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Seiyu’s “calorie offset program” is renewed! Buying Seiyu’s local / contracted vegetables and fruits leads to the delivery of vegetables to African children.

Non.jpg”>]profit organization TABLE.jpg “Seiyu’s “calorie offset program” is renewed! Buying Seiyu’s local / contracted vegetables and fruits leads to the delivery of vegetables to African children. Donate a portion of sales to agriculture support in developing countries ………………………………………………………………………………………… From Japan, Seiyu (Kita Ward, Tokyo), Chief Executive Officer, is a joint company that agrees with the NPO corporation TABLE FOR TWO International (Minato Ward, Tokyo, Representative Director · Atsuko Ando, ​​hereinafter TFT) working to solve global food problems Lionel Deskley (hereinafter referred to as Seiyu) has renewed the “calorie offset program,” which has been implemented with healthy and calorie-friendly sugar beet, and since July 1st (Mon), sales of local / contracted vegetables and fruits Donate a portion of the resources for agricultural support in developing countries. “Seiyu’s local / contracted vegetable and fruit purchases lead to delivery of vegetables to African children,” a program that connects the world with vegetables. [Image 1: https://prtimes.jp/i/8886/125/resize/d8886-125-700482-0.png] POP at the vegetable section Seiyu will strengthen its local / contracted vegetables and fruits assortment yearly, with sales increasing by 2020 year-on-year, as the growing needs for vegetables with a producer’s face and the ability to provide more fresh products. It has expanded by about 10%. We also plan to increase the number of contract farmers in the future. Products covered by the Calorie Offset Program are all local / contracted vegetables and fruits, including about 30 items such as spinach, long green onions, and cherry tomatoes. At the storefront, we will introduce the efforts of the “calorie offset program” through POP and will tell that this program will lead to support for making vegetables in Africa. [Image 2: https://prtimes.jp/i/8886/125/resize/d8886-125-381979-1.png] An example of “local contract vegetables and fruits” sales floor
■ Seiyu’s calorie offset program Seiyu has implemented a “calorie offset program” to donate a part of health and calorie-friendly sugar beet sales to agriculture in developing countries from April 2015, totaling by the end of 2018 We have donated more than 35 million yen. As a result of this renewal, the target products for donations will be changed from sugar beet to local vegetables.
■ Let’s send lunch to Africa In addition, Seiyu agrees with TFT’s activities since “the provision of school meals in specific areas of eastern Africa and Asia” and presents a “donation card” set up at the cash register of the store at the time of accounting. , We are carrying out “Let’s send lunch to Africa” ​​at a cashier donation where the amount decided by the customer can be donated together with the settlement of shopping. Seiyu has also made donations with the same amount for annual cash register donations (matching), and by the start of the program in May 2015 from the start of the program to the end of 2018, a total of over 26.7 million yen, including donations from customers. Donated This enabled us to deliver over 1.33 million school meals. This is equivalent to three years of school lunch expenses for approximately 2,200 children. About the “calorie offset program” jp.tablefor2.org/calorieoffset/ Japan’s first program to convert excess calories in developed countries into calories needed in developing countries. Customers are able to offset calories by purchasing products and services that are conscious of health and reducing calories, products and services that can consume calories by moving the body, and event planning (“subtract account”, “make up”) Yes, part of the sales will be donated. Donations are used to support agricultural production improvement and infrastructure development through the creation of vegetable gardens in developing countries, and are used to support voluntary calorie production. [Image 3: https://prtimes.jp/i/8886/125/resize/d8886-125-6835592.png] [About support destination] [Image 4: https://prtimes.jp/i/8886/125/resize/d8886-125-292044-3.jpg] Supporting children We are carrying out agricultural support projects in Africa such as Kenya, Tanzania, Malawi, Ethiopia. One of the support destinations is a school garden installed in an elementary school near Tanzania’s Dar es Salaam, where about 8 to 10 types of vegetables are grown and used as school lunch materials. Students learn about nutrition and eating of vegetables in class, and when they reach sixth grade, they are divided into chopsticks to take care of the garden. Some students have practiced the knowledge of vegetables they have learned and agricultural techniques at home. Through this project, we will strive to improve the knowledge of children and farmers and eventually aim to be able to supply the necessary food at school and at home. [NPO corporation TABLE FOR TWO International overview] jp.tablefor2.org/ Established in October 2007. The translation of “TABLE FOR TWO” translates to “a table for two.” Under the concept of sharing food with us in developed countries and children in developing countries, purchasing a TFT healthy menu at a company cafeteria or store will contribute 20 yen out of the price to children in the world suffering from hunger. We can present one serving of lunch. So far, approximately 720 organizations, including companies, government agencies, universities and hospitals, have participated. The two-in-one effort to contribute to society and prevent metabolic diseases has gained popularity, and has delivered approximately 69.3 million meals to Uganda, Rwanda in Africa, Ethiopia, Tanzania, Kenya, and the Philippines in Asia. 【TABLE FOR TWO and SDGs】 jp.tablefor2.org/tft-sdgs-farm/ Working in 14 countries around the world, aiming to simultaneously solve obesity in developed countries and hunger in developing countries. Promote health promotion in developed countries and contribute to the following seven goals in developing countries through food provision and agricultural support. [Image 5: https://prtimes.jp/i/8886/125/resize/d8886-125-566765-4.png] 【Summary of joint company Seiyu】 Head office location: Akabane 2-chome 1st No. 1 Kita-ku Tokyo Founded: April 1963 Chief Executive Officer: Lionel Deskley Business description: Operation of retail chains for food, clothing, housing products, etc. Number of stores: 334 stores


For more information about this release(Japanese):
prtimes.jp/main/html/rd/p/000000125.000008886.html

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