Recruit Co., Ltd. press release (2024.09.26) Recruit Co., Ltd. A very popular sauna! What do you eat after you’re “set up”? Ranking of “What you want to eat/drink after sauna” selected by sauna lovers Report on the “Trend Roundtable” held by “Hot Pepper Gourmet Restaurant Research Institute”
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Institute,” gathers dining professionals and holds a “Trend Roundtable Discussion” to present dining trends. We are holding a meeting. This time, we will report on the results of a questionnaire survey conducted among 1,035 men and women in their 20s to 60s regarding eating and drinking after sauna. ■“Sauna lover” accounts for 30.2% of the total, especially among men in their 20s and 30s. When asked, “Do you like saunas?”, 30.2% of respondents answered “I like saunas”. In particular, more than 40% of men in their 20s and 30s said they liked it, with the highest rate being among men in their 20s (46.4%). Among women overall, 22.6% said they liked it, and the results were particularly high among those in their 20s (32.1%). Q. Do you like saunas? (single answer)
https://prcdn.freetls.fastly.net/release_image/11414/2739/11414-2739-e0d2d858e56c1260668de10e460024fd-1358×816.png *“Like/total” is the total of “like very much” and “like” ■Ramen is the No. 1 food for sauna lovers that they want to eat after sauna When it comes to the characteristics of what sauna lovers choose to eat after sauna, the top choices are “cold food” (52.4%), “healthy food” (17.3%), and “salty food” (16.3%). In terms of specific menu items, “Ramen” (27.6%) ranked first. In terms of “cold food,” 2nd place “Zaru soba” (24.1%) and 4th place “hiyashi chuka” (21.0%) entered the top 10.
https://prcdn.freetls.fastly.net/release_image/11414/2739/11414-2739-94acf0805809203fb4a5df2f0749e361-1168×1122.png *”Characteristics of what sauna lovers choose to eat after sauna” is calculated from n=313 who answered “I like it very much” or “I like it” to the question “Do you like saunas?” (multiple answers) *”Menu that sauna lovers choose after going to the sauna” is based on 313 people who answered “I like it very much” or “I like it” to the question “Do you like saunas?” To the question “Do you feel like eating anything?”, a total of n=290 selected answers other than “I don’t feel like eating anything after sauna” (multiple answers). *Choices presented in “Characteristics of what you want to eat after sauna”: sour, spicy, salty, bitter, sweet, high calorie, healthy, high in carbohydrates, protein, greasy Food, Hot food, Cold food, Room temperature food, Other (free answer), I don’t know, I don’t feel like eating anything after sauna. *Choices presented in “Menu you want to eat after sauna”: curry rice, Indian curry, cutlet curry, sushi, sashimi, miso soup, katsudon, tempura bowl, oyakodon, beef bowl, seafood bowl, egg-cooked rice, rice, rice ball, Japanese set meal, fried chicken, fries, pork cutlet, shabu-shabu, ginger grill, fried shrimp, ramen, gyoza, shumai, mapo tofu, sweet and sour pork, spaghetti, pizza, hamburger, hot dog, BLT sandwich, omelet rice, yakiniku, beef tongue, steak , hamburgers, yakitori, hotpots (motsu nabe, chanko nabe, etc.), udon, curry udon, warm soba, zaru soba, hiyashi chuka, salad chicken, salad, and others (free answer) ■Commentary from a researcher at “Hot Pepper Gourmet Restaurant Research Institute” After sauna, high calorie menus are also ±0!? Hearty menus tend to be popular Saunas have been creating a boom in recent years. Nowadays, many people, both men and women, have made going to the sauna a hobby. We did some research to find out what people like to eat after sweating profusely in the sauna and getting “set up.” What kind of food do you want to eat? In response to this question, the popular features were “cold items” and “healthy items,” but when it came to specific menu items, there were more hearty items such as “ramen,” “yakiniku,” “deep-fried chicken,” and “katsudon.” It was popular. In the sauna, I lose water and lose weight, and I feel refreshed, so maybe I’m thinking that even if I eat a heavy meal that I usually avoid, I’ll still get 0% off. yeah. Image
URL: https://prcdn.freetls.fastly.net/release_image/11414/2739/11414-2739-50e73ededd664cfb2e57ccc1f4f6b453-342×340.png “Hot Pepper Gourmet Restaurant Research Institute” Researcher Naoki Tanaka ■The ranking of “What to drink after sauna” is full of classic faces In the ranking of “things you want to drink after sauna,” “water/mineral water” (43.1%) was ranked first. In addition, “coffee milk” (24.3%) and “milk” (15.0%), which are popular drinks after a bath, ranked 3rd and 8th, respectively. “Sports drinks” (21.1%) and “barley tea” (19.8%), which are essential during hot weather, also came in 4th and 5th place. Other than that, 2nd place “Draft beer” (34.5%), 6th place “Carbonated water” (18.8%), 7th place “Cola” (18.2%), 8th place “Ramune” (15.0%), 10th place “Cider” (14.1%), and carbonated drinks dominated the ranking.
https://prcdn.freetls.fastly.net/release_image/11414/2739/11414-2739-8b5ed1180bcafa8375f0a325c3ee2334-592×1078.png *”What sauna lovers like to drink after sauna” is calculated from n=313 who answered “I like it very much” or “I like it” to the question “Do you like saunas?” (multiple answers) *Suggested options: water/mineral water, carbonated water, sports drink, vegetable juice, fruit juice, Oropo (drink containing Oronamin C and Pocari Sweat), energy drink, protein drink, vinegar drink (carbonated apple cider vinegar) ), soy milk, milk, coffee milk, fruit milk, barley tea, oolong tea, green tea, teas other than the above, cola, cider, ramune, carbonated drinks other than the above, coffee, coffee drinks such as cappuccino, shakes/smoothies, cream soda , coffee float, cola float, cream melon soda, draft beer/beer, Highball, hoppy, lemon sour, other sours, chuhai, sake, shochu, plum wine, wine, sangria, whiskey/brandy, cocktails, other (free answer), I don’t know, I don’t feel like drinking anything after the sauna ■What is the “Hot Pepper Gourmet Restaurant Research Institute” trend roundtable? A roundtable discussion by Recruit’s group of dining out professionals who announce the trending dining out trends each season. We will discuss the “real life of eating out” through questionnaire surveys and listening to “real voices” from the restaurant scene. Members include researchers from the Hot Pepper Gourmet Restaurant Research Institute, which digitizes and visualizes food and beverage trends, as well as specialists in various fields such as women’s trends and luxury restaurant trends. [Summary of survey] ■Survey period: March 15, 2024 (Friday) to March 16, 2024 (Saturday) ■Research method: Internet research ■Survey target: Men and women in their 20s to 60s nationwide (registered monitors of Macromill Co., Ltd.) ■Number of valid responses: 1,035 (517 for men, 518 for women) ▼About recruitment https://www.recruit.co.jp/ ▼Contact information regarding this matter
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