Keio Electric Railway Co., Ltd. A new TV commercial featuring actress Kayo Kiyohara will be broadcast!

Keio Electric Railway Co., Ltd.
New TV commercial featuring actress Kayo Kiyohara will be aired! Broadcasting started on Thursday, January 16 Singing J Thomas “Even if wet” …………………………………………………………………………
Keio Electric Railway Co., Ltd. (Headquarters: Tama-shi, Tokyo; President: Takayasu Benimura) will broadcast a new TV commercial, “Even If Wet in the Rain,” featuring actress Kaaya Kiyohara from Thursday, January 16th. let’s start doing ….
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1. Kiyohara singing “Even if wet”

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2. Our employees who maintain the track
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3. Mr. Kiyohara singing with a radiant expression
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4. Takao Yamaguchi Station at dawn
BB.I use from the “Tokyo is beautiful.” Series which started broadcasting in 2016. The theme is the song of J Thomas “Even if it gets wet / Raindrops Keep Falling On My Head.” Technicians who perform maintenance, station staff, drivers and conductors will appear. 合 わ せ In conjunction with TV commercials, digital signage will be broadcast inside vehicles, at Shinjuku and Shibuya stations, and four types of linked posters will be developed throughout the year. From January 16 (Thursday) to February 14 (Friday), a message from Mr. Kiyohara will be broadcast on Keio Liner’s train, two each during the morning and night hours. During the period, the broadcasted train will be random.
The details are as follows.
1. Overview of new TV commercials
(1) Title
“Even if wet” (15/30 seconds)
(2) Contents
BB.I use it from the “Tokyo is beautiful” series, which started broadcasting in 2016. The theme is the song of J Thomas “Even if it gets wet / Raindrops Keep Falling On My Head.” Technicians who perform maintenance, station staff, drivers and conductors will appear. 清 In addition, Kiyohara sang “Even if it gets wet in the rain” in English, and narrated as follows.

-Narration- (30 second version)
I know it’s raining on my head but there’s no stopping rain
So I keep running even if it gets wet in the rain
Because there is surely a light ahead
Keio Electric Railway
(3) Broadcast schedule
1. Broadcasting of program offerings (television commercials are broadcast in the designated programs)
Broadcast start date: Thursday, January 16
Broadcasting station: NTV
Provided program: “ZIP!” @ Every Thursday @ 5:50-8:00
“Everybody is laughing laughter” @ Every Sunday @ 9: 55-11: 25 Material: 30 seconds
2. Spot broadcast (broadcast at the time set by the station regardless of the program)
Broadcasting period: January 16 (Thu)-29 (Wed)
Broadcasting station: NTV
Material: 15 seconds
(4) Development of TV commercial video on digital signage
Broadcast start date: Thursday, January 16
Venue: Keio Line / Inokashira Line, Shinjuku / Chofu / Hashimoto / Shibuya / Shimokitazawa / Kichijoji Station
* Some stations and vehicles may not be broadcast.
(5) Development of graphic advertising
Period : 1: Thursday, January 16
In addition to posting four types of posters a year on the station yard or inside a vehicle, the posters will be rolled out at Shinjuku and Shibuya stations immediately after the broadcast starts. * Some stations and vehicles may not be posted.
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Station paste poster example
(6) Posting of TV commercials and making videos on the website In addition to TV commercials, you can watch TV commercials as well as make-up videos that include messages about the shooting scene and messages for Mr. Kiyohara’s audience at Keio Group’s “CM Gallery”. “CM Gallery” in Keio Group Website: www.keio.co.jp/gallery/cm/index.html * Available on Thursday, January 16 at around 10:00.
2. About Keio Liner in-vehicle broadcasting
限定 For a limited time, a message from Mr. Kiyohara will be broadcast on the Keio Liner’s car, a total of four each, one each for the morning and night hours, one each for the Keio Line and the Sagamihara Line. In addition, the broadcasted train will be random. The content differs between morning and night hours, and is a limited message for customers who board the Keio Liner.
Period : 1: Thursday, January 16-Friday, February 14
Broadcasting section: Shinjuku-Fuchu Station, Shinjuku-Keio Nagayama Station * May not be broadcast due to cancellations and other circumstances. 3. TV commercial performer profile
Name: Kaya Kiyohara
Date of birth: January 30, 2002
Birthplace: Osaka
Born in Osaka Prefecture in 2002.
He won the Grand Prix at Amuse Audition Festival 2014 and made his debut. He has appeared in many TV dramas, movies, and commercials, such as the morning serial TV novels “Asagarita” and “Natsuzora”. From January 25 (Saturday), “Kurosou @ Nana no Sword” (NHK General, every Saturday from 18:05 to 18:43) will be broadcast. He is active in various fields, such as serving as an exclusive model for the magazine “SevenTeen”.
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4. Production staff
[Advertising company] Keio Agency Co., Ltd.
[Creative Director / Copywriter] Kinya Okamoto
[Director] Kazuhito Nakae
[Video planning and production] AOI Pro.
[Graphic planning and production] Sun Ad Co., Ltd.
[Art Director] Okamoto Manabu


For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000405.000022856.html


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