Morinaga & Co., Ltd. press release (2024.10.31) Morinaga & Co., Ltd. Hot topic! Hunger management drink “in Tansan”, which sold out early, will be on sale again on November 5th! Drink it! Swell! Feeling satisfied! Carbonated drinks turn into jelly! Very popular ~Re-release commemoration X follow & repost campaign~ Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo, President and CEO: Eijiro Ota) has announced the launch of the hunger management drink “intansan This product is a carbonated drink that applies the “in jelly” technology, and is a new type of drink that reacts with strong acids such as gastric juices, turning into a jelly-like form and swelling. We have developed a drink for “hunger management” that allows people to self-manage unplanned snacking, with the main target being people who tend to eat too many snacks while working. When it was released in limited quantities on Amazon in June of this year, the clear concept and novelty of the product became a hot topic on social media, and at first it was flooded with orders at such a pace that sales were halted, and it sold out quickly. In addition, a survey of buyers revealed that 91%* said they would purchase the product again. We have received many requests for re-release and year-round sales, and now we have finally set up a sales system, so we will expand our sales channels and sell year-round, while keeping the same design and taste. In addition, to commemorate the resumption of sales, we will carry out a follow and repost campaign on X (formerly Twitter). *People who want to buy again = Total of people who want to buy it very much want to buy it somewhat
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-89b473652b26684ae12c5742b6620020-1145×440.jpg
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-2e36e7978a23f6ef5af998e20f4ceb3d-3900×2925.jpg “Intansan” is a new type of carbonated drink that is perfect for hunger management. “Inze” has a history of 30 years since its release. Lee’s technology is applied, and when it reacts with strong acids such as gastric juice, it changes from liquid to jelly and swells. Caffeine-free and contains GABA. The lemon flavor (no fruit juice) has a refreshing sweetness, is low in calories (18kcal per 100ml), and contains Palatinose (R). [Recommended for this kind of scene! 】
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-1459765175a6e7b80b7df7e1762df3c8-469×338.png ◎When you end up snacking even though you don’t want to because you feel lonely or something. ◎When you feel hungry, irritated, or distracted ◎When you want to refresh yourself between
work etc. “in Tansan” Brand Site
https://www.morinaga.co.jp/in/tansan/?utm_source=news&utm_medium=release&utm_campaign=brandsite ■Changes from liquid to jelly!
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-e2a604e4e81324987a5c5febdd2772a8-1197×307.jpg ■“intansan” re-release commemoration X (old Twitter) follow & repost campaign
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-9b27357825ae2ceccbf799b70a91ac28-1080×1080.png If you follow the in jelly official account (@in_jelly_) on X (old Twitter) and repost the relevant post, we will run a campaign where 50 people will be randomly selected to win a 6-bottle set of “in tansan.” ◆in jelly official account
https://x.com/in_jelly_ ◆Application period: November 5th (Tuesday) to November 18th (Monday) 23:59 ◆Prize: 6 bottles of in Tansan [50 people] ■Refreshing drink focused on “hunger management” needs to avoid unnecessary snacking
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-5823747695b55a013c9807ac19db9982-526×501.png Have you ever felt like, “Even though I really want to stop, I end up overeating due to stress” or “I can’t concentrate on work because I’m worried about my hunger”? According to a survey conducted by Morinaga & Co. in March 2024 (n=74), it was found that approximately 80% of people snack on unwanted snacks. ’in Tansan’ is a new type of carbonated drink that is perfect for ‘hunger management’, which involves refraining from impulsive snacking and controlling hunger as part of healthy self-management. Through this product, we support a healthy way of working for both mind and body. This product is recommended when you are hungry and tend to lose concentration, or when you want to refresh yourself between work. ■Expert comment: Relationship between hunger and performance
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-1f604e32501c4562b3f0953579a40c08-185×227.png “Have you ever experienced a decline in your work performance because you ended up snacking too much? This may be due to the way you snack or your stress. Excessive snacking can lead to sleepiness and sluggishness. Also, stress at work can make you feel hungry, and the guilt of overeating can create additional stress, leading to more unplanned snacking. All you have to do is keep your mind and body healthy. It’s good if you can control it well and lead to good work.” Mr. Atsushi Aoki Kenseikai Medical Corporation Aoki Internal Medicine/Saitama Diabetes
Clinic Urawain Todaimiyain General Director ■Product overview
https://prcdn.freetls.fastly.net/release_image/19896/499/19896-499-cc4363041b890739896270b0cf7dfd44-676×1102.png >in tansan carbonated drinks 190ml open price Tuesday, November 5, 2024 Amazon
https://www.amazon.co.jp/stores/page/41DBF16C-0F6B-48A8-B9DA-1ACD68D9A6B1?channel=20241105 Rakuten https://item.rakuten.co.jp/rakuten24/4902888701658/ LOHACO
https://lohaco.yahoo.co.jp/store/h-lohaco/item/rx99595/ Morinaga Direct Store https://www.morinaga.co.jp/direct-store/ People in their 20s to 40s who are worried about unstoppable snacking