Group Ltd. Group and JTB conclude an agreement on collaboration in winter sports to expand tourists visiting Japan Group Ltd. group and JTB sign an agreement on collaboration in winter sports to expand visitors to Japan


State of the agreement conclusion ceremony
From left: Representative of Group Japan Seo Shun-Tatsu, Group CMO Son Ha, Executive Officer of JTB Co., Ltd. Yasuhiro Tsuboi, Head of Inbound Business Promotion Department, JTB Global Marketing & Travel Co., Ltd. China Asia Masaru Noda, Sales Department Manager, Sales Department Group Ltd. (Headquarters: Shanghai, China; CEO: Kiyoshi Son, Group) and JTB Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Hiroyuki Takahashi, hereinafter JTB) On December 3, today, the company signed an agreement on collaboration in winter sports aimed at expanding tourists visiting Japan. We will jointly develop and sell winter sports related products for visitors to Japan. Specifically, both companies will develop new products and activity plans as special plans in cooperation with the ski resorts in Hokkaido and Honshu for the coming winter sports season. And we will promote and sell to overseas market mainly in China market on group website and apps.
The Chinese government has a plan to increase the number of ski and snowboard populations to 50 million and further increase the number of people involved in winter sports to 300 million by 2025. In recent years, not only in China but also in Southeast Asia, Japanese ski resorts have become very popular. Japan’s winter inbound market is now experiencing great opportunities, and by providing services that respond to this, the market for tourists visiting Japan can be expected to expand further.
The group and JTB have worked together to sell products such as hotels and hot spring inns. Last month, James Liyan, co-founder and chairman of the group, met with President JTB Takahashi and had a positive exchange of ideas for future collaboration
At the announcement of the agreement, Trip Ha. Of C. Group CMO said, “With this agreement, we have made many travelers, including China, more We hope to increase the number of tourists visiting Japan by providing high-quality winter sports products.In recent years, skiing and other winter sports booms are rapidly increasing in China and Southeast Asia. Because of the high quality winter sports facilities and products, and the close proximity, it is highly anticipated as a receiver of this boom.This conclusion will increase the number of foreigners who enjoy winter sports in Japan and further increase the inbound market in Japan. I am confident that we can contribute to the expansion of
“The demand for winter sports in China is growing in China,” said Tsuboi, executive officer of JTB Co., Ltd. I am very pleased to be able to conclude the event, “he said.
Both companies will develop a new joint product at the beginning of next year and launch it within Ctrip and, brands of the group.
[Contents of collaboration / consideration]
1. Launch of products for Chinese tourists this season
2. Product development in cooperation with Hokkaido and Honshu ski resorts 3. Planning various special plans (example)
〇 Ski resort slope plan
Slopes can be reserved only for group customers.
〇School training plan for obtaining qualifications
This plan allows you to take a qualification test with training 〇 Snow battle facility charter plan
Provide snowball experience content as a set
4. Apply and sell rental equipment on the web at Travel Mae

For more information about this release(Japanese):


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