Procter & Gamble Japan Co., Ltd. Daiya Seto, candidate for the Tokyo 2020 Olympics Japan, said, “It’s really smooth!” New Gillette Skinguard commercial launched on YouTube from January 20 (Mon)
Procter & Gamble Japan K.K.
Daiya Seto, the candidate for the Tokyo 2020 Olympics Japan, said, “It’s really smooth!” New Gillette Skinguard commercial launched on YouTube from January 20 (Mon)
P & G (Headquarters: Kobe City) has launched a new product “Gillette Skin Guard” from the world’s No.1 * 1 men’s shave care brand “Gillette” nationwide. This time, a new commercial featuring Tokyo National Team 2020 Olympic candidate Daiya Seto will be released on YouTube on January 20 (Monday). * 1 P & G research
It is important for swimmers to reduce water resistance for speed, and shaving plays an important role.
So, this time, we have appointed Daiya Seto, a candidate for the Tokyo 2020 Olympics Japan National Team, as the commercial character of “Gillette Skinguard”, which realized the ultimate gentleness in Gillette history. In the commercial, Daiya Seto actually experienced the gentleness of Gillette Skinguard’s skin and the smoothness of shaving. You can see the innocent face of Daiya Seto, who is very excited, “It’s really smooth!” Gillette will continue to support Daiya Seto as a Worldwide Partner for the Tokyo 2020 Olympics.
Gillette Skin Guard, which also appears in WEB commercials, is the first product in Gillette’s history that focuses on gentle skin, and has a new skin guard that pushes the blade away from the skin. After several years of development, a skin guard comb mounted between the blades for the first time in the world reduces the pressure on the blades that can cause burning. Protects skin by minimizing blade contact. * 2 In addition to the conventional product “Gillette Fusion Pro Shield”, a W gel smoother with a gel smoother placed not only behind the blade but also in front of it, and a suspension system that overcomes the unevenness of the skin and realizes a comfortable shave comfort We realize smooth shave comfort and reduce skin stress. * 2 Dermatologist tested (P & G test for self-reported sensitive skin by a dermatologist in the United States. Not all skin irritation does not occur.)
We had Seto adjust his schedule while he was busy, and came to the studio on the day of shooting immediately after the morning training. Seto, who tried skin guard for the first time, seemed to be surprised at the shave comfort. During the shooting of the still, Seto was posing while making a funny face, and he was excited about the scene, and I was able to hear something different from the serious expression during the game.
Comments from Daiya Seto
I’ve been shaving with Gillette before the game, so I’m very happy to be performing this time. In particular, because I always spend time in the water, my skin often dries out, and I really like using a skin guard to shave it gently on my skin!
■ New CM overview
Title: “Gillette @ Skin Guard @ Daiya Seto” (15 seconds)
Cast: Daiya Seto
WEB release date: From January 20, 2020 (Monday)
Brand site: https://gillette.jp/ja-jp
“Gillette Skinguard Daiya Seto” (15 seconds)
In this commercial, Daiya Seto actually experienced the gentleness of Gillette Skinguard on the skin and the smoothness of shaving. Experience Gillette Skinguard, the ultimate gentleness in Gillette history, and you can see how excited it is, “It’s really smooth!” [Image 3
-About P & G-
P & G touches and enhances the lives of people around the world through high trust and high quality product brands. In Japan, Arière, Bold, and Sarasa, detergents for clothing, softeners Lenoir, air care products Fabrys, kitchen detergent Joy, disposable diapers Pampers, water-absorbing care brand Whisper, We offer a variety of products, including the hair care brands “Pantene”, “h & s”, “Hair Recipe”, skin care products “SK-II”, the shave care brands “Gillette” and “Brown”, and the electric toothbrush “Brown Oral B”. (https://jp.pg.com/)
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