[Trinpu International Japan Co., Ltd.]
“S by sloggi” is in mode! Collaboration with UK Central Saint Martins, which produces global designers in the Fall / Winter 2019 campaign
Triumph International Japan Ltd. “S by sloggi” is in mode further! Collaboration with UK Central Saint Martins, which produces global designers in the Fall / Winter 2019 campaign The new series “S by sloggi Substance” has been released at Isetan Shinjuku on August 7 (Wed). 8/21 (Wed.) Available at major department stores and official online stores nationwide ………………………………………………………………………………………… “A company that enhances individual confidence” Triumph International Japan Co., Ltd. (Head office: 5-6-4 Tsukiji, Chuo-ku, Tokyo; President and CEO: Vincent Neliers) delivers “the best feeling” In sloggi, we are developing a premium label “S by sloggi” for women with more fashion sensitivity. In the fall / winter season of 2019, a collaboration with the world’s top fashion design school, Central Saint Martins, has resulted in a more sophisticated and more realistic campaign that reverses the traditional premium lingerie practice. Expand. Starting with the launch of the Isetan Shinjuku store on August 7 (Wed), the new collection “S by sloggi Substance (S-by-Sloggy Substance)” will be released nationwide on August 21 (Wed), and the edge of the latest collection You will see a visual.
Big news from “S by sloggi” which attracts overwhelming support to fashion-conscious women! A campaign in collaboration with Central St. Martins, London’s fashion design school that produces a number of well-known designers, will be visible. With the idea of 12 students set out, the idea of the best premium lingerie was aimed at redefining the concept of the traditional premium lingerie with the unique mode world view that this brand has, with the ideas of the two well chosen. This concept is a method that has become commonplace in the modern day when SNS has become widespread, in which everything is expressed as a table without hiding in front of or behind the camera, and in a configuration that makes you feel dignified and does not apply filters. I have adopted. In addition, it follows the haiku that is Japanese culture and adds a story and depth that stimulates sensitivity to creatives. Fresh and diverse sensitivities and creativity of students leading the fashion world in the future The campaign contents finished in the expressed contents start on Wednesday, August 7 and, besides magazines and digital advertisements, from Shinjuku 7th Street Concourse for Shinjuku from Wednesday, August 7 to 13 (Tuesday) Develop traffic advertisements. Please pay attention to it!
S by sloggi Substance The philosophy of “S by sloggi” is always simple. The beauty of the minimal design details to be pursued in it lies in it. The new series “S by sloggi Substance” offers comfort and sophistication thanks to its mat nylon and a double-layered micro rayon with a fine texture on the skin side. Push up the plump bust with a thick cup to achieve a beautiful bust silhouette
, and the deep V cut has a refined impression
, and produces a stylish chest with a sense of omission at no pad
. And the shorts will feature all five types of Asymmetric detailing
Don’t miss the fresh talent that will lead the next generation fashion world! Developing campaign visuals in collaboration with Central Saint Martins in the United Kingdom in traffic advertisements, magazines, etc. The “EssVy” female image shown in coordination with fashion, or a genderless mood that transcends the boundaries of men’s and women’s, which has become mainstream in recent runways. 2019 Fall / Winter campaign visual and movie created in collaboration with the students of Central Saint Martins, UK, who can touch the forefront of fashion. In line with the campaign launch on August 7 (Wednesday), we will develop digital advertisements, traffic advertisements, magazine advertisements, etc.
■ Campaign information
S by sloggi taken in Japan and distributed by Fall / Winter 2019 catalog free of charge at stores! ~ Special mirrors for purchases over 10,000 yen (tax included) ~ The Fall / Winter 2019 catalog was produced by top creators in Japan. Furthermore, at each store arrival, a special mirror with logo will be presented to customers who have purchased S by sloggi products for 10,000 yen or more (tax included). As soon as possible! * The gift will end as soon as it is gone.
[S by Sloggi dealer list]
Isetan Shinjuku / Daimaru Sapporo / Nihonbashi Takashimaya / Nihonbashi Mitsukoshi Main Store / Ginza Mitsukoshi / Matsuya Ginza / Tamagawa Takashimaya / Seibu Ikebukuro Main Store / Sogo Yokohama Store / Yokohama Takashimaya / Sogo Chiba Store / Tsukasa Takashimaya / JR Nagoya Takashimaya / Hankyu Umeda Main Store / Hanshin Umeda Main Store / Takashimaya Osaka / Abeno Harukas Kintetsu Main Store / Daimaru Kobe Store / Sogo Hiroshima Store / Iwataya Main Store / ELLE SHOP / Slogy Official Online Store (in any order) * Sales items and release times may vary depending on the store.
For more information about this release(Japanese):