Gap launches HOLIDAY 2024 global campaign to celebrate with talented creators of music

Gap launches HOLIDAY 2024 global campaign to celebrate with talented creators of music ​ Gap Japan Co., Ltd. Press release: November 5, 2024 Gap launches HOLIDAY 2024 global campaign to celebrate with talented creators of music Social media stars take center stage in this year’s holiday campaign, expressing joy and style
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Gap is launching the HOLIDAY 2024 global campaign, which celebrates connections and bonds between people through music and style, and will deliver content that shares the talents and gifts of popular creators with the world. The “Give your gift.” campaign highlights the brand’s best-selling CashSoft sweater collection, which features stitching, texture, color and new designs this season. This season’s collection includes items such as tops, bottoms, and accessories that the whole family can enjoy together, as well as a wide variety of setups and new silhouettes. CashSoft is a proprietary knit material developed by Gap that is as soft as cashmere, machine washable, and easy to care for. The cast members are wearing essential styles in a variety of new and bright colors, such as the CashSoft Crew Neck Sweater, CashSoft Relaxed Sweater Polo, and CashSoft Oversized V-Neck Sweater. Gap’s holiday collection includes fall and winter essentials such as matching pajamas for the whole family, accessories for cold weather, luxe outerwear, and party dresses. The collection features endless styles throughout the holiday season, including denim, classic shirts, the iconic Gap hoodie, and an extra-heavyweight fleece designed in collaboration with creator Julia Huynh using a new fleece material. and gift opportunities. Fabiola Torres, Chief Marketing Officer at Gap, said: “We want to stay close to our customers and provide them with engaging style-forward content and high-quality products both in-store and online. Partnering with the right talent expands cultural connections and expands cultural connections. This year’s campaign champions the authentic voices and styles of creators and celebrates their creativity and originality.” The “Give your gift.” campaign, shot and directed by Samuel Bradley, is about the cast sharing their gifts with the world. Spell out what could happen. This group of singers, songwriters, instrumentalists, poets and storytellers will perform an a cappella version of Janet Jackson’s smash hit “Together Again.” The cast includes the following popular social media stars and up-and-coming artists in the music industry. ・Hana Effron :
19-year-old Hana expresses positivity through music through cover songs and original songs. They have released their first studio album “Let’s Talk” which is a collection of original songs, and are currently working on their second album. ・Lamont Landers : Lamont is a self-taught singer who grew up listening to Southern Americana soul music. He has made a name for himself with his performances that have become a hot topic on social media and his live performances at various venues. ・Nyjah Music & Zyah Rhythm : A brother duo born and raised in Hawaii, known for their cover songs. His soulful R&B and ballads over a unique keyboard and guitar sound have garnered attention and appeared on millions of Instagram feeds around the world. ・Liamani : A 16-year-old with 10 years of music experience and an online following called #teamliamani. ・Aneesa Strings： Hailing from East Oakland, Aneesa is a comprehensive artist and composer who specializes in music direction, concept creation, composition, and performance in the worlds of jazz, pop, and R&B. ・Paige Fish： In between composing, recording, and performing, the 18-year-old shares original songs and captivating cover songs on TikTok, racking up millions of views and movingly expressing feelings that every teenager experiences. . ・Amaria：Amaria： A self-taught music artist. Increasing followers on social media. He recently released his debut album “Free Fallin”’. ・PawPaw Rod： Since his 2020 debut song “HIT EM WHERE IT HURTS” topped Spotify’s viral charts, he has toured and released new releases of 60s soul, funk, alternative R&B, and indie pop. Gap’s HOLIDAY 2024 global campaign launches today, Tuesday, November 5th, across stores, digital media, video, social media and Gap brand channels. For more information, please follow #giveyourgift @Gap @Gap_jp.
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https://www.youtube.com/watch?v=bKkvw-Vsgz0 About Gap Gap is a brand recognized worldwide as an icon of American casual style. Founded in San Francisco in 1969, Gap champions originality by creating beloved essential items and delivering experiences that celebrate
individuality across cultures. Gap is a women’s and men’s apparel and accessories brand with collections such as GapKids, babyGap, Gap Maternity, GapBody and GapFit. We also offer collections designed specifically for Gap Outlet and Gap Factory stores for price-conscious customers. Gap is the eponymous brand of Gap Inc. (NYSE: GPS), one of the world’s leading specialty retailers, and connects with customers through online stores and company-owned and franchise stores around the world. For more information, please visit .