Rakuten, Inc. Rakuten Books announces survey results for "Elementary school admission preparation and books" for spring admission season and "Related…
Rakuten Books announces survey results for “Elementary school admission preparation and books” for spring admission season and “Related book rankings” useful for admission preparation
Rakuten Books, an online bookstore operated by Rakuten Inc.
(Headquarters: Setagaya-ku, Tokyo; Chairman and President: Hiroshi Mikitani, hereinafter “Rakuten”) is a mom and dad who are raising children for the spring enrollment season. In order to investigate the relationship between the life event of children entering elementary school and the tendency to buy books, we asked the members of Rakuten Ichiba, a member program of Rakuten Ichiba, a member program of Questionnaire Survey on Books ”(Note 1).
In addition, based on purchase data of members who use both Rakuten Books and Rakuten Momma Discount, sales of learning reference books, picture books, and picture book-related books for the preparation of admission (Note 2), Announced “Book Drills, Problem Book, Reference Book Related Book Ranking” (Note 3) and “Picture Book Related Book Ranking” (Note 4).
[Points of questionnaire survey results]
More than half of both parents with pre-elementary school children (middle and older) and parents with children who have already entered elementary school (first and second graders) have purchased a book in preparation for admission. I want / I bought it. ” For the genres of books that parents would like to buy for their children, “learning drills, problem books and reference books” and “books” accounted for more than 40% of the total.
[Sales Trend / Points of Various Rankings]
1. In the “Changes in sales of learning reference books, picture books, and picture book-related books” for fiscal 2019, March immediately before enrollment
Annual sales peaked.
2. The first place in the “Learning Drill, Problem Book, Reference Book Related Book Ranking” for FY2020 is the “Unko Drill” series. 準備 The entrance preparation drill has been ranked. In addition, programming education-related
Learning drills are in the 7th place and are among the top 10 for the first time.
-Details of survey results-
67.3% of parents with children before and after elementary school (middle and older) answered that they would like to buy a book in preparation for elementary school entrance, and 58.6% of parents with children of first and second graders said that 58.6% I bought the book as a preparation. ” At the life event of elementary school admission, we found that parents’ willingness to purchase books increased (Figure 1).
When asked, “What kind of book do you want to buy / prepare for elementary school?”, Both parents with children before elementary school and parents with first and second grade children , 1st place “learning drills / problems / reference books” (parents with children before elementary school entrance: 24.4%, parents with children of 1st and 2nd graders: 31.5%), 2nd place “picture book” (before elementary school entrance) (21.1% of parents with children of 1st and 2nd grades: 17.4%), which exceeded 40% in total (Figure 2).
Also, when asked why they purchased the book, parents who had children before entering elementary school had the highest percentage of respondents, “Because children want to acquire imagination and culture,” at 33.8%, whereas first and second graders Of the parents, the highest percentage was “I want children to gain basic academic skills in elementary school” at 32.3%, indicating that the reasons for purchase tend to change before and after the child enters the school (Figure 3).
-Details of FY2019 “ Sales transition of learning reference books, picture books, picture book related books ”-
In this questionnaire survey, we looked at “learning drills, problem books, reference books” and “books” that many parents answered that they would like to purchase (Fig. 2), and found that “Rakuten Mama Discount” for children who entered elementary school in 2019 In “Rakuten Books,” the “Changes in Sales of Learning Reference Books, Picture Books, and Picture Book Related Books” for members (Note 5), it can be seen that sales in March 2019, just before enrollment, were the highest.
-Details of 2019/2020 “ Learning Drills / Issues / Reference Books Related Books ” and “ Picture Book Related Books Rankings ” According to the survey, the rankings of books related to “learning drills, problem books, and reference books”, which were of the highest interest to parents in the questionnaire survey, were ranked first in 2020. Drill ”(Fig. 4). This work is one of the popular “ Unko Kanji Drill ” series released in 2017, and the learning contents of the three subjects of “ life ”, “ Japanese language ”, “ math ” and the manners of school life that you want to remember before
enrollment, It is a drill aiming to acquire with nature.
見 る Looking at the learning drill, “Sumikko Gurashi Learning Drill: Hiragana Katakana for 1st grade in elementary school,” “Let’s get started with Kumon!” Elementary School Preparation Drills also ranked in the top 10 in both years. In particular, three books in the “Preparation Drill” series ranked in the top 10 in FY2020 and two books in FY2019.
す Also, in the 7th place in 2020, “Sumiko Gurashi Learning Drill: Programming for the First Time in 1st and 2nd Years of Elementary School” was ranked, and parents’ interest in programming education starting in 2020 has appeared.
ポ ケ ッ ト In the “Picture Book Related Book Ranking” (Figure 5), “Pokémon Sun & Moon Pokemon National Encyclopedia” won the first place in both fiscal years. From the second place onwards, all the books related to learning are ranked. In both fiscal years, “Teaching and Learning Mathematics Encyclopedia” was ranked third or higher. [Image 6
On the official page of Rakuten Books, you can also check the “Admission Entrance Fair”.
■ What is Rakuten Books? 天 https://books.rakuten.co.jp/
An online bookstore operated by Rakuten Inc. that has more than 4 million items, including books, magazines, DVDs, Blu-rays, CDs, and games. By purchasing from Rakuten Books, you can earn Rakuten Points and also use the points you earned when you paid. For about 700,000 items sold on Rakuten Books, we offer an “Asu Raku” service that will be delivered to customers the next day if you order in the morning. In addition, we carry out “All Items Free Shipping”, and you can order any product with free shipping.
■ What is “Rakuten Mama Wari”: https://event.rakuten.co.jp/family/ If you register your expected birth date or child’s birthday, you can receive discount coupons and various benefits that can be used with Rakuten Group. This is a free program for moms and dads who are pregnant or raising children. Depending on the age of the child, a free sample box is available every month, and bonuses such as point doubling campaigns exclusive to Mama Discount members can be received free of charge. We provide useful information for pre-mama and mothers raising children on their website and monthly e-mail magazine. (Note 1) Survey outline: “Questionnaire on parenting and books” for 622 Rakuten Mama Discount members
実 施 Conducted via internet survey. For the period from March 5, 2020 to March 9, 2020
独自 Independent tabulation based on answers.
(Note 2) Calculation method: Sold between January 1, 2019 and May 31, 2019 に Based on sales data of Rakuten Learning Book, Picture Book, and Picture Book Related Book to Rakuten Momma Discount members
(Note 3) Calculation method: From January 1, 2019 to March 31, 2019, from January 1, 2020 to March 10, 2020
に Based on sales data for Rakuten Mamawari members of sold “learning drills, problem books, and reference books”
(Note 4) Calculation method: From January 1, 2019 to March 31, 2019, from January 1, 2020 to March 10, 2020
独自 Independently compiled based on sales data of sold “books related to books” to Rakuten Momma Discount members.
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