[Adidas Japan Ltd.]
Repeating change will bring about evolution. “OZWEEGO” born by mutation of a brand gene

Adidas Japan Ltd. Repeating change brings about evolution. “OZWEEGO” born by mutation of a brand gene 10 colors newly proliferated from Thursday, August 8, 2019 …………………………………………………………………………………………
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MOVIE: https://youtu.be/WlgkOM0qLN4 Adidas Japan Ltd. (Head office: Minato-ku, Tokyo, Representative director: Paul Hardisty) street sportswear brand “adidas Originals (Adidas Originals)” is a total of 10 models of “OZWEEGO (Oswego)” new color It will be released from Thursday, August 8, 2019. The new “OZWEEGO” first appeared in May 2019 and developed only in limited shops around the world. The development background is a “mutation” calculated by deliberately changing the design elements (genes) possessed by the brand, and brought innovation to the market as a completely new sneaker. Started campaign development with the tagline “POWERED BY THE PAST”. Four new creators GUCCIMAZE (Gucci Maze), PERIMETORON (Perimetron), Yukiko Yamazaki, Kentaro Okawara and a joint project “MUTATION (Mutation (mutation), which resonated with the message that the new color in July, when new colors are released, produce evolution) Start “). At the block party “MUTATION (mutation) @ atmos”, which was held as a showcase of GUCCIMAZE’s artworks, many customers came to see the new color launch. The “OZWEEGO” to be released on August 8 (Thu) will feature 10 colors with totally different expressions depending on the color, such as vivid orange, neon green, all white and black, and will also start developing the long-awaited women’s color.
■ What is the newly born “OZWEEGO (Ozwego)” born by mutation of a brand gene? It has been distinguished from adidas originals making things that have continued to show respect for the history by incorporating the latest technology while making use of the archives of the past for a long time, and “OZWEEGO (Ozuwego)” is a brand It was developed with the concept of “mutation” of the gene that it has. A design based on sampling based on Torsion Ozweego 3 (Torsion Ozwego Three), born in 1998, in all aspects now combining elements not present in the market, except adiPRENE (Adipurin) mounted on the EVA midsole. As birth. In addition, the tube connected from the laces to the heel expresses the high-tech feeling more deeply. A mesh upper with suede and TPU overlays combined with the predecessor Torsion Ozweego 3 Functional beauty as a running shoe is secured by light weight and comfort. Change is evolution. “OZWEEGO” is a pair that pushes the back of everyone who is willing to keep changing.
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■ The long-awaited Women’s Color comes up! Lineup of 10 colors including neon color, simple white and black color The “OZWEEGO” to be released this time will have a total of 10 colors, including a neon color that has been attracting attention as a trend color in 2019, a simple white that is easy to match with a wide variety of styling, and black. Women’s color also appears and adds a new look.
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■ Start summer campaign to get “OZWEEGO” in 2 cities of Tokyo and Osaka! Limited crane game appeared The adidas Originals will be able to challenge the products of OZWEEGO and OZWEEGO’s products and luxury prizes in the 90’s that resulted in the birth of OZWEEGO in two cities, Tokyo and Osaka, as a limited activation to commemorate the launch of the new colors of OZWEEGO. We plan to carry out “CRANE GAME CAMPAIGN”. During the period, customers who purchase adidas Originals products at ¥ 13,000 or more (excluding tax) will be given coins for enjoying a crane game containing luxury prizes. Please purchase Adidas Originals products and join Crane Games.
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Tokyo: 8/8 (Thu)-8/13 (Tue) / Osaka: 8/14 (Wed)-8/18 (Sun) Tokyo: YM Square Harajuku (4-31, Jingumae, Shibuya-ku, Tokyo) Osaka: LINE-UP STORE (Horie) (5-8 Horie, Nishi Ward, Osaka) The adidas Originals shop, Adidas Brand Core Store, atmos, KICK’S LAB., Billy’s ENT stores During the period, customers who purchase Adidas Originals products at eligible stores receive coins that can participate in the crane game held at the special event site (1 coin for purchases over ¥ 13,000 (excluding tax) and 2 coins for purchases over ¥ 25,000 (excluding tax).) Special adidas Originals teddy bears, OZWEEGO products, 90’s nostalgic goods from which OZWEEGO was born, and OZWEEGO special cans stickers, created in collaboration with the German high-class stuffed toy “Steiff”
■ List of major dealers (The part numbers differ depending on the store) Adidas Originals Flagship Store Tokyo Adidas Originals Shop Each Store Adidas Brand Core Store Shinjuku, Nagoya, Sendai, Ikebukuro, Osaka, Kyoto, Tsukuba, Hiroshima, Sannomiya Adidas Online Shop https://shop.adidas.jp/originals/ozweego/ ZOZOTOWN http://zozo.jp/shop/adidas/ adidas Online Shop Rakuten Market Store https://www.rakuten.ne.jp/gold/adidas/ adidas Online Shop Yahoo! Store https://shopping.geocities.jp/adidas/ ABC-MART GRAND STAGE each store https://www.abc-mart.com/grandstage/ ABC-MART stores https://www.abc-mart.net/shop/ atmos each store http://www.atmos-tokyo.com/ BILLY ’S ENT Stores https://www.billys-tokyo.net/shop/ LITTLE UNION TOKYO http://littleunion-tyo.com/ The SHEL’TTER TOKYO https://www.sheltter.jp/tokyo/ EDIFICE Shinjuku https://baycrews.jp/store/detail/0305 Isetan Shinjuku store https://www.isetan.mistore.jp/shinjuku.html KICK’S LAB. Https://store.kickslab.com/ mita sneakers http://www.mita-sneakers.co.jp/ Styles Daikanyama https://calif.cc/brand/styles/ UNDEFEATED.JP http://undefeated.jp/ UPTOWN Deluxe Fukuoka branch https://uptown-deluxe.com/
■ About the latest information of Adidas Originals Adidas Originals Official Website http://www.adidas.com/originals/ Adidas Originals Official Twitter http://twitter.com/adiOriginals_jp Adidas Originals Official Blog https://shop.adidas.jp/stores/ Adidas Japan Facebook page http://www.facebook.com/adidasJP/ Adidas Tokyo Instagram http://instagram.com/adidastokyo/
■ About adidas Originals (Adidas Originals) brand Street sportswear brand launched in 2001. The trefoil logo (three leaf logo), which was the company logo of “adidas” from 1972 to 1996, is a symbol mark, and while inheriting the history that Adidas has, to new models and collaboration products that reflect the current trends, It has evolved into a modern, sophisticated style and is expanding a wide range of items. (C) 2019 adidas Japan K. K. adidas and the Trefoil logo are registered trademarks of adidas. General customer inquiries Adidas Group Customer Service TEL: 0570-033-033 (except Saturdays, Sundays and holidays, 9:30 to 18:00)


For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000636.000003301.html https://prtimes.jp

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