[Kose Co., Ltd.] Brand muses Tzuyu (TWICE) and Hokuto Yoshino (THE RAMPAGE) appear! New WEBCM “Nemma Fake Liquid” version released from October 3rd (Thursday)
Kose Co., Ltd. Press release: October 3, 2024 Brand muses Tzuyu (TWICE) and Hokuto Yoshino (THE RAMPAGE) appear! New WEBCM “Nemma Fake Liquid” version released from October 3rd (Thursday) The long-awaited “mucosal colored liquid” is now available from the popular “Nemma Fake Rouge”! Brings out a fresh, thick luster and natural complexion. Pay attention to the “fascinating lips” with a mucous membrane color that shows off their lustrous expression. Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Kobayashi) has sold a total of 1.6 million units (*1) of its new product “Visee” since its launch in May last year. The long-awaited liquid type “Nemma Fake Liquid” from “Nemma Fake Rouge” will be released on October 16th (Wednesday). In conjunction with this, a new WEBCM “Nemma Fake Liquid” featuring brand muses Tzuyu (TWICE) and Hokuto Yoshino (THE RAMPAGE) will be released from October 3rd (Thursday). (WEBCM main video: https://youtu.be/i8wa3J67hBY
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-2989beb12b0fa712f4c33f928d49246f-1421×797.png To commemorate the release of this product, “Visse” official We will carry out a campaign to publish “edition”. If you reach 5,000 reposts or retweets each, you will be able to watch the continuation of Tzuyu’s and Hokuto Yoshino’s videos. Furthermore, for those who follow Official X and participate in this campaign, 5 people will be entered into a lottery to win a new product set. *1: Total domestic shipments (May 16, 2023 to July 31, 2024), according to our research. *Use of materials other than WEBCM introduction and secondary use are prohibited. *When you have decided on publication, airing, etc., please contact the PR office. ■New WEBCM project overview “Visse Nenemaku Fake Liquid”, which will be released on October 16th (Wednesday), is a liquid rouge with a plump, thick gloss that will give you voluminous lips with just one swipe. We are particular about a color lineup that allows anyone to feel “like their own
complexion,” a fresh, non-sticky feel, a translucent shine that resembles the surface of sparkling water, and long-lasting color. The new WEBCM features TWICE’s Tzuyu, who has been appointed as the brand muse since October 2022, with the hope that more people will know about the appeal of new products and enjoy the latest makeup regardless of gender. And Hokuto Yoshino of THE RAMPAGE continues to appear. In the translucent world of swaying lace, the liquid creates a natural complexion and a highly transparent gloss that resembles the surface of sparkling water, further bringing out the charm hidden in the two’s beautiful lips. In the scene where they apply liquid to their lower lips while looking at the camera, their moist lips create a “glossy expression” for the two of them. Also, during the shoot, she showed off a variety of expressions, including an ennui
expression, a soft and relaxed expression, and a beautiful expression. You can see the brand’s world view and the beauty of the glossy liquid expressed by these two people with an overwhelming presence. Please take a look at the delicate movements of the mouth that the two pursued, and the “fascinating lips” that make you want to touch them. *Depends on makeup effect
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-833e9840d5888138c2cf2dc879c71242-1334×758.jpg ■New WEBCM overview ・Title: “Nemma Fake Liquid” edition (15 seconds) ・Cast: Tzuyu (TWICE), Hokuto Yoshino (THE RAMPAGE) ・Distribution start: October 3, 2024 (Thursday) ・WEB video main video:
https://youtu.be/i8wa3J67hBY ・Making video:
https://youtu.be/g1b2YZNfLAU ■Photography episode Tzuyu appeared in a transparent sheer shirt. Once filming began, the director’s detailed requests such as line phrasing and lip movements were met one after another, and the filming proceeded smoothly. In a highly difficult scene where you slide the liquid onto your lips while looking at the camera without looking at your hands, the angle of your neck, cool facial expressions, etc. can be seen through the screen to bring out the “gloss of the liquid” that highlights your beautiful lips. I was creating a world view while consulting with the director so that I could express it to the fullest. It was very impressive to see how earnestly he practiced his hand and mouth movements until just before filming began. When the filming was finished, Tzuyu greeted everyone in Japanese, saying, “Thank you very much!”, made eye contact with all the staff, waved lightly, and left the scene. Mr. Yoshino appeared in a glossy pink shirt. Even the staff behind the monitor were mesmerized by her white skin that seemed to be emitting light from within and her glossy, beautiful lips covered in Nemmac Fake Liquid. In the scene where she applies liquid to her lips while looking at the camera without looking at her hands, she researches how to apply the liquid and shows off various expressions such as soft expressions, cool expressions, and sideways glances through improvisation. When the tip came off her lips and she got some e-liquid on her face, she couldn’t help but smile and show off her playful side. I was very impressed by his positive attitude, as he checked the monitor with a serious expression and instantly responded to the director’s additional requests.
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https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-30278ce7032e79e4c592592ce78f6ba7-1090×1228.png During this shoot, we also shot a special video titled “Which one are you in the mood for today?” which will be released on the official “Vise” SNS and the special site for this product. In the video, Tzuyu and Yoshino hold the products in their hands and ask the viewer on the other side of the camera, “Which one are you feeling like today?” and then apply the “Nemma Fake Liquid” chosen by the viewer. It is a story. Tzuyu tried Japanese lines again this time. She actively participated in the filming of difficult Japanese words such as “ballerina” and “apricot,” which she was unfamiliar with in her daily life, while checking with the director about her intonation. In the scene where she stares at the viewer on the other side of the screen and calls out a certain line, the “too cute” Tzuyu smiles shyly after saying the line. The staff members around her who saw the scene praised her highly, saying, “Tzuyu is so cute!” Mr. Yoshino looked a little embarrassed as he was setting up to apply “Nemma Fake Liquid” on the person in front of him, but as soon as the shooting began, his expression suddenly became manly and sexy. When the director gave the OK, there was a look of relief on their faces. The result is a video that is sure to please all fans.
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https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-05321119e88074890cff425e3d4fc154-1095×1228.png ■Performer profile
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-5a58aafea97a894a0675ffc6e2ac2ac9-311×389.jpg Tzuyu (TWICE) “TWICE” is a nine-member girl group from Asia that “captivates once with good music and twice with great performance.” Debuted in Japan with “#TWICE” (hashtag Twice) on Wednesday, June 28, 2017. While creating overwhelming support among a wide range of people, mainly teenagers, and creating a social phenomenon, they have also appeared on the Kohaku Uta Gassen for three consecutive years since their debut. He has broken numerous records with his released works. In the spring of 2019, we will hold a dome tour, which has been a dream of ours since our debut in Japan! At the time, they held the fastest Tokyo Dome performance since their debut in their home country, and became the first girl group to hold a dome tour since debuting in Korea. 2022 will mark the 5th anniversary of their debut in Japan, and their fourth strongest best album “#TWICE4″ will be released on March 16, 2022 (Wednesday), and will debut at No. 1 on the Oricon Weekly Album Ranking, making them one of the most successful overseas artists. “Total number of albums that achieved number one” is tied for second in history. She also became the single
highest-ranked foreign female artist in history. Furthermore, the same work also won 1st place on the Oricon Weekly Album Ranking. This is the sixth album in total to reach number one, setting the record for the number of albums that have reached number one in total, and setting records one after another. Then, in April, TWICE 4TH WORLD TOUR ‘III’ IN JAPAN, which was their first performance in Japan in about two years, was held at Tokyo Dome for three days, making them the first girl group to perform at Tokyo Dome for three consecutive days as a debuted Korean girl group. A record was set for the performance. Furthermore, in May 2023, she will hold her first stadium live performance in Japan, “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN.” The group held a total of four days at Ajinomoto Stadium in Tokyo and Yanmar Stadium Nagai in Osaka, setting a record for being the first Korean girl group to hold a solo stadium performance. In July, Osaka / Yanmar Stadium Nagai (July 13th, July 14th), Tokyo / Ajinomoto Stadium (July 20th, July 21st), Kanagawa / Nissan Stadium (July 27th, July 28th) ) “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN SPECIAL” will be held. With this performance, TWICE accomplished a great feat as the “first foreign female artist to perform at Nissan Stadium.”
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-c5ecba1408437fa7e2f6d8c5962042cd-312×445.jpg Kitato Yoshino (THE RAMPAGE) One of the vocalists of THE RAMPAGE, which consists of 16 members in total. Selected as a candidate member at “VOCAL BATTLE AUDITON 4″ held in 2014. He became an official member at the Musha Shugyo Final held at Shinkiba STUDIO COAST in September of the same year. On January 25, 2017, they made their major debut with their 1st single “Lightning”. Since 2018, he has also tried acting. His representative work is the movie “What Should I Do When I’m Popular?” released in 2020. He also appeared in the movie “HiGH&LOW THE WORST” series and the dramas “Stand Up Start” and “1122 Iifufu.” In 2020, he was ranked in ViVi’s “National Treasure Class NEXT Handsome Men Ranking 2020”. On March 6, 2022, his first photo book “As i” will be released. On September 11th and 12th, 2024, the group will hold their second Tokyo Dome performance, “THE RAMPAGE LIMITED LIVE 2024*p(R)ojectR(R) at TOKYO DOME.” ■New product lineup [Visse Nenmac Fake Liquid] Released on Wednesday, October 16, 2024 / 6ml / 6 colors / Reference retail price 1,650 yen each (1,500 yen excluding tax) ● A liquid rouge that leaves your lips fresh yet plump and voluminous*1. A transparent and glossy finish that lasts, like the surface of sparkling water. ● Contains a mucous membrane-colored luster oil coat ingredient*2 that is highly glossy even among oils and has excellent adhesion to the lips. It coats the surface of your lips to give you plump, beautiful, glossy lips. ● Adopts a lasting tint formula. The dye gently dyes the lips, so the beautiful color that was freshly applied lasts for a long time. ● An oil-in-water base that contains the highest amount of oil*3 dispersed in a water-based base to provide a fresh, non-sticky feel. It blends smoothly onto your lips and spreads evenly and evenly. ● Contains colorful water-based dyes to reproduce the color of mucous membranes that blends well with the skin. A lineup of mucous membrane colors where you are sure to find a color that suits you. ● Uses a large tip that creates voluminous lips with just one application. ● Contains beauty serum ingredients. Gives fresh moisture to your lips and prevents irritation and dryness. ● Fragrance-free *1: The increase in lip volume is due to the makeup effect. *2: The mucous membrane color gloss oil coating ingredient is a dimer dilinoleyl hydrogenated rosin condensate. *3: In-house ratio Color options:
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-c58d7b449e06360e6b95a18966c7a480-1125×482.jpg Visse Nemmac Fake Liquid Special Site:
https://www.kose.co.jp/visee/nenmaku_fake_liquid/whitish_eyebrow_collection/ Visee brand site: https://www.kose.co.jp/visee/ [Visse Riche Eyebrow Powder] Limited color From eyebrow powder that freely shapes everything from fluffy eyebrows to the bridge of your nose,
Introducing a limited edition whitish color that creates a fleeting sex appeal.
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-83c0f0fe585f54b298812cc5ae895046-928×432.png [Visse Riche Instant Eyebrow Color] Limited color Change the nuance of your makeup, starting with your eyebrow color. From eyebrow mascara that you can choose according to the image you want to achieve Introducing a limited edition whitish color that creates a fleeting sex appeal. Price: Reference retail price 880 yen each (800 yen excluding tax)
https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-ab391c11bae085670e6ae5ab0e87871c-928×432.png [Visse Nemak Fake Rouge] New color The mucous membrane-like color and gloss adhere tightly and become one. From Rouge, which gives plump lips, a new color that creates pure sex appeal is now available. Many customers have asked for this to become a standard item, so we have made the January 24 limited edition item a standard item. Price: Reference retail price 1,540 yen each (1,400 yen excluding tax) Image
URL: https://prcdn.freetls.fastly.net/release_image/41232/632/41232-632-26fbaa44ed95692546f125ea3844b105-702×292.png ■Campaign information ◆“How are you feeling today?” Like & Repost Campaign To commemorate the release of “Vise Nemmac Fake Liquid”, we are running a campaign to release a special video of Tzuyu and Hokuto Yoshino titled “Which one are you in the mood for today?” on the official “Vise” X (formerly Twitter). Masu. If you reach 5,000 reposts or retweets each, you will be able to watch the continuation of Tzuyu’s and Hokuto Yoshino’s videos. Additionally, for those who follow “Visee” official Please join us. ・Campaign period: October 8th (Tuesday) to October 13th (Sunday) ・Gift details: “Visse Nemak Fake Liquid” *2 colors (dripping apricot, flamingo purity) “Visse Riche Eyebrow Powder” *Limited color 1 random color from 3 types “Visse Riche Instant Eyebrow Color” *Limited color 1 random color from 2 types For more information, please visit “Visee” Official X (formerly Twitter) ” target=”_blank” rel=”nofollow ugc noopener”>
https://twitter.com/visee_official/ Please see.