Japan’s first and largest flower subscription “Bloomee LIFE” has exceeded 20,000 users! Providing a total of over 2 million flowers
Crunch Style Inc.
Japan’s first and largest flower subscription “Bloomee LIFE” has exceeded 20,000 users! Providing a total of more than 2 million flowers
Promoting sustainable efforts to save more than 800,000 cut flowers ……………………………………………………………………………………………
Crunch Style Co., Ltd. (headquarters: Shinagawa-ku, Tokyo,
representative director: Ryota Takei), which operates the flower subscription service “Bloomee LIFE” https://bloomeelife.com/, has been in service for three years. We ’ll let you know that the number of users has exceeded 20,000.
Bloomee LIFE has provided over 2 million flowers to date.
In the flowering industry, where it is said that the disposal rate of cut flowers lined up in stores is about 30%, Bloomome LIFE makes it possible to purchase only the amount of flowers needed by the user, achieving a zero disposal rate.
We are promoting the provision of sustainable options for flowers. [Image 1
■ Bloomee LIFE, a regular flower service for 20,000 people
“Bloomee LIFE” is Japan’s first and largest flower subscription service that allows you to easily realize a flowery life. Seasonal flowers arrive at the post from approximately 100 florists nationwide. Plans are also available from 500 yen (+ shipping and tax). The frequency can be selected weekly / biweekly. It can be received even when you are away because it reaches your home post with the Bloomee LIFE exclusive BOX. The number of official Instagram followers exceeded 80,000, and it became a hot topic around SNS, and the number of users exceeded 20,000.
■ Alliances with more than 2 million florists nationwide
Over three years since the service began, more than 2 million flowers have been delivered to users.
Original arrangements from approximately 100 florists from Okinawa to Hokkaido are delivered to your home post. We will further improve the system so that more people can enjoy living with flowers.
■ Eliminate disposal with regular flower flights. New sustainability initiatives In the case of sales at florists, it is necessary to purchase a large amount by all means in order to allow customers to enjoy a full lineup on the spot. Generally, it is said that the disposal rate of florists is about 30%.
However, Bloomome LIFE, a subscription service with membership registration system, purchases only the necessary amount of flowers by communicating the user’s registration status to the florist. As a result, florists can purchase items without loss.
Considering the general disposal rate, Bloomome LIFE has been able to control the loss of over 800,000 flowers over the past three years. Bloomee LIFE exerts its influence as the first and largest flower subscription service in Japan, providing various contents and user experiences, while providing customers, florists, business partners, and investors. Through co-creation with you, we will lead the industry by promoting the provision of sustainable options that will lead to a reduction in the disposal rate of the industry.
* See: Ministry of Agriculture, Forestry and Fisheries, Production Bureau, October 2004 “Current Status and Issues of Flower
Crunch Style Inc.
With the mission of “a little excitement every day”, we offer a new option of subscribing to flowers.
Representative: Ryota Takei
Established: September 2014
Location: 5th floor, Matsuraku Bldg. 2-2-2 Higashi Gotanda,
Shinagawa-ku, Tokyo 141-0022
[Inquiries from media related to this matter]
Public Relations Manager, Crunch Style Inc.
TEL ： 03-6383-4970
[Providing materials and information]
The following are the materials that can be provided and examples of possible coverage.
・ Sustainable efforts
・ Current status of toC subscription service and flowering industry ・ Images of flower subscription service and flowers
・ Multiple samples of flowers actually delivered
・ Working at affiliated flower shops
・ Home visits and interviews of users who are actually using ・ CEO interview
Others will be provided as necessary. Please feel free to contact us at the above.
For more information about this release(Japanese):
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