo review Summary: “Minna no Photo Review” is a plan to post your overE coordinates and reviews with photos. In addition to posting on Instagram and official online shops, it is used to introduce items at stores. A lottery from customers who collaborate will receive 10,000 points worth of points that can be used at the online shop every month. In addition, everyone who submits from today to October 6th will receive a 1000 yen OFF coupon that can be used in online shops and pop-up stores. Background of implementation: When purchasing overE products, one of the most common concerns of customers is size selection. Although we have repeatedly devised based on our own size charts, there are differences in the feeling of wear depending on the product due to the influence of the materials used even at the same size, and the length may vary depending on the height. Many overE customers have their own size concerns, so they have voluntarily posted their images on social media to help those with the same problems. In order to link the wearing images that have been completed only with SNS so far to stores and mail order sites, collect more wearing images and make them visible to more customers, “ Everyone’s Photo It became the carry to start “review”. [Image 2

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Posting photos and review comments as cards at the store Participation method: If you register for the official LINE (@overE) of “overE”, you can participate in “Photo Review for Everyone”. [Image 4

Please register the official LINE (@overE) of “overE” from the following QR code. [Image 5

Goal: We want to create a foundation for customers to review products more easily, in addition to helping customers select products by sharing product reviews with SNS, stores, and mail order sites. It is. By doing so, we can make use of it to create products that directly reflect the needs of customers who are the best part of the DtoC brand. We also hope that this will be an opportunity for communication between customers through “Photo Review for Everyone”. ? New work introduction [Image 6

《Pin Tuck Ribbon Blouse》 A pin-tack ribbon blouse has appeared in the blouse that makes beautiful breasts slim. Reliable design with two hidden buttons on the chest. [Color development] White, pink, bordeaux, navy, brown [Size development] U65, 90, 96 [Price] 10900 yen (tax included) [Image 7

《Jumper Skirt》 The V-neck has become a U-neck in the chest, the back zipper does not rise, but the pullover has a hollow at the waist when the size is matched to the chest. The jumper skirt was an item that a woman with big breasts gave up. Therefore, the overE original jumper skirt with a tight bust size and squeezed waist is now available. Stretch material is tight but easy to wear. [Color development] Black, Gray [Size development] U65, 90, 96 [Price] 14800 yen (tax included) ? “OverE” Namba Marui Popup Store Details Period: September 7, 2019 (Saturday) to September 16, 2019 (Monday) Location: Namba Marui 3F (3-8-9 Namba, Chuo-ku, Osaka 542-0076, Osaka) Opening Hours: Weekdays and Saturdays from 11:00 to 20:30 (Sundays and holidays until 20:00) * Closed days and business hours are based on Namba Marui Access: www.0101.co.jp/085/access/ ? “OverE” Shinjuku Marui Main Building Popup Store Details Period: September 19, 2019 (Thursday) to October 6, 2019 (Sunday) Place: Shinjuku Marui Main Building, 7th floor event space (3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022) Opening hours: Weekdays and Saturdays from 11:00 to 21:00 (Sundays and holidays until 20:30) * Closed days and business hours are the same as Shinjuku Marui Main Building Access: www.0101.co.jp/013/access/ * For customers who purchase more than 30,000 yen at the pop-up store at Namba Marui and Shinjuku Marui Main Building, we will present a “Smartphone Stand with Tripod” as a novelty on a first-come-first-served basis. Please note that it will end as soon as it is gone. Available in three colors: pink, white and black. [Image 8

■ About overE An apparel brand for women with big breasts. Based on the concept of “One piece of destiny that lives with your breasts up,” we propose tops, jackets, dresses and other items, including “beautiful breasts, shirts that can be thinned”. We make brands and products with customers while listening to customer feedback through questionnaires, regular overE girls’ associations (user associations), and Twitter. A lot of TVs, newspapers, magazines, and web media have been published, including TBS “Bibit” and daily broadcast “Chinpuipui”. [Video 2: https://prtimes.jp/api/movieim.php?t=youtube&url=www.youtube.com/watch?v=0Olgu2XM694]
<Official Shop Twitter… https://twitter.com/for_overe Facebook… www.facebook.com/forovere/ Instagram… www.instagram.com/for_overe/ Everyone’s photo review … https: //www.instagram.com/overereview/
■ Company Profile Company name: Esteem Corporation Representative: Mayuko Wada, Representative Director Location: 〒1-1-0036 4-4-1 Matsugaya, Taito-ku, Tokyo 203-0036 Business description: Operation of fashion brand “overE” for women with big breasts Established: August 10, 2016 URL: www.esteem-inc.com/

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