JTB Co., Ltd. JTB EVP challenged as the “third founding” for sustainable growth of people and companies. N ew service “flappi” will be available in the spring of 2020!

JTB Corporation
JTB EVP challenged as “third founding” for sustainable growth of people and companies. New service “flappi” will be offered in the spring of 2020!

JTB Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director, President and Executive Officer: Hiroyuki Takahashi, hereinafter referred to as JTB) works on “JTB EVP” as a solution that embodies the “third founding” * that the JTB Group aims to achieve . In addition, as a core service, JTB Benefit Co., Ltd. (Headquarters: Koto-ku, Tokyo, President & CEO: Ichiro Nakamura / hereinafter referred to as JTB Benefit) will provide a new service “flappi”. It will start in the spring of 2020.
In recent years, digitalization and lifestyle diversification have progressed, and the relationship between companies and employees is changing drastically. A paradigm shift is taking place from the relationship of “Corporate Selects Employees” to the Relationship of “Employee Selects Employees”, and the key to sustainable corporate growth is how to raise employee engagement levels It depends on. Amid such changes, “Providing Value for Employees”, or “Employee Value Proposition” (EVP), has become an important management issue for many companies.
JTB EVP contributes to strengthening the relationship between corporate customers and their employees that JTB has cultivated as a “survey analysis function” that visualizes issues, a “consulting function” that extracts issues, proposes measures, and verifies the effects. This is a solution model that solves the management issues of companies by providing “measure provision functions” that provide services, and providing these functions as a series of loops. The new service flappi has realized the visualization of individual employees’ characteristics and values, as well as the visualization of organizational issues, and has a recommendation function for support and solution measures for each. Employees and organizations can be led to sustainable growth by recommending individual support measures that meet the diverse values ​​of each employee and organizational measures that take advantage of employee diversity and autonomy.
SIGMAXIS, a consulting company with a wide track record in digital transformation of companies, innovation of human resources and organizations, and new business development in the development and service provision of flappi (Headquarters: Minato-ku, Tokyo, President: Strategic alliance with Tomimura Ryuichi / hereafter Sigmax) and GLOBIS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Yoshito Hori / hereafter GLOBIS), which has many leader development achievements and specialized knowledge in organizational development I did it. In addition, Sigmaxis has invested in JTB Benefits. Both companies will be involved in business strategy formulation, service development and operation as core partners of this service, and at the same time will work together to continuously improve service value in response to environmental changes.
JTB aims to realize a prosperous society where employees and companies are connected by supporting the growth of a supple and sustainable company where workers continue to shine autonomously and the power of shining people gather.
* “Third Founding”:
Although it is based on the traditional business model of ticket sales in the “founding period” and package travel sales in the “second founding”, all “people”, “things”, and “information” intersect, not just travel. Transform into a “solution model” that provides JTB’s unique solutions to solve issues faced by individuals, corporations, society, and the country through the creation of “exchange”
■ About flappi
“Service name / logo”
[Image 1

[Thoughts in the service name]
It means I (I) flapping (FLAP). coined flap + i.
[Thoughts in design]
Expressing the growth and flapping with two wings, an individual and a company. The growth of each individual person and company step by step included the meaning of giving birth to a lasting big growth (butterfly effect).
“What is flappi?”
In addition to employee personnel data, ability / qualification data, and other personal data such as values ​​and lifestyles, action data is collected from the usage status of various linked services, and analyzed using AI. By providing recommendations (recommended) for a variety of services tailored to each and every employee, we support employees to work lively and lead a fulfilling life. At the same time, we will identify organizational issues through data visualization and provide solutions to support the sustainable growth of employees and organizations from both sides.
“What flappi aims for”
The human resources required in the future are “human resources that are self-aware, grow and create themselves”. I would like to support the creation of an organization where such “autonomous creation-type human resources” can work vigorously —- flappi development started from that thought. The goal is to create an environment where employees are encouraged by intrinsic motivation to take action and grow on their own. flappi collects a variety of information and behavioral data for each employee and analyzes them with AI, etc., to provide appropriate feedback and recommendations to each individual and encourage employees to take voluntary actions. We support not only growth in work but also fulfilling life. At the same time, by identifying the issues of the organization from the visualized data and providing solutions to them, we support the growth of the enterprise from both human resources and organization.
[Image 2

“Features of flappi”
1. Centralized management with easy-to-understand and multifaceted visualization of issues of “individual employees & organizations” 2. Collective provision from appropriate service recommendation to “individual employee & organization” based on data to service usage 3. Improve recommendation accuracy by collecting service usage results and analyzing with AI etc.
4. Fostering intrinsic motivation (will), supporting the development of autonomous human resources and the sustainable growth of
5. Reveal organizational issues from the visualized data and provide solutions
■ About alliance partners of flappi
The more services available to employees via flappi, the more valuable EVP will be. We are looking for participation as an alliance partner of service providers aiming to contribute to the growth and personal life of individuals working in the company by linking services with flappi.
■ Service Introduction Homepage

○ JTB Corporation
[Location]: 2-3-11 Higashishinagawa, Shinagawa-ku, Tokyo
[Representative]: Representative Director, President and Executive Officer Hiroyuki Takahashi
[Establishment date]: November 12, 1963
[Business description]: Travel industry, tourism area development and business related to travel and tourism facilities
[URL]: https://www.jtb.co.jp/
〇 JTB Benefit Co., Ltd.
[Location]: Next Floor Fukagawa Building 6F, 2-7-6 Fukagawa, Koto-ku, Tokyo [Representative]: Ichiro Nakamura, Representative Director and President [Establishment date]: February 10, 2000
[Business description]: Welfare service, health support service, life support service, etc.
[URL]: https://company.jtb-benefit.co.jp/
〇 Sigmaxis Inc.
[Location]: Toranomon Towers Office 9F, 4-1-28 Toranomon, Minato-ku, Tokyo [Representative]: President and CEO Ryuichi Tomimura
[Establishment date]: May 9, 2008
[Business description]: Providing consulting services to support corporate digital transformation, new business development, business investment and management, etc.
[URL]: https://www.sigmaxyz.com/
* GLOBIS Co., Ltd.
[Location]: Sumitomo Real Estate Kojimachi Building, 5-1 Nibancho, Chiyoda-ku, Tokyo
[Representative]: Representative Yoshito Hori
[Date of establishment]: August 1992
[Business description]: GLOBIS Management School, GLOBIS Executive School, GLOBIS Corporate Education, Publishing / Electronic
Publishing, GLOBIS Knowledge, etc.
[URL]: https://www.globis.co.jp/
[Contact for general customers]
JTB Benefit Corporate Planning Department TEL: 03-5245-7503 (Weekdays 10: 00-17: 00)

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