Opt Holding Co., Ltd. Three employees of “Optech Tokyo 2019”
Opt Holding Co., Ltd.
At “ Adtech Tokyo 2019 ”, our three employees will be on stage ……………………………………………………………………………………………
Our executive officer Kayo Enomoto and SNS consultant Naomi Kannozawa at Asia’s largest advertising and marketing conference “Adtech Tokyo 2019 (* 1)” held from November 27 (Wednesday) to 28 (Thursday) Executive Specialist Tomoyuki Suzuki will be on stage.
・ Future business (official session) that aims to make money other than advertising
Kayo Enomoto Executive Officer
・ U30 talks about next-generation work style (official session) Naomi Kanosawa / Social Media Marketing Department SNS Consultant ・ Are you able to propose a true DX? 60 minutes to redefine the marketing agency required in the after-digital era (lunch seminar) Tomoyuki Suzuki / Executive Specialist Strategist and Marketing Strategy Department
Details are listed below.
If you come to Adtech Tokyo, please participate in this session.
■ Future business that aims to make money other than advertising Date and time: Wednesday, November 27 14: 55-15: 45 / Venue: PD3 With the advancement of marketing, the areas required of advertising agencies, centering on “strategy”, “creative”, and “data”, are rapidly expanding. However, there are many scenes that are difficult to achieve with conventional compensation design and decision-making flow, and we are entering a period of change that requires a review of the mechanism. The forefront members in this revolutionary period will realize how to maximize customer value in the future based on the themes of “relationship between customers and agents”, “redefinition of compensation design” and “intermediate value unique to agents”. Discuss what should be done.
Executive Officer In charge of Account Area
Joined Opt in 2007, focusing on direct promotion support,
Promote overall optimal integrated management from inflow measures to site improvements and CRM measures. Established account planning, communication design, and creative departments in the branding domain starting in digital in 2015. Appointed Opt Executive Officer from April.
■ U30’s next generation work style
Date and time: Thursday, November 28 15: 50-16: 40 / Venue: ST4 Details of the session will be posted on the Adtech Tokyo website at a later date.
Social Media Marketing Department SNS Consultant
After joining Opt, he worked as an SNS consultant to support the use of SNS by various companies.
As a writer for opt’s owned media “kakeru”, he wrote articles on how to use SNS and Instagram marketing for young people. He also has coverage from various media (newspapers, TV, magazines, etc.). He is also active as a freelance photographer, and has expanded his range of work, such as seminar lecturers such as smartphone
photography, and photo spot development, in a form derived from photography work.
■ Are you able to propose a true DX properly? 60 minutes to redefine the marketing agency required in the after-digital era
Date: November 28 (Thursday) 11: 30-12: 30 / Lunch Seminar sponsored by Japan HP After the digital screams, the idea of D2C appeared, and marketers who challenge the era of drastic change. On the other hand, marketing agency where digital and physical exist separately. The current situation is that people are biased to either side and have little cross-sectional experience. How can we survive this era? 60 minutes to discuss this theme with lunch with all agencies and digital marketing suppliers who are thinking about the after-digital era.
Executive Specialist Strategist and Marketing Strategy Department Manager Engaged in marketing support for clients as a strategic planner for an advertising company, with strength in building strategies that utilize brand assets. Joined Opt in 2016. Activities under the theme of strategies that support the realization of CSV / category innovation. Appointed an executive specialist in 2019.
* 1 About Adtech Tokyo
Adtech is the largest international marketing conference in Asia, bringing together marketers of various genres including advertisers, agencies, solution providers, and media. Adtech Tokyo will celebrate its 11th year in 2019. Last year, conference visitors and overseas visitors recorded record highs. In addition to ad technology, it also includes marketing management related to it and always delivers cutting-edge information.
[About Opt Co., Ltd.]
Opt is an “Innovation Agency” that realizes the future of individual customers based on digital marketing. We will innovate our business and create new value while running in parallel with our corporate vision and mission for sustainable growth. Each one will pursue the ideal of “being a sincere ambition” and become a growth engine that enriches people and society.
Date of establishment: April 1, 2015
Capital: 100 million yen (as of the end of December 2018)
Name of representative: Daisuke Kanazawa, President and CEO
Head office location: Tokyu Bancho Building, 6th Yonbancho, Chiyoda-ku, Tokyo Business description: Marketing business
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