In the first year of establishment, sales in Japan exceeded 400 million yen!
Nordgreen In the first year of establishment, sales in Japan exceeded 400 million yen! A secret story about the success of the Danish watch brand
in the Japanese market …………………………………………………………………………………………… “Nordgreen” (nordgreen.jp) has an office in Copenhagen, the capital of Denmark. Two young Danish people gained attention in Europe as they succeeded in raising funds for selling watches through cloud funding in 2017. In May 2018, we started online sales to Japan. Currently, it operates a website in six languages and sells in over 100 countries.
The designer of Nordgreen is Jacob Wagner. He is one of the masters of the Danish design world, working on product designs for the audio maker “Bang & Olufsen” and being collected at the Museum of Modern Art, New York. The products that embody the “simple”, “minimal” and “sustainability” that he cherishes are characteristic.
Founder (from left: Basili Blunt, Jacob Wagner, Pasca Shibam)
Nordgreen-Native model silver Such Nordgreen watches sold over 150,000 in just one year since the launch of the Japanese market website in 2018. Despite online sales alone, sales in the first year exceeded 400 million yen. Currently, it is operated by five members of the Japanese team, and includes everything from logistics management, customer service, PR, writer, and marketing. In Denmark, a top regular country in the “World Happiness Ranking”, members with different backgrounds, ages, and purpose of coming to Denmark were simply attracted to “Denmark” and then to “Nordgreen”.
As a Japanese, instead of promoting promotions from a global perspective, they express the way of life and lifestyle of this country in terms of time, called watches, and transmit the way of life itself. In this success, brand images such as “Do what you want to work”, “Work-life balance” and “Working style reform” may affect the subconscious of Japanese consumers. The next development of “Nordgreen”, a global brand that continues to challenge changing society with watches, is expected.
For more information about this release(Japanese):
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