Fujimaki department store How! Search number is about 20 times! “Spring wallet special feature” reflecting the “small wallet” cashless era!

Caramo, Inc.
How! Search number is about 20 times! “Spring wallet special feature” reflecting the “small wallet” cashless era!
16 personalized compact wallets from top Japanese craftsmen! The excellence is amazing!
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On the EC site “Fujimaki Department Store” (operating company: caramo, CEO: Ryo Nakamura, http://fujimaki-select.com) where you can meet the gem of a gem with the theme of “Japan”, the demand for compact wallets is currently Is increasing rapidly! The trend in the cashless era has affected the way purses are, and the data that has received the most attention now is “small purses.”
Therefore, “Fujimaki department store” features such a compact wallet that will be auspicious if a new style is called “spring wallet”! We carefully select the gem of craftsman’s specialty that can only be provided by Fujimaki department store, and a variety of wallets with unique design and functionality, and propose how to choose “Fujimaki department store style”.
“ Spring wallet ” to color 2020
https://fujimaki-select.com/ext/springitem/index.html
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● The number of searches is about 20 times! ?
The search keyword that soared at Fujimaki department store since October 2019 is “small wallet”. The number has increased rapidly, and as of December 2019, the number is about 20 times that of October (* 1). Why did the numbers grow so rapidly?
Until then, Fujimaki department store categorized it as a “compact wallet” and developed a number of “small wallets”, but this is the first time that demand has increased so far since its opening. Behind this was a change in the style of wallets.
● The influence of cashless era is enormous
Speaking of October 2019, a new “consumption tax increase” is remembered. It is a well-known fact that there is a cashless point redemption project as part of the government’s measures to increase the consumption tax as the consumption tax rises. Many people say that the frequency of using payments has increased (* 2). There are situations in our lives where cashlessness is not yet available, but the fact that cashlessness is reducing the frequency of using cash has changed the “size” of wallets, which is essential for everyday life. It seems to be.
The arrival of the cashless era has also had a significant impact on the way wallets should be.
● Fashionable items only available at Fujimaki department store The Fujimaki department store has a compact wallet corner in the “Spring Wallet” special page! The gem that Japan’s top craftsmen are particular about is unique and unique. We want you to enjoy the gem lineup that is unique to Fujimaki Department Store.
If you are worried about choosing a wallet, it will surely give you the answer. “Fujimaki department store style” How to choose a wallet. [Image 3d5826-73-140946-2.png
● “Spring” for a new wallet
財 A wallet that is said to be auspicious if it is newly made in the spring. Spring = “stretching”-There are various origins, such as the stake of “stretching”, where the money in the wallet swells with money, and the meaning and purse of a new life.
で Find your own favorite at this best time and excite your luck and mood! [Image 4d5826-73-581171-3.jpg
-In addition to the compact wallet, we propose a lineup like Fujimaki department store!
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“ Spring wallet ” to color 2020
https://fujimaki-select.com/ext/springitem/index.html
About Fujimaki department store
http://fujimaki-select.com
Operated by caramo Co., Ltd. (Head office: Shibuya-ku, Tokyo / President: Ryo Nakamura).
Opened in May 2012 as an “EC site that delivers only special gem items with a Japanese theme,” produced by the late Ikita specialty buyer, Yuuki Fujimaki (1960-2014).
The products we deal with are gem full of originality that is both “highly surprising” and high in design and ease of use. There are over 400 business partners such as excellent craftsmen and creators, and it is one of the largest e-commerce sites handling only carefully selected Japanese products.
The main customer base is men and women in their late 30s and 50s who are interested in “things” and seek a little richness in their daily lives. Currently, there are about 240,000 Facebook members and 100,000 e-mail magazine members, which are loved by many fans. In March 2016, the first physical store was opened in Ginza (6th floor of Tokyu Plaza Ginza / 5-2-1 Ginza, Chuo-ku, Tokyo).
* The number of business partners and members are as of November 2019. About caramo
http://www.caramo.jp
Operating company of Fujimaki Department Store.
Ryo Nakamura, President and CEO, has set up the Fujimaki department store on a tripod with the late Kodai Fujimaki. With a vision of “a little richness in everyday life”, we will create “new satisfaction and value” for our customers. The company’s name is derived from its own concept of “Aiming for a company that is loved by customers, craftsmen, and the world” and continues to evolve to create services with high customer satisfaction.
Company name: caramo Inc.
Location: 3-25-18, Shibuya, Shibuya-ku, Tokyo
President: Ryo Nakamura
Capital: ¥ 10 million



For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000073.000005826.html


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