Cross Media Group Co., Ltd. (2024.09.27) Cross Media Group Co., Ltd. Surprisingly I don’t know! The reason why 1 dollar = 140 yen. A new book that explains the economy through the Japanese yen, “Big Mac and the development of the weak yen,” is on sale today! I can’t listen to it now… about money and the economy. Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa), which mainly publishes business books and practical books, will publish the book “Big Mac and the Weak Yen” on September 27, 2024. ” will be published. This book provides an easy-to-understand explanation of “money” and “economy” using everyday examples. The author is Toru Sasaki, who worked as a foreign exchange strategist at the Bank of Japan and foreign financial institutions, and is trusted not only by domestic but also overseas financial professionals. Using the example of a Big Mac, which has a price difference between regular stores and urban stores in Japan, we will explain the price difference in countries around the world to help you understand how money and the economy work. With easy-to-understand explanations that even elementary school students can understand, this book is especially aimed at those who want to learn the basics of money and economics.
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URL: https://prcdn.freetls.fastly.net/release_image/80658/663/80658-663-bb09a09a2cfa6721a0680a80f8de443f-3900×3833.jpg In recent years, we have been hearing more and more about the price of Big Macs and the depreciation of the yen on the Internet and TV. Big Mac prices can also vary by city. By understanding this, you can learn about familiar money and economic mechanisms. This book also coverswhich are also referred to in the investment world. Using the “Big Mac Index” as a hint, we provide an easy-to-understand
explanation of the costs required to make a Big Mac . Costs can be broadly classified into five categories. [Cost 1.] Material cost To make a Big Mac, you need various ingredients such as bread, hamburger, cheese, pickles, onions, and lettuce. Money is required to purchase these materials. [Cost 2.] Personnel costs The salaries of employees working at McDonald’s also affect the price of a Big Mac. We need to pay salaries to many people, including those who work in the shops and those who buy meat and vegetables in bulk at the headquarters. [Cost 3.] Equipment cost There are also expenses such as the machine to bake the Big Mac and the store’s utility costs. If electricity and gas prices rise, the price of a Big Mac will naturally be affected. [Cost 4.] Land and construction costs You will also need to pay rent for the land on which the McDonald’s store is built and pay the carpenter to build the store. These costs tend to be high, especially in urban areas. [Cost 5.] Profit dividend McDonald’s is a stock company, and “dividends”, which pass a portion of profits to investors (shareholders), are also important. Successful business operations and profits are the factors that support dividends to shareholders.
https://prcdn.freetls.fastly.net/release_image/80658/663/80658-663-36b509ce5d315512c5d81553f17a8f0f-3443×2471.jpg The reason behind the rise in the price of Big Mac is the rise in material costs, labor costs, and utility costs. Big Mac prices are also higher, especially in urban areas, where these costs are higher than in other areas. You can see that the accumulation of these costs has a major impact on the price of the product . This book uses illustrations to explain how “money” and “economy” work through the Big Mac. This book is aimed at people who want to understand the flow of money and economic movements in their daily lives, and has content that even elementary school students can enjoy learning. PIVOT video starring the author has become a hot topic with over 1.3 million views! On YouTube’s “PIVOT Official Channel,” the author of this book, Toru Sasaki, a “foreign exchange professional” who has been active in the foreign exchange market for many years, explains in detail the background of foreign exchange rates and the depreciation of the yen. Mr. Sasaki has worked at the Bank of Japan and JP Morgan, and is currently working as the Chief Strategist of Fukuoka Financial Group. The video explains the causes of the yen’s depreciation and its impact on the Japanese economy, and this book summarizes the topics that have become a topic in an easier-to-understand manner with illustrations. “[Reason for the yen’s depreciation compared to when it was 360 yen to the dollar] The No. 1 foreign exchange strategist completely dissects the mechanism of the historical depreciation of the yen” Table of Contents Chapter 1: Big Mac and the Japanese and world economy Chapter 2: Understand the foreign exchange market Chapter 3 Until a weak circle is formed Chapter 4 What should I do about investing? Chapter 5 Japan’s reflection and future learned from the lost 30 years Author information Toru Sasaki Fukuoka Financial Group Chief Strategist After graduating from the English Department of the Faculty of Foreign Studies at Sophia University in 1992, he joined the Bank of Japan. After working in the Research and Statistics Bureau and the Sapporo Branch, he was assigned to the International Bureau (at that time) Foreign Exchange Division from 1994 to 1997. In addition to market research and analysis, he is also in charge of foreign exchange market intervention. After working at the Examination Bureau, he was assigned to the New York office in July 2000, where he exchanged information with the Federal Reserve Bank of New York and other U.S. authorities, and collected, researched, and analyzed information on the New York market in general, including the foreign exchange market. in charge. In April 2003, joined JPMorgan Chase Bank as Chief FX Strategist. June 2009: Head of Bond Exchange Research Department, May 2010: Managing Director, June 2015: Head of Market Research
Headquarters. For over 20 years, he has been responsible for creating JP Morgan’s official yen market forecasts worldwide. Current position from December 2023. Ranked No. 1 in Nikkei Veritas Foreign Exchange Analyst Ranking for 4 consecutive years from 2016 and 2018 to 2021. Ranked 1st in Institutional Investors Magazine Japan Exchange Analyst Ranking in 2019 and 2020. In March 2024, served as a member of the Ministry of Finance’s “Balance of Payments Council”. His books include “A Strong Yen in a Weak Japan” (Nihon Keizai Shimbun, 2011) and “Does Inflation Really Increase Our Income? (Diamond Inc., 2013). Book information “Big Mac and the creation of a weak yen”
https://prcdn.freetls.fastly.net/release_image/80658/663/80658-663-42d0e752f32058455075e6b53c989210-1537×2222.jpg Author: Toru Sasaki List price: 1,580 yen (1,738 yen tax) Format: 46 format / 224 pages ISBN: 978-4-295-41017-1 Publisher: Cross Media Publishing Co., Ltd. (Cross Media Group Co., Ltd.) Release date: September 27, 2024 ◆Related URL
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