[Philip Morris Japan GK] Japan’s first IQOS 3 DUO limited edition “IQOS 3 DUO Motor Edition” will be released on October 25th-Limited model inspired by racing cars-

Philip Morris Japan GK Japan’s first IQOS 3 DUO limited model “IQOS 3 DUO Motor Edition” will be released from October 25th-Limited model inspired by racing cars- ……………………………………………………………………………………………

Philip Morris Japan GK (Headquarters: Chiyoda-ku, Tokyo, President: Sherry Go, “PMJ” or “our company”) announced that the first limited edition model of IQOS 3 DUO will be released on October 25th.
The It is a premium IQOS inspired by racing cars with a special black body and a bright red holder button.

A limited number of accessories will also be on sale, such as a leather folio using high-quality Italian leather with black and red coloring.
Philip Rebel, Marketing & Communications Director at PMJ, said: “IQOS 3’s stylish design, comfortable feel, and continuous use made possible by IQOS 3 MULTI were very well received and achieved 11 million users (* 1) worldwide.
I am convinced that the motor edition to be released is an important limited model that can provide an opportunity for IQOS users and adult smokers who currently use cigarettes to switch to IQOS.
As a design that lets you experience the excitement of motor sports, such as a leather folio for IQOS 3 DUO, two metal door covers, and a leather pouch for IQOS 3 MULTI.
” From October 25, 2019, we will sell at the following stores.

-IQOS online store

(jp.iqos.com/shop)
-Nine IQOS stores nationwide (* 2)
-2 IQOS shops nationwide (Yamada Denki LABI 1 head office Ikebukuro, LABI Shinjuku East Entrance) (* 2)

IQOS 3 DUO Motor Edition [Product Features]

1. Matte black body with special texture
2. Red holder button that shines brilliantly.

[Image 1

Motor Edition Accessories [Product Features]

1. Accessories that use red and black symbolically
2. Leather folio and leather pouch using premium Italian leather
3. Metal door cover with a different presence than normal door covers

[Image 2

Information disclosure timing

● Product outline will be released on the following website from October 21 -IQOS website news section (https://jp.iqos.com/news)
● Product information will be released on the following website from October 25 -IQOS online store (https://jp.iqos.com/shop) -Motor Edition Special Website (https://jp.iqos.com/limited-edition/) About IQOS IQOS is an electronic device that heats and uses special tobacco, including specially blended tobacco leaves.

Cigarette tobacco leaves burn at temperatures in excess of 800 degrees, producing smoke containing harmful components.
IQOS, on the other hand, does not burn with fire and heats tobacco leaves at temperatures below 350 degrees, and does not use fire to produce ash or smoke.
By heating at the optimum temperature, the taste of the original tobacco leaf is provided.
Because tobacco leaves are heated without burning, the amount of harmful components is significantly reduced compared to cigarettes.
What is generated from IQOS is not smoke, but a vapor containing nicotine, and IQOS is a smoke-free product that will satisfy adult smokers.
Toward the realization of our corporate vision “a society without smoke” Philip Morris Japan GK (PMJ) is a subsidiary of Philip Morris International in Japan.
Marketing and sales promotion activities for Philip Morris products sold in Japan.
PMJ has grown steadily since starting operations in Japan in 1985, and today it has about 1,900 employees nationwide and has a 34.0% share of the Japanese tobacco market.

Japan’s second largest tobacco company (as of the end of 2018).

To achieve the corporate vision of a “smoke-free society,” PMJ will accelerate its business activities with a focus on “Risk reduction products (RRP) (* 3)” rather than cigarettes.
Philip Morris International (PMI) is a scientific, scientific, and socially relevant tool for adult smokers who continue to use tobacco products in the future, aiming to create a “smoke-free society”.
In order to provide alternative products that have been proven to be successful, we are promoting transformation in the tobacco industry with the aim of switching all cigarettes to smoke-free products.
PMI manufactures and sells cigarettes, smoke-free products and related electronics / accessories and other products containing nicotine outside the United States.
PMI focuses on the establishment of new smoke-free product categories and scientific verification, which is a better option compared to continuing to smoke, although it is dependent and not risk-free.
.

R & D center with world-class product development capabilities and facilities and scientific demonstration capabilities across a wide range of specialized fields, PMI’s goal is to ensure that smoke-free products meet adult smoker preferences and strict regulatory requirements.
The smoke-free IQOS product line includes e-vapor products that contain heated tobacco and nicotine.
As of June 30, 2019, PMI’s heated tobacco products are deployed in 48 major markets and nationwide under the IQOS brand, with approximately 8 million adult smokers stopping smoking.
It is estimated that the product was switched to a non-smoke product from PMI.
For more information, visit the PMI website (www.pmi.com) and PMI Science (www.pmiscience.com).
(* 1) As of the end of June 2019 (* 2) Number of stores as of October 25, 2019.
(* 3) RRP (Reduced-Risk Products) is a risk-reducing product for adult smokers who switch to a cigarette compared to continuing smoking.
It is a term we use to refer to a product that is expected to be less or less likely.
We have various RRPs at different stages of development, scientific evaluation, and commercialization.
Because our RRP does not burn tobacco leaves, the amount of harmful and harmful components contained in the generated aerosol (steam) is much less than the amount contained in cigarette smoke.



For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000013.000043993.html
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