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  • [Reebok Adidas Group] Collaboration of two global icons that celebrated the anniversary year! 25th Anniversary Instagram Pump Fury x 45th Anniversary Hello Kitty

[Reebok Adidas Group] Collaboration of two global icons that celebrated the anniversary year! 25th Anniversary Instagram Pump Fury x 45th Anniversary Hello Kitty

Reebok Adidas Group Two global icons that celebrated the anniversary year collaborate! 25th Anniversary Instagram Pump Fury x 45th Anniversary Hello Kitty “INSTAPUMP FURY OG Sanrio Characters Collaboration” September 23 (Monday) Japan pre-release …………………………………………………………………………………………… Reebok, a global fitness brand (located at 1-10-10 Roppongi, Minato-ku, Tokyo), is the 25th anniversary of its launch this year at Reebok’s casual line “Reebok CLASSIC”, which focuses on classic masterpieces. September 23, 2019, a special model “INSTAPUMP FURY OG (Sanrio Characters Collaboration)” with the world-renowned Sanrio character, based on Reebok’s masterpiece “INSTAPUMP FURY (Insta Pump Fury)” It will be released sequentially from Sunday (Monday). [Image 1

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■ What is “INSTAPUMP FURY OG Sanrio Characters Collaboration”? “INSTAPUMP FURY” was released in 1994 as a running shoe that uses Reebok’s representative fitting technology “The Pump Technology”. This model allows you to freely adjust the fit of shoes by taking in air from an inflatable chamber (air hole). INSTAPUMP FURY, which celebrated its 25th anniversary this year since its release, has been conducting various collaborations as an anniversary project, starting with a reprint of the popular models “Citron” and “Sax”. As one of the anniversary projects, this time we have collaborated with Sanrio Co., Ltd., which continues to create popular characters worldwide. Among the Sanrio characters, this year marks the 45th anniversary of its birth, and “Hello Kitty,” which won the grand prize at the “2019 Sanrio Character Award,” and was born in 2013 as a character with a strong personality despite its loose visuals. Since then, the character of “Gudetama”, which boasts overwhelming support, is used as a motif. A “Hello Kitty” model is also available for kids to enjoy for parents and children. It will be pre-released in Japan ahead of the world.
■ INSTAPUMP FURY OG Sanrio Characters Collaboration Product Overview [Hello Kitty × INSTAPUMP FURY OG] This is a color model inspired by Hello Kitty and the iconic red ribbon. The heel part has a kitty face and black line, and if you remove the removable ribbon, it’s not too cute, and adults can enjoy it as an accent for everyday styling. It also features a pump with a kitty face like the heel. [Image 2

[Gudetama × INSTAPUMP FURY OG] As a Gudetama color, it has an impressive color design that shines yellow on a white upper. Not only the heel part, but also the pump part and insole, Gudetama with various facial expressions are coming out. [Image 3

Name: INSTAPUMP FURY OG (Insta Pump Fury OG)
● Part number / color (from the top of the photo): [EH2798] PANTON / BLACK / WHITE (HELLO KITTY INSTAPUMP FURY OG) [EH2799] TRAGOL / BLACK / WHITE (GUDETAMA INSTAPUMP FURY OG)
● Size: 23.0cm-30cm (Unisex)
● Own shop sales price: 21,600 yen (tax-excluded)
● Release Date: Released sequentially from Monday, September 23, 2019
● Sales store: ・ Reebok online shop (reebok.jp) ・ Lea Box Tor Shibuya ・ Reebok Classic Store (Harajuku, HEP FIVE, Diver City Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihito, Lalaport Yokohama Vivre, Nagoya Minato Acruz) ・ ABC-MART stores * / ABC-MART Grand Stage stores * / ABC-MART Online / Atmos Harajuku / BILLY’S ENT Online / KICKS LAB. / LITTLE UNION TOKYO / mita sneakers / Styles DAIKANYAMA / UPTOWN Deluxe Fukuoka store * Some stores are not available. [<KIDSIt is a model for kids that is cute and pop, with a big red ribbon design, which is an icon of Hello Kitty. Together with HELLO KITTY INSTAPUMP FURY OG (Hello Kitty Insta Pump Fury OG), it can be enjoyed by parents and children. [Image 4

Name: VERSA PUMP FURY HK
● Part number / color: [EH3059] CHINA RED / BLACK / WHITE (HELLO KITTY VERSA PUMP)
● Size: 12.0cm, 13.0cm, 14.0cm, 15.0cm, 16.0cm
● Sale price: ¥ 7,009 (excluding tax)
● Release Date: Released sequentially from Monday, September 23, 2019
● Sales store: ・ Reebok online shop (reebok.jp) ・ Lea Box Tor Shibuya ・ Reebok Classic Store (Harajuku, HEP FIVE, Diver City Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihito, Lalaport Yokohama Vivre, Nagoya Minato Acruz) ・ ZOZOTOWN (zozo.jp/shop/reebok/) ・ Each ABC-MART store * / ABC-MART Grand Stage store * / ABC KIDS MART Ario Nishiarai store / ABC-MART Online / KICKS LAB./ mita sneakers / Styles DAIKANYAMA / UPTOWN Deluxe Fukuoka store * Some stores are not available. [Inquiries from readers and general customers] Reebok Adidas Group Customer Service 0570-033-033 (Telephone reception weekdays from 9:30 to 18:00) reebok.jp/

For more information about this release(Japanese):
prtimes.jp/main/html/rd/p/000000141.000012619.html

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