[Iris Oyama Co., Ltd.] Iris Oyama Co., Ltd. established a local subsidiary in Taiwan, strengthening local sales centering on home appliances
Iris Oyama Corporation Iris Oyama established a local subsidiary in Taiwan, strengthening local sales centering on home appliances …………………………………………………………………………………………… Iris Oyama Co., Ltd. (Head office: Sendai City, Miyagi Prefecture, President: Yasuhiro Oyama) established a local subsidiary “Taiwan Iris Oyama Co., Ltd.” in Taipei City to strengthen sales of home appliances in Taiwan. Operations will begin on October 22, 2019. [Image 1
Our company has set the goal of the mid-term management plan “2022 group sales of 1 trillion yen”, and further achievement of global business development and further profit expansion as a comprehensive home appliance manufacturer are necessary to achieve this goal. In the past, we have been developing sales from China (Dalian City) to Taiwan, but in order to discover customer needs in Taiwan and promote proposals for a “Japanese lifestyle” that closely follows them, Established. As a result, the development of new products will respond to diverse consumer needs by strengthening the development of Taiwan’s original products such as rice cookers compatible with Taiwanese rice brands. In the future, we are planning to establish a new distribution center, aiming for annual sales of 5 billion yen by 2022. [From Mr. Yasuhiro Oyama, Director of Iris Oyama, Taiwan] Our company is strengthening further global expansion in order to achieve 1 trillion yen in group sales in 2022. Under the strategy of “strengthening East Asia”, we will strengthen the sales of home appliances in Taiwan by operating the Taiwan office from today. Since Taiwan is close to Japan’s lifestyle, we believe that there are great business opportunities for our home appliances. Next year, we are planning to establish a new distribution center, and we will promote proposals for “Japanese lifestyle” as “Export Japan”.
■ Overview of “Taiwan Iris Oyama Co., Ltd.” Official name: Taiyu Airi Gorgeous Co., Ltd. Working day: October 22, 2019 Representative: Director-General-Yasuhiro Oyama, President-Sho Yamamoto Location: Taipei, Taiwan (No.168, 3rd Floor, Nanjing East Road, Zhongshan District, 11th floor, A6-1) Sale item: Household appliances (cleaner, futon dryer, circulator, rice cooker, etc.) Storing supplies, pet supplies, home supplies (clothes, cooking utensils, etc.) Sales plan: 5 billion yen (single year sales up to 2022) Sales destinations: major chain stores, specialty stores, Internet mail order [Image 2
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