Asahi Beer Co., Ltd. New canned chu-hi “Asahi luxury squeezed citrus mixed yogurt taste” and “Asahi luxury squeezed limited-time berry mixed yogurt taste” that can enjoy the refreshing taste of five kinds of fruits and yogurt New on Tuesday, Februa

Asahi Breweries, Ltd.
New Asahi luxury squeezed citrus mixed yogurt taste for a limited time 「“ Asahi luxury squeezed mixed berry mixed yogurt taste ”for a refreshing taste of 5 types of fruits and yogurt“ Thailand February 4! ”
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Asahi Breweries, Ltd. (Headquarters Tokyo, President Kenichi Shiozawa) has launched a new “luxury squeezing plus” series from the “luxury squeezing” brand, “Asahi luxury squeezing limited time citrus mix yogurt taste”, “Asahi luxury squeezing limited time berry mix” Yogurt Taste ”will be released nationwide from Tuesday, February 4th. [Image 1d16166-529-282477-0.jpg
The “Luxury Squeezing Plus” series proposes a new way of enjoying sake starting from fruits to liquor users who like fruits, while retaining the “fruit-like taste of whole fruit” of “Luxury Squeezing” This is a new series. As a first step, we will launch two yogurt tastes at the hotel’s breakfast buffet that are compatible with the fruits inspired by yogurt eating various fruits. We will continue to propose various ways to enjoy alcohol and fruits.
“Citrus mixed yogurt taste” is a canned chu-hi using juice of five kinds of fruits (orange, pink grapefruit, white grapefruit, lime, sweetie). It is a flavor that feels the sourness of yogurt with the sweetness of fresh fruit.
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“Berry Mix Yogurt Taste” is a canned chu-hi using juice of five kinds of fruits (strawberry, cassis, blueberry, red raspberry, apple). It is a flavor that feels the sourness of yogurt with the sweetness of rich fruits.
Packages are based on colorful background colors that reflect the taste of each product. By drawing large illustrations of the fruits used and adding icons of “5 kinds of fruits” and “yogurt taste”, the appeal of yogurt flavor using 5 kinds of fruits is emphasized. Asahi Breweries, Ltd. positioned Asahi Luxury Squeeze as an important brand in the RTD business, and along with developing the Luxury Squeeze Plus series, conducted advertising and aggressive sales promotion activities centered on TV commercials, and Aiming for ¥ 46.7 billion (102.6% year-on-year), we will work to revitalize the entire RTD market.
【Product Summary】
Product name: Asahi luxury squeezed citrus mixed yogurt taste for a limited time Fruit juice content: 17%
Release date: Tuesday, February 4
Release area: Nationwide
Suggested retail price: 350ml can: 141 yen * Excluding consumption tax Asahi luxury squeezed berry mix yogurt taste for a limited time Fruit juice content: 10%
Release date: Tuesday, February 4
Release area: Nationwide
Suggested retail price: 350ml cans: 141 yen * Excluding consumption tax * The suggested retail price is just a reference price and does not restrict the retailer’s retail price setting.


For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000529.000016166.html


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