Isetan Mitsukoshi Holdings Co., Ltd. |arm in arm| x |Makuake| Further evolve co-creation and start a new project / The theme is “Make everyone’s thoughts into shape”

Isetan Mitsukoshi Holdings Inc.
-arm in arm- × -Makuake-Evolution of co-creation and start of a new project / The theme is “Make everyone’s thoughts into shape” Period: Released from early February
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In February 2020, Isetan Mitsukoshi’s online brand -arm in arm- will launch a new project in collaboration with Japan’s largest
crowdfunding site -Makuake-.
Under the theme of “co-creation with customers”, we have been developing products that reflect customer feedback -arm in arm-. This time, the project theme was “Solving” Worries / Dissatisfaction with Existing Products “”. For one year from the launch, we found a theme from the voices that we heard from customers widely on SNS, held a round-table discussion offline, deepened our concerns and complaints through the process, and formed it as a “ product ” .

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★ Wear this on a busy morning! Multi-way setup that can be worn on or off, price unknown
In February 2020, Isetan Mitsukoshi’s online brand -arm in arm- will launch a new project in collaboration with Japan’s largest
crowdfunding site -Makuake-. Under the theme of “co-creation with customers”, we have been developing products that reflect customer feedback -arm in arm-.
This time, the project theme was “Solving” Worries / Dissatisfaction with Existing Products “”. One year after launch, customers
We found a theme from voices that were widely collected on SNS, held a round-table discussion offline, and deepened our concerns and dissatisfaction through the process to form a product.
About this project
By exhibiting at [Makuake (Makuake)] and adopting the method of producing as many customers as you want,
We would like to take one step closer to the realization of
“sustainable”, which we have advocated since the launch of the brand. We will start this new project because we want to operate the brand with a mechanism that truly creates products that are needed by customers.
This process
Conducted various questionnaires of about 30 items using the stories in the official Instagram of arm in arm (hereinafter aia). (Starting early November 2019)
-process-
1. Free word survey
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In order to solve the project theme of “worries and dissatisfaction with ready-made products,” we asked the followers about what they were having trouble with. The number of actions here is about 3,000. 2. Elective questionnaire
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After going through 1, we picked up themes for each of the most troubled body problems and scenes. Furthermore, we narrowed down what we wanted as items that could solve the problems and dissatisfaction of each theme.
3. Call for Participation in Roundtable
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After 1,2, we asked for a follow-up from official Instagram and members of the official website to join the roundtable.
This project, which attracted many applicants, was adopted for the project. (About 40 round-table participants) A round-table discussion was held over two weeks. (Early December 2019.) Deepen further in the round-table discussion on your worries and complaints from the Instagram questionnaire. This has led to more precise manufacturing. 4. We will recruit supporters for each project as a cloud founding, and only successful projects will be produced and commercialized.
■ List of products ※ All prices are undecided.
[Scheduled to be released in early February]
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★ Let’s walk with your chest! Wearing blouse made with thin type small breasts [Image 6

★ Goodbye to your stomach! 3WAY wrap skirt that is safe even in the afternoon after eating
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★ I wanted to wear a waist! Tapered pants that look fine
[Scheduled to be released in mid-February]

[Image 8d8372-1251-668834-12.jpg
★ I’d like to recommend it to Mr. Koshiten! Flare skirt with a clear lower body [Image 9d8372-1251-789768-15.jpg
★ Don’t let me say “I’m fat?” Clean look blouse for big breasts [Image 10d8372-1251-805825-19.jpg
★ One hotel dinner is all right! Gorgeous cashmere dress for adult girls [Image 11d8372-1251-148072-17.jpg

★ Wear this on a busy morning! Multi-way setup that can be worn on or off [Image 12d8372-1251-460035-13.jpg
★ Postpartum moms also want to be fashionable! Trouble solving I line dress [Image 13d8372-1251-383444-14.jpg
★ Rakuchin fashionable! An adult women’s journey dress



For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000001251.000008372.html


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