RICCI EVERYDAY Co., Ltd. RICCI EVERYDAY, a fashion brand from Uganda, has started receiving orders for spring / summer 2020 items from today

RICCI EVERYDAY, a Uganda-based fashion brand, will host an order for spring / summer 2020 items from today
-All three items including baskets woven by craftsmen’s hands- …………………………………………………………………………
RICCI EVERYDAY Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; Representative Director: Ritsue Nakamoto, Chitsu Nakamoto), which develops the fashion brand “RICCI EVERYDAY” (Ritchie Everyday) from Uganda, will be 2 from Friday, January 24. We will hold an order event for spring / summer 2020 items until Sunday, February 2.
[Image 1

“RICCI EVERYDAY” is a Uganda fashion that offers bags, travel goods, and apparel that combine not only design but also functionality with the use of exceptionally colorful and playful fabrics among the rich variety of African prints. It is a brand. All products are
hand-manufactured in Uganda’s directly-managed workshops, which foster their confidence and pride by aggressively employing women who are often marginalized, including single mothers. Aiming for that.
■ About Spring / Summer 2020 items
All three items will be announced as spring / summer 2020 items, including the “Fruit Clochette Mini Basket”, a basket bag woven by hand from Uganda artisans.
[Fruit crochet mini basket (7,200 yen + tax)]
[Image 2

“The latest item of the” Nawolovu Collection “based on the concept of” a unique product born from the fusion of “Japanese manufacturing” and “Uganda craftsmanship”. In Kampala, the capital city of Uganda, baskets hand-knitted by local artisans are sold as folk crafts, and you can encounter characteristic designs that are hard to find in Japan. The “Fruit Crochette Mini Basket”, which combines the unique design of Uganda with the unique sensibilities of “RICCI EVERYDAY”, uses banana leaves and raffia as the main ingredients. (5 colors) [Paper beads colorful bag (13,500 yen + tax)]
[Image 3

It is an item born in collaboration with the Uganda brand “4AFRICA”. Using recycled paper, handmade paper beads are connected to each other to make a bag. As there is gusset, wallet and smartphone, porch enter well. Recommended for everyday use as well as for party scenes. (7 colors)
[Sisal two tone Marche bag (15,000 yen + tax)]
[Image 4

A basket featuring a two-tone color scheme created in collaboration with the Uganda brand “Eudia”. It is a product created by Luisa, the entrepreneurial representative of Eudia, and craftsmen who are good at hand knitting. Because it is big size, it is attractive that it can be used for various purposes such as everyday shopping and going to the beach. It is also recommended to take it as home interior. (5 colors)
■ Outline of order reception
[Order acceptance period]
金 Friday, January 24-Sunday, February 2, 2020
※ Products are scheduled to be shipped after late February.
[Order reception place]
・ Ricci Everday The Hill
Address: 〒150-0033 ROOB2 2F C, 24-1 Sarakucho, Shibuya-ku, Tokyo Business hours: 11: 00-18: 00
・ RICCI EVERYDAY Official Online Store
URL: https://riccieveryday.stores.jp/
※ During the period, you can see the products at the RICCI EVERYDAY The Hill, a directly managed store in Japan.
[General sales start]
下 Late March
“RICCI EVERYDAY” plans and sells bags, travel goods, and apparel that combine not only design but also functionality, using exceptionally colorful and playful fabrics, even in a wide variety of African prints. The price range is around 10,000 yen, targeting highly sensitive women who like traveling in their thirties and live with a commitment to fashion, opened in May 2019 in Japan, as well as major department stores nationwide And sold at select shops and online stores.
[Image 5d15135-38-275141-1.jpg
・ Ricci Everday The Hill
〒150-0033 ROOB2 2F C, 24-1 Sarugakucho, Shibuya-ku, Tokyo
(4 minutes on foot from the central ticket gate at Daikanyama Station on the Tokyu Toyoko Line)
Business hours: 11: 00-19: 00
※ Until Saturday, February 29, 2020, business hours are from 11:00 to 18:00. No regular holiday
・ Department store sales results: Shizuoka Isetan, Isetan Shinjuku, Sogo / Seibu Group, Takashimaya Group, Daimaru Sapporo Store, Osaka Abeno Harukas Kintetsu Main Store, etc.
・ Brand site URL: http://www.riccieveryday.com/
・ Online store URL: https://riccieveryday.stores.jp/
■ RICCI EVERYDAY Representative Director COO
rebeccakello Ltd Managing Director
Chizu Nakamoto Profile
[Image 6d15135-38-426744-2.jpg
Born in Shizuoka Prefecture in 1984. After graduating from Graduate School of Hitotsubashi University, worked at a Japanese bank for corporate sales. Later, he joined an international agricultural NGO and was stationed in Kampala, the capital of Uganda. Together with the women I met at that time and my mother living in Japan, I founded “RICCI EVERYDAY”, which plans, manufactures and sells bags, travel goods and apparel using colorful and playful African cloth. Opened a Japanese subsidiary in 2015 and a local subsidiary and directly managed store in Kampala in 2016. Opened a directly managed store in Japan in Daikanyama in 2019.
November 2016 First Prize of the Japan-Africa Entrepreneurship Support Initiative
September 2017 The 5th Global Grand Prize International Entrepreneur Award Grand Prize
November 2017 Japan Innovator Award 2017 Special Award
November 2017 Received the 6th DBJ Women’s New Business Plan Competition Business Encouragement Award
January 2018 Selected as CHIVAS VENTURE 2018 Japan National Team The theme in my mind is, “How can a region that has experienced conflict be a place where it can survive the past and continue to produce happiness?”
■ About RICCI EVERYDAY Co., Ltd.
・ Company name: RICCI EVERYDAY
・ Representatives: Ritsue Nakamoto, Chitsu Nakamoto
・ Location: 1-57-7 Anzai, Aoi-ku, Shizuoka-shi, Shizuoka
・ Founding: August 2015

For more information about this release(Japanese):


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