[Sanei] “Golf supplements” that help improve golf skills have exceeded 3 million PV per month! In the future, we will develop business in earnest as Internet advertising and SNS advertising media.
Sanei “Golf supplements” that help improve golf skills have exceeded 3 million PV per month! In the future, we will develop business in earnest as Internet advertising and SNS advertising media. Sanei Co., Ltd., which publishes and sells magazines and books (Headquarters: Shinjuku-ku, Tokyo, President: Kunihisa Hoshino, hereinafter “San-ei”) and Showcase Co., Ltd. (hereinafter “Showcase”) (Minato-ku, Tokyo) “Golf supplement” jointly run by President & CEO: Toyoshi Nagata) exceeded 3 million PV per month. We will acquire readers with high purchasing power as media to help improve golf skills, and in the future, we will develop business in earnest as Internet advertising and SNS advertising media. [Image 1
■ About Golf Supplement (https://golfsapuri.com/) Golf Supplement is a web media jointly operated by Sanei Co., Ltd., which publishes and sells magazines and books, and Showcase Co., Ltd. Based on the concept of “Effective for golf every day,” we will deliver content such as “gear”, “technique” and “practice method” of golf. Articles started to be distributed from May 2019 to “Sponavi DO”, the sports content corner of Sports Navi. We are also preparing to subscribe to the news app SmartNews. (Article distribution to SmartNews will be available from the end of 2018). The monthly access to 3 million PV (including external distribution) has been steadily increasing. [Image 2
■ About users Users expect an average score of 80% or less to be 22%, 90 to be 37%, 100 to be 27%, 111 or more to be 12%, and 2% before debut. As for round frequency, 11% or more once a week, 15% three times a month, 27% twice a month, 28% once a month, 18% several times a year, 2% before debut . Going forward, we will continue to provide the latest information on golf and solutions suitable for users with various golf problems. [Image 3
■ Development utilizing user data Showcase, which provides a website optimization service, delivers user-optimized content distribution by analyzing user data such as chatbots. Advertisement delivery Gear manufacturers and golf-related companies can also deliver advertisements according to the user’s “skills”, “worries”, and “issues”. The plan is to build a new media platform that combines the use of big data related to web marketing and AI (artificial intelligence) analysis know-how accumulated by showcases and the content of Sanei’s “GOLF TODAY”.
■ About the showcase Business centered on three pillars: the Fintech & cloud marketing business centered on the provision of cloud-type web marketing support services, the advertising distribution service business centered on SNS and video, and the media platform business utilizing big data related to web marketing Is deployed. Company URL: https://www.showcase-tv.com
■ About Sanei Created media centered on magazines for over 70 years since the publication of Motor Fan. A media management company that publishes magazines of a wide range of genres, such as fashion magazines “FUDGE”, “GO OUT”, and golf magazine “GOLF TODAY”, centering on magazines related to automobiles and motor sports. We are developing a wide range of businesses, focusing on the operation cooperation of “Tokyo Auto Salon”, the world’s largest custom car show, information dissemination using e-books and the Internet, and video distribution. Company URL: https://www.sun-a.com
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