Columbia Sportswear Japan Co., Ltd. “THE LIFESTYLE STORE by Columbia” Opened on Friday, December 20, 2019
Columbia Sportswear Japan Co., Ltd.
“ THE LIFESTYLE STORE by Columbia ” opened on Friday, December 20, 2019 The third directly-managed store in the Harajuku area that offers carefully selected lifestyle items
“Columbia” (Columbia Sportswear Japan Co., Ltd., 6-27-30 Shinjuku, Shinjuku-ku 6-7-30 7F, Representative: Massimo Razzari) has been providing “Columbia Harajuku”, “ The third store in the Harajuku area following “COLUMBIA BLACK LABEL STORE” will open “THE LIFESTYLE STORE by Columbia” (6-13 Jingumae, Shibuya-ku, Tokyo) on December 20, 2019. “THE LIFESTYLE STORE by Columbia” is an urban collection that incorporates the functionality cultivated in the outdoors into urban dwellers, an iconic collection that updated the classic items of Columbia in the 80s and 90s, and daily use It is a new type of store that develops carefully selected lifestyle items such as footwear that is optimal for fashion and the shoe brand “SOREL” that combines fashion and functionality.
The interior of the store is unified with a mortar interior that has an urban and cool atmosphere to express the concept color “stone”. The color of each store is expressed by the colors of “Blue” from Columbia Harajuku, “Black” from COLUMBIA BLACK LABEL STORE, and “Stone” from the new store.
The newly opened “THE LIFESTYLE STORE by Columbia” is the third shop in the Harajuku area where people with high information sensitivity gather to actively communicate the culture and message of the Columbia brand and answer a wider range of customer needs. I will continue. [Image
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