Samlite Co., Ltd. Frontier Management cooperates with Samlight to establish the management-oriented information media “Frontier Eyes Online”. Providing high-quality professional information with high freshness to increase awareness and acquire pros
Frontier Management collaborated with Samlight to launch Frontier Eyes Online, a management information media. Providing high-quality professional information with high freshness to increase awareness and acquire prospects
Aiming to contribute to improving management decisions and business skills of readers with high-quality management information, with editors in charge of editorial experience
Frontier Management Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Directors: Shoichiro Onishi and Masahiro Matsuoka; hereinafter “Frontier Management”) has become a wholly owned subsidiary of Asahi Shimbun Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Satoshi Ikedo; hereinafter, “Samlite”), and started the establishment and operation of the owned media “Frontier Eyes Online” and SNS accounts. Was.
■ Background of content marketing promotion
Frontier Management, a company engaged in management consulting and M & A advisory, has been providing marketplaces to stakeholders through the magazine “FRONTIER EYES” (published four times a year,
approximately 17,000 copies), the newsletter “Industry Research Newsletter”, and e-mail magazine. We have provided the latest information such as trends, consulting cases, and M & A topics. In February 2020, Frontier Management will provide in-house expertise in a more fresh state in response to the shift of many information media from paper media to electronic media, Launched a new owned media “Frontier Eyes Online” and a Twitter account to help the business. From the planning of this initiative, we want to know management information by creating high-quality articles, constructing and operating an easy-to-read website, attracting customers effectively, and working with Samurai, who have a proven track record in launching and operating owned media. I intend to have many people become readers.
One of the major features of Frontier Eyes Online is that under the supervision and review of the editor-in-chief who has been a reporter at the Asahi Shimbun, active consultants and experts in various fields at Frontier Management can manage and manage your business. Providing high-quality content related to business.
Through these initiatives, Frontier Management contributes to the value of stakeholders by using management information from a variety of internal experts to help guide readers in making business decisions and improve business skills. At the same time, we will work to raise corporate awareness, acquire new prospects, and strengthen
relationships with customers, leading to continuous improvement in business results.
■ Overview of owned media and Twitter accounts
[Table 3: https://prtimes.jp/data/corp/11519/table/66_1.jpg“>
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