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  • Shiseido Co., Ltd. A fine sun cream that protects the skin from various external environments while complimenting the skin {Released March 1, 2020}-New day skin care protector for SHISEIDO Future Solution LX-

Shiseido Co., Ltd. A fine sun cream that protects the skin from various external environments while complimenting the skin {Released March 1, 2020}-New day skin care protector for SHISEIDO Future Solution LX-

Shiseido Co., Ltd.
A fine sun cream that protects the skin from various external environments while complimenting the skin {Released March 1, 2020}-New daytime skin care protector for SHISEIDO Future Solution LX- …………………………………………………………………………
[Image 1

Shiseido will provide a daytime protector “ Universal Defense e ” that combines high skin care and protection effects from the SHISEIDO premium series “ Future Solution LX ”, which is deployed in 85 countries and regions around the world. It will be released worldwide from Sunday, January 1st. In Japan, it will be on sale at
approximately 160 stores, mainly department stores nationwide, as well as at SHISEIDO’s official website and at Shiseido’s comprehensive beauty site, Watashi Plus. (Publisher: Shiseido International Co., Ltd.)
◆ “SHISEIDO Future Solution LX” is an aging care * 1 that combines advanced technology inspired by research on plant vitality and the richness unique to Japan.
◆ Launched “Universal Defense e” in response to increasing awareness of environmental damage defense. Protects skin from ultraviolet rays, dryness and fine particles in the air. In addition, Shiseido’s proprietary ingredient, Skin Genecel ENMEI * 2, is formulated for beautiful skin, leading to skin that feels smooth and refined. 《Product Features》
“Future Solution LX” is a premium series of “SHISEIDO” that develops skin care, body care and base makeup. In 2017, major skin care and base makeup items were renewed. Aging care * 1 that combines advanced technology inspired by research into the vitality of plants with the richness unique to Japan to comfortably satisfy the five senses and bring out a vitalized skin that combines tension and luster. Sales are expanding globally, mainly in Asia.
This time, we will renew the protector of “Future Solution LX” in response to the growing awareness of environmental damage such as ultraviolet rays and airborne particles caused by global climate change. It protects the skin from ultraviolet rays and dust and dust in the air, and keeps the skin moist for a long time with a
proprietary formulation that focuses on the drying of the skin, which tends to occur in severe environments with severe temperature differences. In addition, Shiseido’s proprietary skin skin cell ENMEI * 2 for beautiful skin is incorporated. A cream with a high-quality feel wraps around the skin, leading to a beautiful skin that feels like cashmere-like smoothness and elegant luster.
* 1 Care by age-based moisture care
* 2 Ingredients to improve texture and smooth skin, and to prevent rough skin (Emiso (Chikiyoko) extract, piperidine propionic acid,
2-O-ethyl-L-ascorbic acid)
[Product list] 1 item, 1 product type
-Product name-
SHISEIDO Future Solution LX Universal Defense e
SPF50 + ・ PA ++++
-Classification-Sunscreen cream
-Capacity-55g
-Reference retail price 9,500 yen (10,450 yen including tax) [Product Overview] * Prices are reference retail prices (may vary by shop).
■ Product name / capacity / price
[Image 2d5794-1588-861176-1.jpg
SHISEIDO Future Solution LX Universal Defense e
SPF50 + ・ PA ++++
-Sunscreen cream-
55g
9,500 yen (10,450 yen including tax)
■ Product Features
Combined with excellent skin care effects that care for the skin and nurture beauty
Daytime protector.
Under severe environment with severe UV damage and temperature difference Protects skin from dry skin and dust and dirt in the air.
○ Contains Shiseido’s proprietary skin skin cell ENMEI * 2 for beautiful skin. * 2 Ingredients to improve texture and smooth skin, and to prevent rough skin (Emiso (Chikiyoki) extract, piperidine propionic acid,
2-O-ethyl-L-ascorbic acid)
○ Uses a proprietary formula that focuses on skin drying, which is likely to occur in severe environments with severe temperature differences. Keeps skin moist for a long time.
○ Less wrinkles due to drying are less noticeable. * 3
* 3 Efficacy evaluation tested
○ High quality cream wraps around the skin, leading to a skin that feels as smooth as cashmere and has an elegant luster.
○ Produces a skin full of luster, smoothness and transparency, and can be used as a makeup base.
○ Protects the skin from UVA and UVB, adheres protective components to the skin surface without gaps, and exerts an omnidirectional protection effect.
SPF50 + ・ PA ++++
○ Contains fine powder that protects the skin from dust and dust in the air. ○ Non-comedogenic and allergy tested.
(Not all people are acne-free and not allergic.)
■ Usage
● At the end of care, take an appropriate amount in the palm of your hand and apply it carefully.
● Can be used on a wide range of parts such as the face, hands, and body.
▼ SHISEIDO Official Site
https://brand.shiseido.co.jp/
▼ News release
https://www.shiseidogroup.jp/news/detail.html?n=00000000002837&rt_pr=trf35
▼ Shiseido Group Corporate Information Site
https://www.shiseidogroup.jp/?rt_pr=trf35


For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000001588.000005794.html


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