Gradia Co., Ltd. More than 60% of 1,084 women in the first to third years of working life became members…
Gradia Co., Ltd.
More than 60% of 1,084 women in the first to third years of working life became members of the working life and answered, “Focus on skin care over makeup.” The admired same-generation talent is “Meiku Nagano” !! How to get transparent skin…?
Tomorrow and tomorrow. Beautiful is fun.
Gradia Co., Ltd. (Headquarters: Chuo-ku, Osaka, Representative Director: Keiichi Matsuo), which handles “HANATSUYU”, discusses “changing into a working adult” for women within the first three years of working adults. A survey was conducted.
Do you get up early, get up early, eat three meals a day, and live a healthy life?
Compared to when I was a student, I guess there are more people who have a regular life after becoming a member of society.
Along with that, some people may have changed their aesthetic sense … In addition, many people say, “I began to pay attention to clothes and make-up with my boss and client’s eyes in mind.”
Therefore, this time, Gladia Co., Ltd. (https://gladia.jp/), which handles the skin care brand “HANATSUYU” (https://gladia.jp/hanatsuyu), has been targeting women within the first to third years of working life, Of what changed as a member of society. ”
What has changed as a member of society? More than 60% of those who value skin care over makeup!
First, when asked, “What has changed in your life since you became a member of society?” The percentage of those who answered “Waking up early (49.9%)” was the highest, followed by “I stopped playing at night (28.4%)” and “I started eating rice well (13.3%).”
Responsibilities, relationships, and the use of time have changed significantly since you were a student.
Living a healthy life for adults is also one of their jobs.
Many people seem to have a regular life.
Next, when asked, “How has your aesthetics changed? (Multiple answers are possible)”, the percentage of those who answered, “I came to pay more attention to hairstyle and hair color (45.8%)” The next most common were “I came to be more careful about skin care (35.7%)”, “I stopped wearing mini skirts (29.6%)” and “Make thinner (22.6%)”. Many people are conscious of “dresses and hairstyles like working people” and take care of their appearance.
In addition, more than 30% of respondents answered that they have come to take care of skin care.
When asked, “Which is your focus, makeup or skin care?”, 60% answered “skin care (60.8%).”
It seems that many people value the importance of preparing the foundation with elaborate skin care rather than hiding with makeup. Thorough investigation of changes in makeup and skin care since becoming a member of society!
A working person whose life and consciousness have changed
significantly compared to when he was a student.
What are the changes in makeup and skin care products?
When asked, “Did you change your makeup supplies since becoming a member of society?”, More than half answered that they changed some (56.7%), followed by “No change (27.8%) “I changed everything (15.5%).”
Next, when asked, “Did you change your skin care products after becoming a member of society?”, The largest percentage of respondents answered “Some changes (53.6%)”, followed by “No change (24.6 %) “And” I changed everything (21.8%). ”
You may have reviewed makeup and skin care products and updated them to adult beauty.
When asked, “What kind of skin care product did you change? (Multiple answers possible)”, the highest percentage of respondents answered “emphasis on the ingredients that are included (44.6%)”, followed by “Higher They came to choose (34.7%), “buy and try a lot (31.0%)” and “buy what longed talents use (9.4%)”.
Many people have come to attach importance to “quality”, and some seem to stick to “amount”, which is one of the criteria for high quality.
■ Did you change as a member of society? Makeup / Skincare
・ “I used to buy at drugstores, but now I buy depacos” (20s / Tokyo) ・ “I have to keep my acne clean every day because stress has made my acne noticeable.” (20’s / Chiba)
・ “I reviewed it from my face wash so that it looks beautiful even in the makeup” (Chiba Prefecture, 20s)
What are the longing talents of women in the first to third years of working age?
In the questionnaire in the previous section, about 10% of the respondents answered that they “buy what longed talents use.” What kind of talent does a woman in the first to third years of working adults dream of and what kind of “skin” do they aim for? When asked, “Please tell me your favorite talent of the same age”, “Megu Nagano” “Yuko Shinki” “Minami Hamabe” “Kiyoshi Vegetables” “Tsubasa Honda” “Kanna Hashimoto” “Alice Hirose” ” Opinions such as “Mika Imada”, “Yui Shinkawa” and “Haruna Kawaguchi” were raised. Talents with impressive whitening, transparency and firm skin are lined up. I want to get skin like a young talent this season!
Aging care cosmetics recommended for adult women who have joined the adult community
“I became a member of society and began to care about skin care.” “I want to focus on skin care over makeup.”
Recommended for adult women who have joined the adult community is HANATSUYU (https://hanatsuyu.info/), which is sold by Gladia Inc. (https://gladia.jp/).
Have you ever heard the word “aging care”?
People in their 20s may think, “I have nothing to do with me.” However, aging care is not late no matter how old.
Aging care is not about using special ingredients or working specially on your skin.
Aging care is considered in the beauty industry as “care for your age.” In particular, in pre-aging care skin care, which is recommended for women in their 20s and 30s,
・ High moisturizing power
・ Contains nutrients that are easy on the skin
These two points are important.
“HANATSUYU”, which contains three major plant-derived beauty ingredients, ceramide, collagen and placenta, is a gentle skin care item that allows aging care even for sensitive skin because it is free of ethanol, paraben and mineral oil.
Keeps the skin moist with a combination of domestically produced green tea and cherry extract, which is also expected to have a whitening effect.
“HANATSUYU”, a botanical pattern designed on a white base and a stylish package, is a recommended skin care series for women who want to keep their care simple but polite.
If you want to be a member of society and focus on skin care rather than makeup, Please refer to it on Instagram as well.
Click here for Instagram account — https:
■ Gladia Co., Ltd .: https://gladia.jp/
■ TEL: 0120-500-040
■ Contact: https://gladia.jp/contact/
Survey overview: Survey on “What has changed as a working adult” [Survey Period] March 10, 2020 (Tue)-March 13, 2020 (Fri)
[Survey method] Internet survey
[Number of people surveyed] 1,084
[Survey Target] Women within 1-3 years of working adults
[Monitor provider] General Research
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