[Columbia Sportswear Japan Co., Ltd.]
SOREL “JOAN OF ARCTIC NEXT”
Columbia Sportswear Japan Co., Ltd. SOREL “JOAN OF ARCTIC NEXT” A world-renowned classic model has evolved and released on Wednesday, November 1 …………………………………………………………………………………………… The latest model of the JOAN OF ARCTIC series, which is loved all over the world, comes from the footwear brand “SOREL” that combines functionality and fashion. Since its introduction in 2007, the JOAN OF ARCTIC series has been extremely popular in North America and Europe. With this product, SOREL has transformed the design into a fashion that is easier for women to use, focusing on the functional part that the brand excels at, and is the most functional brand that has become the axis of the current brand. It has evolved as a fashion shoes brand (the most functional fashion shoe brand). In the fall / winter 2019, the design of this popular model will be renewed, and the SOREL functional beauty will be upgraded and used in the street. The product name expresses JOAN OF ARCTIC NEXT and its evolution. The upper uses waterproof suede and waterproof leather, and can be used without problems even on snowy and rainy days. The outsole uses a rubber made with an original formulation that is lightweight and hard to slide. As for the shape of the sole, the shark sole design, which has become a new standard of SOREL since 2018, has been redesigned into a shape that makes it difficult to slip on important points that require weight (such as thumb balls, little finger balls, and heels). It ’s hard to slip even on frozen roads and slippery rainy days, and it ’s packed with special attention to support walking. In Japan, in addition to the SORE official website, it will be available from November 1, 2019 (Wednesday) at Shibuya Scramble Square and a limited-time SOREL POP UP STORE.
Reference document JOAN OF ARCTIC at that time (2007). In North America and Europe, it is developed in various styles every year.
List of stores https://www.sorel.jp/ Shibuya Scramble Square Shop & Restaurant 5th Floor Plastic Goods LUMINE Shinjuku LUMINE 2 From Tuesday, September 3, 2019 to Friday, January 31, 2020 Tokyo Solamachi Thursday, October 10, 2019 to Wednesday, January 29, 2020 Futako Tamagawa Rise from Friday, November 8, 2019 to Sunday, January 26, 2020 https://youtu.be/3cshMZay-NQ <Image visual
SOREL JAPAN INSTAGRAM: https://www.instagram.com/sorel_jp/ (@sorel_jp)
For more information about this release(Japanese):
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