[Philip Morris Japan LLC] Heated cigarette IQOS The latest evolved model “IQOS 3 DUO” released on Wednesday, September 25, 2019-2 continuous use possible, holder charging time reduced by half ( * 1)-
Philip Morris Japan GK Heated cigarette IQOS The latest advanced model “IQOS 3 DUO” released on Wednesday, September 25, 2019-Can be used continuously, shortening holder charging time by half
(* 1)- ……………………………………………………………………………………………
Philip Morris Japan GK (Headquarters: Chiyoda-ku, Tokyo, President: Sherry Go, “PMJ” or “our company”) is the latest model “IQOS 3 DUO”, which has evolved from the heated cigarette “IQOS” Will be available at the IQOS online store and IQOS LINE official account from September 25 (Wednesday), and from September 26 (Thursday) at 9 IQOS stores nationwide.
The biggest feature of the newly introduced “IQOS 3 DUO” is that it can be used in a row and the charging time of the holder has been halved from the previous model (* 1).
“IQOS 3 DUO” was born in response to needs such as “I want to shorten the charging time further” and “I want to use it continuously with one holder while maintaining the functionality of IQOS 3.” With “IQOS 3 DUO”, you can enjoy your rhythm without waiting for the next one.
PMJ President Sherry Go said in the announcement this time: “IQOS 3 and IQOS 3 MULTI launched in November 2018 are favored by many adult smokers. IQOS 3’s stylish design and comfortable use, and IQOS 3 MULTI The continuous use that was made possible has been accepted very favorably and has achieved 11 million users worldwide, but we don’t stop here and take steps further to provide a better tobacco experience. , I am very happy to announce the release of IQOS 3 DUO, the latest device that has evolved the most in the IQOS portfolio.
“QOS can be used continuously, and the next charging time is also a half (* 1)”
3 The product features of DUO are confident that you can enjoy it in a comfortable rhythm that adult smokers want, regardless of the scene and timing of enjoyment.In April 2020, we will refrain from fully enacting the revised Health Promotion Act. In Japan, with no smoke society We will continue to make further efforts to accelerate the realization. ”
・ September 25, 2019 (Wed): IQOS online store (jp.stg-iqos.com/shop) and IQOS LINE official account Scheduled sales start
・ September 26, 2019 (Thursday): Scheduled to start sales at nine IQOS stores nationwide (* 2)
・ October 14, 2019 (Monday): Scheduled to start selling at the following stores: -34 IQOS stores nationwide (Yamada Denki) (* 2)
-IQOS corner of 18 stores nationwide (Don Quixote) (* 2)
[Product Overview] IQOS 3 DUO [IQOS 3 DUO product features]
1. Two continuous use possible In response to user feedback, up to two can be used continuously. Enjoy without waiting for the next one.
2. Holder charging time is reduced to 1/2
(* 1) Compared to the previous model, the charging time of the holder is halved
(* 1). You can enjoy IQOS without worrying about waiting time.
3. Feeling of stress-free operation Can be stored and charged without worrying about the orientation of the holder. The magnet type prevents unexpected charging mistakes. 4. Coordinate like you “IQOS 3 DUO” comes in five colors, with a new friend “Warm Copper” added to the color variations. New accessories such as metal door covers will also be released, further expanding the range of customization. Color variations
About IQOS 3 DUO POP UP STORE
To commemorate the release of IQOS 3 DUO,
a pop-up store will be opened for a limited period of 3 days from September 25 (Wednesday) to September 27 (Friday). In addition to actually experiencing and purchasing IQOS 3 DUO, we also offer hands-on content that allows you to feel the new features of IQOS 3 DUO. Free admission for adult smokers over 20 years old. Date: -September 25 (Wednesday) from 18:00 to 21:00 -September 26 (Thursday) from 11:00 to 20:00 -September 27th (Friday) from 11:00 to 20:00 Location: jing Address: 35-6, Jingumae, Shibuya-ku, Tokyo 150-0001 2-minute walk from Harajuku Station on the JR Yamanote Line Directly connected to Meiji Jingumae Station on the Tokyo Metro Chiyoda Line and Fukutoshin Line IQOS product specification comparison
IQOS is an electronic device that heats and uses special tobacco, including specially blended tobacco leaves. Cigarette tobacco leaves burn at temperatures in excess of 800 degrees, producing smoke containing harmful components. IQOS, on the other hand, does not burn with fire and heats tobacco leaves at temperatures below 350 degrees, and does not use fire to produce ash or smoke. By heating at the optimum temperature, the taste of the original tobacco leaf is provided. Because tobacco leaves are heated without burning, the amount of harmful components is significantly reduced compared to cigarettes. What is generated from IQOS is not smoke, but a vapor containing nicotine, and IQOS is a smoke-free product that will satisfy adult smokers. Toward the realization of our corporate vision “a society without smoke” Philip Morris Japan GK (PMJ) is a subsidiary of Philip Morris International in Japan. Marketing and sales promotion activities for Philip Morris products sold in Japan. PMJ has grown steadily since starting operations in Japan in 1985, and today it has about 1,900 employees nationwide and has a 34.0% share of the Japanese tobacco market. Japan’s second largest tobacco company (as of the end of 2018). To achieve the corporate vision of a “smoke-free society,” PMJ will accelerate its business activities with a focus on “Risk reduction products (RRP)
(* 4)” rather than cigarettes. Philip Morris International (PMI) aims to realize a “smoke-free society” and provides an alternative product that is meaningful to adult smokers who continue to use tobacco products in the future from a public health perspective and to various stakeholders. We are promoting transformation in the tobacco industry with the aim of switching all cigarettes to smoke-free products to provide. PMI manufactures and sells cigarettes, smoke-free products and related electronics / accessories and other products containing nicotine outside the United States. PMI’s main focus is on building new product categories that are not risk-free, but are a better option compared to continuing to smoke. With state-of-the-art product development capabilities, facilities and scientific demonstration capabilities across a wide range of disciplines, PMI ensures that smoke-free products meet adult smoker preferences and stringent regulatory requirements. And the goal. The smoke-free IQOS product line includes e-vapor products that contain heated tobacco and nicotine. As of June 30, 2019, PMI’s heated tobacco products are deployed in 48 major markets and nationwide under the IQOS brand, with approximately 8 million adult smokers stopping smoking. It is estimated that the product was switched to a non-smoke product from PMI. For more information, visit the PMI website (www.pmi.com) and PMI Science (www.pmiscience.com). (* 1)
Comparing the charge time of one cigarette stick (approximately 6 minutes or until 14 inhalations) with IQOS2.4PLUS. (* 2)
Number of stores as of September 25, 2019. (* 3)
As of September 2019. Manufacturer’s suggested retail price is subject to change without notice. (* 4)
RRP (Reduced-Risk Products) is a risk-reducing product for adult smokers who switch to cigarettes compared to continuing smoking cigarettes. It is a term we use to refer to a product that is expected to be less or less likely. We have various RRPs at different stages of development, scientific evaluation, and commercialization. Because our RRP does not burn tobacco leaves, the amount of harmful and harmful components contained in the generated aerosol (steam) is much less than the amount contained in cigarette smoke.
For more information about this release(Japanese):
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