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  • 【CM Research Institute】 Launched advertising evaluation service with two commercial CM prediction systems “Tnavi · Mnavi”

【CM Research Institute】 Launched advertising evaluation service with two commercial CM prediction systems “Tnavi · Mnavi”

Tokyo Planning Co., Ltd. Launched advertising evaluation service with two commercial interest rate prediction systems “Tnavi · Mnavi” Contributing to the rationalization of the business of the advertisement person by the direction support by CM favorite AI ………………………………………………………………………………………… CM Research Institute (Minato-ku, Tokyo representative, Shintaro Sekine, CM Research Institute, Inc.), as a solution to measure the effectiveness of animation advertisements by AI that have learned CM liking, two CM liking prior prediction systems “Tnavi (Tinav ) “” Mnavi (Em navi) “service started. [Image 1

CM Research Institute is based on the corporate philosophy that “the good feeling is the premise of action, so we understand the mechanism of” like “”, the corporate message by advertisers (Corporations ‘Mind) and the consumer mind (Consumers’ Mind), these two For more than 30 years, we have been monitoring the interaction of “three CMs” called “Commercial Message” to be connected, for more than 30 years, according to the “CM preference survey” for general consumers by pure recall. In recent years, he has participated in open innovation in industry and academia, contributing to research in areas such as data science, AI, and brain science, and in the business field he has been developing marketing products and services and working on improving consulting and solutions.
The development of “Tnavi” and “Mnavi” was born through joint research with partner companies. Advertisers who have tried the service have received a rating that they will lead to improved operational efficiency. Based on customer feedback, we will continue to improve with our partner companies and contribute to the development of the brand management business and the advertising industry.
■ Service outline “Tnavi powered by CREATIVE BRAIN” is a service that allows you to predict CM’s favorability from the word contingent at the planning stage of CM and video advertising. This is an advertising evaluation system using text analysis technology based on artificial intelligence “CREATIVE BRAIN” developed by Collage Zero Co., Ltd. and Associate Professor Takafumi Nakanishi, Global Communication Center, International University. ※ Tnavi powerd by CREATIVE BRAIN https://www.creative-brain.jp/ “CREATIVE BRAIN” is a registered trademark of Collage Zero Inc. [Image 2

“Mnavi” is a service that can be used to predict CM liking, buying intentions, and liking factors in commercials before advertising, using the NTT DATA Group’s “NeuroAI (R)”. [Image 3

[Image 4

※ The basic technology of Mnavi is Brain Data Estimation & Decoding Technology “NeuroAI (R)” of NTT DATA Corporation http://nttdata-neuroai.com/
■ Inquiries about this matter: CM Research Institute Business Planning Department: TEL 03-6435-7760 About this release: CM Research Institute Public Relations Department: TEL 03-6435-7420


For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000006.000030552.html ——————————– https://prtimes.jp ——————————–

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